{"id":4610,"date":"2018-05-11T09:17:45","date_gmt":"2018-05-11T09:17:45","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4610"},"modified":"2026-01-20T11:26:05","modified_gmt":"2026-01-20T11:26:05","slug":"ispolzovanie-digital-signage-v-sfere-retail","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/ispolzovanie-digital-signage-v-sfere-retail\/","title":{"rendered":"Using Digital Signage in Retail"},"content":{"rendered":"<p>Digital Signage expands the capabilities of retail. Today any store can increase sales and boost profits by adopting innovative technologies. Digital displays make a store stand out among other outlets and attract shoppers\u2019 attention.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2497 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2018\/05\/12-1-1024x729.jpg\" alt=\"Digital Signage Retail\" width=\"640\" height=\"456\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Store size doesn\u2019t matter. Investments in Digital Signage and Interactive Technologies are relevant and justified for everyone:<\/p>\n<ul>\n<li><em>for a young business<\/em> \u2014 it\u2019s the best way to announce yourself as a serious market player and reach desired results faster. Active sales and customer loyalty provide opportunities for growth and expansion;<\/li>\n<li><em>for large retail chains<\/em> \u2014 it\u2019s a way to significantly cut costs, automate information updates across the network in a few clicks and increase profitability (ROI) from implementing digital displays.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">A demanding target audience expects unusual solutions and a WOW effect. Digital displays, digital menu boards, touch kiosks and other Digital Signage solutions satisfy this demand and prompt the customer to choose your offer here and now.<\/p>\n<h2>Digital Signage \u2014 the seller\u2019s assistant<\/h2>\n<p>There are shoppers who don\u2019t like interacting with sales staff. They don\u2019t absorb information by listening or simply don\u2019t trust the salesperson. It\u2019s better for them to see and remember the store\u2019s offer once. Digital Signage technology is designed to handle this task. Digital displays do NOT yet replace the salesperson, but they certainly assist them.<\/p>\n<p>Qualified staff who know how to work with customers, together with well\u2011implemented Digital Signage solutions, can increase sales by 10\u201315%. In some cases implementation of digital displays leads to growth of up to 25%.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2498 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2018\/05\/12-1024x729.jpg\" alt=\"\" width=\"640\" height=\"456\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Digital screens, together with high\u2011quality, sales\u2011oriented content, increase customer loyalty, build trust and encourage purchases, often unplanned ones.<\/p>\n<p>An important advantage of Digital Signage systems is the ability to separate system administration. In large retail networks responsibilities, powers and tasks are typically split among employees of different departments or units. The IT department is responsible for the overall infrastructure: accounting, point\u2011of\u2011sale systems, security, etc. Marketing and PR handle communications and sales.<\/p>\n<p>In Innovative DMC\u2019s system, administration and management of these functions are separated. IT administrators receive online information about the operation of the entire system and each display individually. Marketing and content managers have dedicated access to the management system and can make changes and plan advertising campaigns for the day, week, month or year ahead without involving IT specialists.<\/p>\n<p>Content managers can easily change broadcast content in a few clicks and publish updates either across the entire network or for a specific store. This ensures that all displays always show up\u2011to\u2011date information.<\/p>\n<h2>Digital displays \u2014 shoppers\u2019 assistants<\/h2>\n<p>Where to buy? From whom? What to buy? Digital Signage answers these questions. Ensure high\u2011quality implementation of the technology in your business segment and you\u2019ll see that customers no longer have questions. They come to you and purchase what you \u201csuggest\u201d to them via digital displays. Digital Signage helps them make the right choice.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2499 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2018\/05\/11-1024x729.jpg\" alt=\"\" width=\"640\" height=\"456\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>However, simply buying a monitor and placing a bright image on it is not enough. Invest in quality content \u2014 there are many ways to implement it. It can be a slideshow, video, animation and other content types. They can be combined and varied \u2014 Digital Signage gives you complete freedom of action.<\/p>\n<p>On digital displays you can:<\/p>\n<ul>\n<li>advertise products;<\/li>\n<li>inform store visitors about promotions and discounts;<\/li>\n<li>announce arrivals of new goods;<\/li>\n<li>show training videos;<\/li>\n<li>broadcast informational clips;<\/li>\n<li>play videos from other stores in the network (if it\u2019s a retail chain);<\/li>\n<li>introduce customers to store staff and take them \u201cbehind the scenes\u201d of the retail process.<\/li>\n<\/ul>\n<p>Try and analyze customers\u2019 reactions to different types of content, draw conclusions and use what works for you.<\/p>\n<p style=\"text-align: center;\">Innovative DMC will take care of implementing innovative solutions, technical realization and content development for your store.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/zUfKiwngQww\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Signage expands the capabilities of retail. Today any store can increase sales and boost profits by adopting innovative technologies. Digital displays make a store stand out among other outlets and attract shoppers\u2019 attention. &nbsp; &nbsp; Store size doesn\u2019t matter. Investments in Digital Signage and Interactive Technologies are relevant and justified for everyone: for a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4610"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4610\/revisions"}],"predecessor-version":[{"id":5795,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4610\/revisions\/5795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2629"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}