{"id":4596,"date":"2017-02-15T20:41:52","date_gmt":"2017-02-15T20:41:52","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4596"},"modified":"2026-01-20T12:09:00","modified_gmt":"2026-01-20T12:09:00","slug":"tsifrovoi-promokiost-novosti-digital-signage","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/tsifrovoi-promokiost-novosti-digital-signage\/","title":{"rendered":"Lufthansa\u2019s Digital Promo Kiosk \u2014 Delights and Amazes Germany. See for Yourself!"},"content":{"rendered":"<p style=\"text-align: justify;\">These are all real people, and communication with them is maintained via videoconferencing. On the kiosk\u2019s front wall there is a large screen displaying images of sellers from similar kiosks in Tokyo, Hong Kong, Miami and New York \u2014 cities served by the airline\u2019s flights.<\/p>\n<p style=\"text-align: justify;\">At the same time, a counter with local merchandise is shown, often featuring exotic items. The \u201cdigital promoters\u201d see everything that\u2019s happening and interact with passersby in the manner customary in their countries. They may joke about gloomy German weather, chat with a dog that approaches the kiosk, and offer items from their assortment. Typically these are various amusing exotic trinkets that are given free to passersby who engage in conversation: when the seller reaches for an item on their counter, a mechanism in the magic kiosk triggers automatic dispensing, and the souvenir appears in the tray.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FLrsZLtGTXA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">The organizers intended the campaign to awaken people\u2019s taste for travel \u2014 and simply to lift their spirits.<\/p>\n<div>&nbsp;The campaign was developed by the agency Kolle Rebbe in collaboration with digital media solutions developer Amptown System Company. The kiosk was in D\u00fcsseldorf until February 5, and its next stop is planned for Berlin, at the ITB exhibition on March 8\u201312.<\/div>\n<div><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>read also:<\/div>\n<div><\/div>\n<div>\n<h4><a href=\"http:\/\/idmc.com.ua\/reklamnyiy-monitor-chego-vyi-ne-znaete-o-dannom-marketingovom-instrumente\">ADVERTISING MONITOR: WHAT YOU DON\u2019T KNOW ABOUT THIS MARKETING TOOL?<\/a><\/h4>\n<\/div>\n<div><\/div>\n<div>&nbsp;<span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><span style=\"color: #ffffff;\">1<\/span><\/div>\n<div><\/div>\n<div><a href=\"http:\/\/idmc.com.ua\/\">return to the homepage \u21d1<\/a><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>These are all real people, and communication with them is maintained via videoconferencing. On the kiosk\u2019s front wall there is a large screen displaying images of sellers from similar kiosks in Tokyo, Hong Kong, Miami and New York \u2014 cities served by the airline\u2019s flights. At the same time, a counter with local merchandise is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4596"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4596\/revisions"}],"predecessor-version":[{"id":5814,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4596\/revisions\/5814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2574"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}