{"id":4623,"date":"2018-08-08T09:04:58","date_gmt":"2018-08-08T09:04:58","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4623"},"modified":"2026-01-20T11:36:38","modified_gmt":"2026-01-20T11:36:38","slug":"tsifrovoe-menyu-v-restoranah","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/tsifrovoe-menyu-v-restoranah\/","title":{"rendered":"Digital Menu in Restaurants: A Tablet Instead of a Book"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"font-weight: 400;\"><strong>Digital menu in a restaurant<\/strong> is an innovative solution that is successfully taking root in various corners of the globe: the USA, Japan, Australia and European countries. While tablet menus have become a familiar feature in advanced countries and big cities, in Ukraine they are still a technological novelty. The domestic restaurant sector can benefit from this \u2014 namely for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">creating a WOW effect;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">increasing guest loyalty;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">raising the average check amount;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">boosting the restaurant\u2019s profit.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;post-menu-1&#8243; css=&#8221;.vc_custom_1533720328276{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221; el_id=&#8221;post-menu-1&#8243;][vc_column][vc_custom_heading text=&#8221;Digital menu: key advantages of using gadgets in a restaurant&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_row_inner css=&#8221;.vc_custom_1533719939577{margin-top: 20px !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<strong>Digital menus are convenient for both staff and guests.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">There are many advantages to implementing this Digital Signage solution:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guests don\u2019t need to call and wait long for a waiter \u2014 they can send their order directly to the kitchen. A dedicated display in the kitchen shows incoming orders;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guests can visually explore the menu as a whole and each dish in detail. They can view ingredients, calorie information, preparation methods and other details of interest;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Restaurant management can track order volumes, most popular dishes, sales intensity at different times of day and other metrics;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Management can promptly (in fact, instantly) remove unavailable items from the menu and make changes. A tablet menu is also the best way to notify customers of a special offer and present it attractively, as well as show various news;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Management can control content across all digital menus from a single control center with just a few clicks. This feature is especially convenient for a restaurant chain.<\/span><\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;2060&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1533719402040{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}&#8221; el_class=&#8221;call-action&#8221;][vc_column][ultimate_heading main_heading=&#8221;WANT TO LEARN ABOUT THE BENEFITS OF A DIGITAL MENU FOR YOUR PROJECT?&#8221; main_heading_color=&#8221;#ffffff&#8221; heading_tag=&#8221;h4&#8243; sub_heading_color=&#8221;#ffffff&#8221; main_heading_font_family=&#8221;font_family:Roboto|font_call:Roboto|variant:700&#8243; main_heading_style=&#8221;font-weight:700;&#8221; main_heading_font_size=&#8221;desktop:30px;&#8221; sub_heading_font_size=&#8221;desktop:19px;&#8221; main_heading_margin=&#8221;margin-top:0px;margin-bottom:20px;&#8221; sub_heading_margin=&#8221;margin-bottom:30px;&#8221;]Contact us and get a FREE consultation for your project[\/ultimate_heading][contact-form-7 id=&#8221;2406&#8243;][\/vc_column][\/vc_row][vc_row el_class=&#8221;post-menu-2&#8243; el_id=&#8221;post-menu-2&#8243;][vc_column][vc_custom_heading text=&#8221;Want to eat healthier? Choose a restaurant with a digital menu&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_row_inner css=&#8221;.vc_custom_1533719948896{margin-top: 20px !important;}&#8221; ][vc_column_inner width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;2350&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"font-weight: 400;\">The results of implementing digital menus in the restaurant business are tracked not only by owners and companies that develop <a href=\"http:\/\/idmc.com.ua\/sekretyi-sozdaniya-krasivoy-edyi-dlya-tsifrovyih-menyu-digital-menu-board-i-vyivesok-digital-signage\">Digital Signage solutions<\/a>. Dietitians have also taken interest and recorded an unexpected effect. Users of digital menus choose healthy food more often than patrons using traditional paper menus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study titled \u201cThe Effect of Mode of Expressing Preference on Self\u2011Control\u201d examined how people express preferences using different modes: orally, in writing or by pressing a button. Participants were asked to order food from restaurants using these modes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing dishes on a tablet or writing down their choice on paper, respondents tended to select healthier options. Their peers who ordered verbally preferred higher\u2011calorie items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to control your diet, go to a restaurant with a digital menu. Want to become such a restaurant? Partner with Innovative DMC.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;post-menu-3&#8243; css=&#8221;.vc_custom_1533720343753{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221; el_id=&#8221;post-menu-3&#8243;][vc_column][ultimate_heading main_heading=&#8221;OUR PROJECTS&#8221; spacer=&#8221;line_only&#8221; spacer_position=&#8221;bottom&#8221; line_height=&#8221;2&#8243; line_color=&#8221;#0c0c0c&#8221; line_width=&#8221;42&#8243; spacer_margin=&#8221;margin-bottom:40px;&#8221;][\/ultimate_heading][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2330&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2060&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2059&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Digital menu in a restaurant is an innovative solution that is successfully taking root in various corners of the globe: the USA, Japan, Australia and European countries. While tablet menus have become a familiar feature in advanced countries and big cities, in Ukraine they are still a technological novelty. The domestic restaurant sector can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4623"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4623\/revisions"}],"predecessor-version":[{"id":5801,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4623\/revisions\/5801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2686"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}