{"id":4618,"date":"2018-07-02T07:04:35","date_gmt":"2018-07-02T07:04:35","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4618"},"modified":"2025-11-06T21:11:34","modified_gmt":"2025-11-06T21:11:34","slug":"resheniya-digital-signage-vse-za-i-protiv-razdrazhayut","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/resheniya-digital-signage-vse-za-i-protiv-razdrazhayut\/","title":{"rendered":"Digital Signage Solutions \u2014 All the Pros and Cons That Annoy"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Key objectives of Digital Signage technology:<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">create a WOW effect;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">attract attention;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">increase sales;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">inform about promotions and special offers here and now.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">But what if such solutions don\u2019t attract shoppers, but annoy them?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some visitors to shopping malls, cinemas or petrol stations call digital signage not useful but irritating. Their effectiveness is low and return on investment falls short of forecasts and expectations. What causes such a reaction?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too many monitors, poorly positioned screens on the sales floor, or intrusive \u201caggressive\u201d content. The culprit may be one of these factors or several at once. The main thing is to identify the problem in time and fix it quickly. Better yet, think through all the details during the system design and content development stage (digital menu board concept).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more than five years <a href=\"\/\">Innovative DMC<\/a> has been developing and implementing Digital Signage solutions as well as producing high\u2011quality sales content for digital menus in restaurants, cinemas, petrol stations and so on. When implementing digital signage projects it\u2019s important to consider every detail: the specific business profile of each client, the target audience, the location of the outlet, interior and exterior design, and many other aspects.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2606\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2018\/07\/Digital-signage-1.jpg\" alt=\"\" width=\"560\" height=\"420\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Digital Signage: when a visitor may be dissatisfied<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">In which cases does a customer get irritated?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When a product or service is pushed on them that they don\u2019t need.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When there is no logic to the content playback.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When content\/clips change too quickly or chaotically.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When it\u2019s hard to find or choose what\u2019s needed, and many other irritating factors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Surveys of shopping mall and supermarket customers show that excessive noise or loudness of advertising messages also irritates consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Innovative DMC\u2019s iDS software, in addition to managing video content (broadcasting advertising and informational content on LCD monitors), management of background and\/or advertising audio content is handled from a single control center. Choose the optimal volume level. Let your customer hear and listen to you, not leave the store sooner because of noise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Signage solutions are meant to be a pleasant guide, not an intrusive companion you want to get rid of as soon as possible.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">Create a path from the store entrance to the checkout.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">Give the customer what they need.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">Get the desired result for yourself.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Important!<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Content on digital signage must be useful, informative, concise, clear and readable from a distance of 3\u20135 meters. Overly bright and flashy clips can both attract and repel consumers \u2014 balance is essential. Using a playback logic based on the \u201ccustomer path\u201d principle: saw, wanted, bought, advertising content helps increase sales of promoted goods or services. CONTENT must lead the customer (and the seller) to the final goal \u2014 a purchase. And in no case distract them from it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2607 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2018\/07\/Shema_peredachi_dannyih_iDS-1024x853.jpg\" alt=\"\" width=\"640\" height=\"533\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Too much information<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When implementing <a href=\"http:\/\/idmc.com.ua\/uvelichit-pribyil-v-biznese-na-10-15-s-pomoshhyu-digital-signage-myi-govorim-tsiframi\">Digital Signage<\/a>, many business owners make a mistake \u2014 they want to amaze customers so much that shoppers\u2019 eyes end up darting around. Different (sometimes incompatible) information flickers from various screens. Visitors to the outlet become confused. In such cases they are more likely to make a purchase where they feel emotionally more comfortable.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">All monitors should display content created in a unified corporate style that takes into account all the aspects listed above. Monitors should not compete for the visitor\u2019s attention. They must work together, complementing each other!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Digital Signage: pleasing everyone<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another irritating factor is content people don\u2019t like. This could be aggressive advertising, news, sports broadcasts or music. You can\u2019t please everyone, but\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When preparing a content plan, analyze the preferences of the target audience and broadcast content that best satisfies their tastes. Broadcasting a football match is appropriate in a sports bar, but not in the corridor of a medical center. Likewise, there\u2019s no point in playing long commercials where people don\u2019t have time to watch them (train stations, petrol stations, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping up with the times and implementing advanced technologies in cinemas, <a href=\"http:\/\/idmc.com.ua\/digital-signage-v-sfere-beaty-fashion-retail\">Retail<\/a> and <a href=\"http:\/\/idmc.com.ua\/naskolko-effektivno-digital-signage-v-sfere-horeca-naydite-otvetyi-zdes\">HoReCa<\/a> is the right decision for progressive companies. The main thing is to use technologies not for the sake of technology, but for results. So before ordering a Digital Signage system, ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What will the customer gain from this technology?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What action should the customer take after interacting with the technology?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What result do I expect after implementing digital solutions?<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Get help finding answers to these and other questions. Innovative DMC will provide competent implementation of Digital Signage technology in your business.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Key objectives of Digital Signage technology: create a WOW effect; attract attention; increase sales; inform about promotions and special offers here and now. But what if such solutions don\u2019t attract shoppers, but annoy them? Some visitors to shopping malls, cinemas or petrol stations call digital signage not useful but irritating. Their effectiveness is low and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4618"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4618\/revisions"}],"predecessor-version":[{"id":4814,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4618\/revisions\/4814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2668"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}