Video walls in the clinic lobby or conference hall
The first thing that comes to mind when you see video walls in a clinic lobby is status, awe or a wow reaction at the scale of the digital surface. Broadcasting bright, dynamic informational or corporate content on such a surface will definitely leave visitors with vivid memories and positive emotions. As a media platform, LCD or LED screens of various sizes, brightness levels and other specifications are usually used, chosen by the integrator depending on business goals. A video wall made of four, six, nine or more LCD monitors (regardless of bezel width) looks impressive and informative, emphasizing high standards in communication quality with the medical facility’s visitors. The most effective and common place to install a video wall in a clinic is the entrance area or reception. As practice from Innovative DMC projects shows (in particular the installation of two 3×3 video walls in the heart of Kyiv on Khreshchatyk), installing a video wall increases visual contacts with the target audience by at least four times. One of the key factors in the effectiveness of a video wall is the quality of the content shown. Keep in mind that high‑quality presentation requires Full HD or 4K content. Using bright, dynamic, high‑resolution content increases information perception and positively affects the facility’s image. Installing a 2×2 video wall to broadcast promotional‑informational or corporate content via a Digital Signage software‑and‑hardware solution in a spacious laboratory center lobby allows simultaneous display of several types of information:
- primary dynamic promotional‑informational video content;
- posters about clinic services and special offers;
- information on queue status or waiting time until the appointment;
- a ticker with data updated in real time;
- a weather forecast or current traffic situation near the clinic.
Regarding the budget for video wall implementation, sometimes up to 80% of costs are formed by professional 24/7 LCD panels or indoor high‑brightness LED panels. The screen bezel width is another significant factor that can increase or reduce the video wall budget. However, installing a video wall in a clinic does not necessarily require huge investments. With Innovative DMC’s iDS Cloud solution, ordinary (consumer) televisions can be used as LCD screens for the video wall, cutting the budget by at least 50%. At the same time, be aware that using consumer panels in 24/7 operation carries a high risk of quality and brightness loss within 12–24 months. One could list many advantages of implementing video walls in healthcare. Professional selection of the optimal monitor model, choosing the most suitable hardware‑software complex, designing or developing custom mounts, as well as structural/cabling and commissioning works — these are just some of the tasks that IDMC specialists take on.
Staff — the pride of our clinic
Obviously, when considering digital solutions or advertising screens, every clinic, hospital or laboratory center wants to highlight staff qualifications and the innovativeness of used equipment. So why not showcase all your medical facility’s advantages in a presentation (as dynamic content) on TV? Tell your clinic’s story in an accessible, clear and informative presentation of ALL your strengths: this can be a general presentation or individual profiles for key staff, including tenure, academic degrees, internships in European clinics, diplomas, awards, etc. At initial contact this information combined with high‑quality photos can play an important role in choosing your clinic or a specific specialist. Using interactive or touch screens as digital playback devices multiplies presentation and communication possibilities, because any information about your clinic, services or a specialist can be accessed in a few taps. Among many Digital Signage features in healthcare, the most effective and time‑efficient is a FREE consultation with an Innovative DMC specialist.
Training and staff motivation
Implementing Digital Signage in healthcare is not just clinic advertising, an electronic queue or a beautiful video wall in the lobby. Perhaps it will be an “eye‑opener” for some, but in the West using digital solutions for staff training has long been standard. This is due to at least two factors:
- Placing screens in staff rooms or training classrooms allows flexible scheduling of informational and motivational content. For example: greeting employees on professional holidays or birthdays; broadcasting achievements of a specific employee or the whole department; informing about scheduled events or duty rosters. All these scenarios can be configured and planned for short‑term or mid‑term horizons with the ability to make quick changes when needed.
- Popularizing and making Interactive Technologies accessible for interactive engagement with an audience or staff group. Using such solutions increases the effectiveness of Digital Signage in modern medicine. Implementing a SMART learning board based on interactive panels from Samsung or LG, designed to meet corporate and innovative educational project requirements, opens new opportunities for clinics and educational institutions. In an upcoming article we will describe the key advantages of SMART boards in education in detail; for now we continue the topic of DS in clinics.
Using Digital Signage solutions in healthcare allows informing staff about awards for top performers, motivating the entire clinic workforce to achieve better qualitative or quantitative results.
HR function, occupational safety, emergency notification, etc.
Did you know that with Innovative DMC’s Digital Signage solution you can address HR functions, configure emergency notification scenarios, and comply with occupational safety requirements? YES, all these tasks can be solved by implementing a centralized content‑management system on digital playback devices in healthcare and beyond. This solution becomes especially important for networked clinics, laboratory centers, dental clinics, private medical practices, etc. Let’s talk in more detail about HR functions. Staff turnover has always existed and will continue to do so. Healthcare is no exception, especially regarding support staff (though it also applies to doctors). Finding responsible and reliable personnel for roles like nurses, orderlies, cleaners, electricians, plumbers, etc., is becoming a daily challenge for clinic HR departments. Using digital advertising monitors installed in the clinic, you can quickly post new or “hot” vacancies in the system in minutes, sometimes seconds. It is fair to add that with flexible playlist and scheduling functions (frequency, duration of posters or video clips) the likelihood of filling hot vacancies increases.
Occupational safety in healthcare is not just a concept but an essential requirement in modern medicine. The state of occupational safety, technology level and rates of workplace injuries and occupational diseases among healthcare workers significantly affect the quality of medical care. Medical staff carry enormous emotional loads and responsibility for the most valuable things — people’s lives and health. The profession requires fast, correct and complex decisions, self‑discipline, stress resistance and the ability to sustain high performance under extreme conditions. Often diagnostic, resuscitation and surgical procedures take place at night, making medical work very demanding. Digital technologies help alleviate staff workload by automating many content‑management processes: audio, video, interactive and touch content. One common example of effective Digital Signage use in modern clinics is broadcasting playlists (clips) on TVs in staff rooms that, at a subconscious level, are stored in memory and are instantly “mobilized” in emergencies.
Another significant advantage of advertising monitors is configuring Digital Signage solutions to implement emergency notification scenarios. This scenario involves playing audio and video content according to a preplanned script. For example, when a fire alarm is triggered in a clinic or hospital, evacuation diagrams and the nearest exit route are displayed on all screens. Simultaneously, audio messages with evacuation instructions are broadcast. Weighing the value of every human life against the investment in Digital Signage solutions for your clinic, make the right choice.
Possibility of communication and interaction via social networks
Social networks today are an integral part of communication across business sectors, including healthcare. By integrating Digital Signage with your clinic’s or laboratory center’s social networks, you can gain a unique communication experience with your clients. Clearly, social networks are one of the most popular, in‑demand and, importantly, free ways to communicate with clients. Advertising screens or digital menu boards easily integrate with social networks: Facebook, LinkedIn, Instagram, etc. This allows effortless display of web content on screens or sending personalized information to clients: every post, update or review can appear on your company’s social feed in just a few clicks. Up‑to‑date feedback on service level, quality of care and patient satisfaction will literally appear on your “monitor.” Combined with mobile apps, information can be pushed to staff phones, and private groups raise internal communication to a new level. Nothing builds trust like real patient reviews, which can also be shown on digital displays. This enables quick responses to situations and helps improve clinic performance. Positive reviews favorably affect the facility’s image. Using widgets and HTML layouts, broadcasting information to screens across the clinic or in specific rooms is done centrally in a few administrator clicks. And this is just the “tip of the iceberg” of Digital Signage capabilities in the healthcare corporate sector.
Summing up the two articles prepared based on best practices and implementation cases of Digital Signage systems in healthcare, it is worth noting: our company has over six years of experience in developing, implementing and monetizing advertising screen and digital signage technology in Ukraine, the CIS and EU countries. Our key clients and partners include large retail chains, cafes and restaurants, gas stations, cinemas, advertising agencies, malls, fitness clubs, banks and more. During this time we have implemented over 250 projects and developed a flexible, multifunctional and at the same time easy‑to‑administer centralized content‑management system for all types of content on various playback devices (both within a single facility and in national‑level projects). We are always happy to answer your questions and offer the best cooperation terms.
