{"id":4635,"date":"2019-01-17T07:50:40","date_gmt":"2019-01-17T07:50:40","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4635"},"modified":"2026-01-20T12:18:17","modified_gmt":"2026-01-20T12:18:17","slug":"tsifrovoe-menyu-mcdonald-s-azs-ukraina-chto-obshhego","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/tsifrovoe-menyu-mcdonald-s-azs-ukraina-chto-obshhego\/","title":{"rendered":"Digital Menu. McDonald\u2019s. Gas Station. Ukraine. What\u2019s the Connection?"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;post-navigation&#8221;][vc_column_text]<\/p>\n<h4>Article navigation<\/h4>\n<ul>\n<li><a href=\"#post-menu-1\">Why are digital screens needed in a restaurant?<\/a><\/li>\n<li><a href=\"#post-menu-2\">Digital menus: how do they work?<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]The common thread \u2014 everything.<\/p>\n<p>Ukraine has opened its first McDonald\u2019s at a gas station. With digital signage and menus. Now the world\u2011famous restaurant lets road travelers grab a bite on the go and take their favorite hamburgers and other fast\u2011food treats with them. In addition, customers get a unique experience and can use digital menus and touch screens for quick ordering.<\/p>\n<p>The first Ukrainian McDonald\u2019s at a gas station is located in Kyiv region: Sofiyivska Borshchahivka village, 2 Kyivska Street. The 400 sq.m. restaurant is designed to accommodate 69 guests indoors and 170 people on the outdoor terrace.<\/p>\n<p>The McDonald\u2019s chain has been introducing Digital Signage solutions in Ukraine since 2015. Digital menus and self\u2011service monitors have already won fans among McDonald\u2019s devotees. It\u2019s pleasing to see the same technologies at an innovative service station.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;post-menu-1&#8243; el_class=&#8221;post-menu-1&#8243; css=&#8221;.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221; ][vc_column][vc_custom_heading text=&#8221;Why are digital screens needed in a restaurant?&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1547710885555{margin-bottom: 25px !important;}&#8221; ][vc_row_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_column_text]Digital touch screens:<\/p>\n<ul>\n<li>improve service quality;<\/li>\n<li>provide a new customer experience;<\/li>\n<li>reduce customer service time;<\/li>\n<li>relieve and optimize the work of cashiers and restaurant staff;<\/li>\n<li>help avoid queues typical of many McDonald\u2019s locations;<\/li>\n<li>enable management to effectively analyze guest behavior and preferences;<\/li>\n<li>do not make mistakes and \u201cunderstand\u201d the user on the first try.<\/li>\n<\/ul>\n<p>In McDonald\u2019s restaurants, 85% of orders are processed via digital touch displays. This indicates customers\u2019 full readiness to use innovative solutions. McDonald\u2019s Ukraine Commercial Director Yevhenii Kochetov notes that these monitors were installed primarily for customer convenience. People are used to making purchases and orders via gadgets \u2014 so they should be able to do the same at their favorite fast\u2011food restaurant. It\u2019s convenient and modern.<\/p>\n<p>The terminals installed in Ukrainian McDonald\u2019s restaurants were developed in compliance with Ukraine\u2019s fiscal legislation. They issue fiscal receipts that meet legal requirements. The terminals\u2019 design includes a fiscal recorder and a customer indicator.<\/p>\n<p>Devices can be used by people with disabilities: those with hearing or vision impairments and people with limited mobility. For the latter, a special area is provided at the bottom of the screens.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2875&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1549960725152{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}&#8221; el_class=&#8221;call-action&#8221;][vc_column][ultimate_heading main_heading=&#8221;WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?&#8221; main_heading_color=&#8221;#ffffff&#8221; heading_tag=&#8221;h4&#8243; sub_heading_color=&#8221;#ffffff&#8221; main_heading_font_family=&#8221;font_family:Roboto|font_call:Roboto|variant:700&#8243; main_heading_style=&#8221;font-weight:700;&#8221; main_heading_font_size=&#8221;desktop:30px;&#8221; main_heading_margin=&#8221;margin-top:0px;margin-bottom:20px;&#8221; sub_heading_font_family=&#8221;font_family:Roboto|font_call:Roboto|variant:300&#8243; sub_heading_style=&#8221;font-weight:300;&#8221; sub_heading_font_size=&#8221;desktop:19px;&#8221; sub_heading_margin=&#8221;margin-bottom:30px;&#8221;]Contact us and get a FREE consultation for your project[\/ultimate_heading][contact-form-7 id=&#8221;2406&#8243;][\/vc_column][\/vc_row][vc_row el_id=&#8221;post-menu-2&#8243; el_class=&#8221;post-menu-2&#8243; css=&#8221;.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221; ][vc_column][vc_custom_heading text=&#8221;Digital menus: how do they work?&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1547711181660{margin-bottom: 25px !important;}&#8221; ][vc_row_inner css=&#8221;.vc_custom_1536306393037{margin-top: 20px !important;}&#8221; ][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2876&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_column_text]Digital screens allow guests to order without interacting with a cashier. Studies show that fast\u2011food customers tire of interacting with restaurant staff. They want to be quick and ask few questions. Even better if they do everything themselves.<br \/>\nPayment can also be made on the spot \u2014 simply use a bank card.<\/p>\n<p>The terminal workflow is extremely simple:<\/p>\n<ol>\n<li>You select the order type: takeaway or dine\u2011in;<\/li>\n<li>You choose a convenient payment method: cashless payment by bank card or cash upon pickup;<\/li>\n<li>The terminal transmits your order information to the restaurant staff, who immediately begin preparing it;<\/li>\n<li>You collect your order at the designated pickup area.<\/li>\n<\/ol>\n<p>The automation and content management system, digital monitors and touch screens, digital signage and other Digital Signage solutions at McDonald\u2019s are considered unique. In fact, they can be implemented in any restaurant or business, at gas stations and in Retail \u2014 as the project described above clearly demonstrates.<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Want to discuss this with experts? Innovative DMC specialists are ready to answer all your questions and implement a project of any complexity.<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;post-navigation&#8221;][vc_column_text] Article navigation Why are digital screens needed in a restaurant? Digital menus: how do they work? [\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]The common thread \u2014 everything. Ukraine has opened its first McDonald\u2019s at a gas station. With digital signage and menus. Now the world\u2011famous restaurant lets road travelers grab a bite on the go and take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4635"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4635\/revisions"}],"predecessor-version":[{"id":5823,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4635\/revisions\/5823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2742"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}