Effective use of Digital Signage solutions will help you improve service level, speed of service and overall guest loyalty, as well as enhance the venue\u2019s atmosphere and positively affect business profitability. What is needed to implement advanced technologies in your restaurant? How should they be used and managed? We explain in this article.<\/p>\n
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Results of using Digital Signage<\/h2>\n
Using touch monitors and terminals improves the restaurant\u2019s image and creates a welcoming impression for visitors. Automating processes significantly eases and optimizes interactions between guests and staff.<\/p>\n
Until recently, the cost of implementing Digital Signage technologies was prohibitively high. But every year technologies become more accessible and investments in business automation quickly pay off thanks to increases in:<\/p>\n
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- average check value;<\/li>\n
- number of transactions;<\/li>\n
- sales of special offers, etc.<\/li>\n<\/ul>\n
Digital technologies also help reduce costs. For example, you can update an electronic menu with a few clicks, whereas with a printed menu you\u2019d need to order a new batch of flyers and printed materials.<\/p>\n
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<\/p>\nPOS Systems<\/h2>\n
The primary element of restaurant automation is the POS system. It\u2019s a hardware\u2011software complex required to automate checkout operations. It includes a touchscreen for the cashier, a guest display, a barcode scanner, a magnetic card reader, a receipt printer, a cash drawer and other devices.<\/p>\n
Equipment parameters are selected based on the specifics of the venue. For instance, a monitor can be:<\/p>\n
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- from 7 to 70 inches;<\/li>\n
- framed or frameless;<\/li>\n
- resistive or projected capacitive;<\/li>\n
- square or widescreen;<\/li>\n
- with MultiTouch functionality and other options.<\/li>\n<\/ul>\n
Interactive monitors and digital signage<\/h2>\n
A separate topic in Digital Signage is electronic menus (on a tablet). This provides the opportunity:<\/p>\n
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- for the restaurant owner<\/em> \u2014 to quickly change menu items or prices and optimize restaurant operations;<\/li>\n
- for the guest<\/em> \u2014 to study the menu in detail, visually assess dishes and place orders independently without tiresome waiting for servers.<\/li>\n<\/ul>\n
![\"digital](\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2018\/03\/cifrovoemenu2.jpg\")
<\/p>\nWe have already described electronic menus in more detail in the article \u201cElectronic menu on a tablet \u2014 implementing advanced technologies in the restaurant business\u201d<\/a>.<\/p>\n
Digital signage allows you to:<\/p>\n
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- effectively advertise new dishes and special offers;<\/li>\n
- announce discounts and promotions;<\/li>\n
- show the cooking process and more.<\/li>\n<\/ul>\n
Bright, appetizing and dynamic content attracts visitors\u2019 attention three times more effectively and encourages them to order right then and there. It\u2019s better to see once than read a dry line on a menu. Even better \u2014 to try it! And now your customer places an order for a new menu item.<\/p>\n
- for the guest<\/em> \u2014 to study the menu in detail, visually assess dishes and place orders independently without tiresome waiting for servers.<\/li>\n<\/ul>\n
- for the restaurant owner<\/em> \u2014 to quickly change menu items or prices and optimize restaurant operations;<\/li>\n
![\"Digital](\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2018\/03\/9911ecbea07a30e7c89fdadbe8a058e8_L-1024x576.jpg\")
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