{"id":4601,"date":"2017-05-17T12:16:13","date_gmt":"2017-05-17T12:16:13","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4601"},"modified":"2026-01-20T11:45:18","modified_gmt":"2026-01-20T11:45:18","slug":"uvelichit-pribyil-v-biznese-na-10-15-s-pomoshhyu-digital-signage-myi-govorim-tsiframi","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/uvelichit-pribyil-v-biznese-na-10-15-s-pomoshhyu-digital-signage-myi-govorim-tsiframi\/","title":{"rendered":"Increase Business Profit by 10\u201315% with Digital Signage! We Speak in Numbers!"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When choosing between using a static \u201ccitylight\u201d or a dynamic digital menu, business owners and managers ask themselves:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How does it work?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will it work in our business segment?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to calculate the effectiveness of implementing digital menus?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s examine these questions in detail.<\/span><\/p>\n<h2><strong>Features and results of using Digital Signage<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Over the past five years the Digital Signage market has grown several times over, and international studies confirm the high effectiveness of digital menus in the HoReCa and entertainment sectors. The practice of <a href=\"http:\/\/idmc.com.ua\/projects\">projects implemented by Innovative DMC<\/a> shows that revenue growth for companies that chose this solution averages 10\u201315% and more. As a rule, such results are achieved by meeting three main requirements:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Use of professional software that allows centralized management of audio and video content and provides flexible integration capabilities with third-party systems;<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Deployment of bright (preferably professional) digital displays \u2014 monitors, LED panels, projection systems \u2014 for the highest-quality presentation of product range and pricing policy;<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">High-quality dynamic content whose main goal is to capture consumer attention and stimulate impulse purchases. The lion\u2019s share of digital menu success is content!<\/span><\/li>\n<\/ol>\n<h2><strong>Return on Investment (ROI) in Digital Signage<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One of the most important factors for investors is the Return On Investment from implementing digital signage. A well-built marketing strategy and the use of the three factors mentioned above form the basis for:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">an increase in the number of transactions;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">an increase in average check value and number of checks;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">growth in sales of high-margin goods and services;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">an increase in sales of combo meals and special offers;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">a reduction in decision-making time for purchases;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">enhanced brand recognition thanks to the \u201cwow\u201d effect.<\/span><\/li>\n<\/ul>\n<p>ROI from implementing a digital menu, for example in a self-service restaurant, typically ranges from 18 to 26 months. Examples of using <a href=\"http:\/\/idmc.com.ua\/horeca\">digital technologies in HoReCa<\/a> can be read here<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When choosing between using a static \u201ccitylight\u201d or a dynamic digital menu, business owners and managers ask themselves: How does it work? Will it work in our business segment? How to calculate the effectiveness of implementing digital menus? Let\u2019s examine these questions in detail. Features and results of using Digital Signage Over the past five [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4601"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4601\/revisions"}],"predecessor-version":[{"id":5809,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4601\/revisions\/5809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2588"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}