[vc_row][vc_column el_class=”post-navigation”][vc_column_text]<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556273361367{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column width=”3\/4″][vc_column_text]Digital Signage technology and the use of digital menus in chain restaurants consistently deliver strong results, especially in large franchise businesses such as Subway, the world\u2019s largest fast\u2011food network. Given the steady growth indicators, we\u2019d like to share our first large\u2011scale case of implementing digital menus in the restaurant sector. The project was carried out six years ago in Subway restaurants across the Russian Federation.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_single_image image=”3043″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″][vc_column][vc_custom_heading text=”Project kickoff with the leader of the restaurant franchising business” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1556273298305{margin-bottom: 25px !important;}” ][vc_column_text]Negotiations on the collaboration lasted a year. After the decision to start the project was approved, the Innovative DMC team provided comprehensive consulting on implementing and monetizing Digital Signage technology. The first stage of the project involved analysis of the company\u2019s operations and financial performance, and in\u2011depth analysis of pricing and assortment policies. We assessed financial indicators and the economic feasibility of deploying digital signage. We conducted the necessary calculations on investment risks and provided Subway franchisees with detailed analytics and ROI projections for implementing digital menus across various formats, locations and federal districts in the Russian Federation.<\/span><\/p>\n <\/p>\n Based on these data, the company was able to clearly and fairly assess its current position and prospects for further development and cooperation with our Digital Signage experts. After the strategy was approved, Innovative DMC proceeded to the pilot project.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”>Contact us and get a FREE consultation for your project<\/ultimate_heading][contact-form-7 id=\"2406\"][\/vc_column][\/vc_row][vc_row el_id=\"post-menu-2\" el_class=\"post-menu-2\"][vc_column][vc_custom_heading text=\"A tailored approach and Digital Signage solutions for each restaurant\" font_container=\"tag:h2|text_align:center\" use_theme_fonts=\"yes\" css=\".vc_custom_1556273618867{margin-bottom: 25px !important;}\" ][vc_column_text]During the project assessment and implementation we encountered different formats and assortment menus across restaurants. Accordingly, a unique solution was proposed for each of them.<\/span><\/p>\n <\/p>\n <\/p>\n Three formats were therefore approved. For each site\/format included in the pilot project, standards were developed, monitors were selected and the appropriate software\u2011hardware complex based on the #iDS system was chosen.<\/span><\/p>\n We would like to highlight the implementation of a digital menu at the Subway restaurant in Domodedovo\u20112 Airport. Our company fully developed the structural design and a 3D mockup of the food point executed as a 360\u2011degree island. We defined the restaurant concept and optimal monitor placement to attract passengers\u2019 attention from all directions. The high\u2011traffic project delivered the expected strong results and confirmed the feasibility of implementing innovative Digital Signage solutions.<\/span><\/p>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”3\/4″][vc_single_image image=”3073″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_single_image image=”3074″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Structured cabling, installation and commissioning works were carried out at each site. Technical maintenance was proposed. And, of course, content was developed\u2014an area to which we devote a separate section.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”post-menu-2″][vc_column][vc_custom_heading text=”Content at Subway: created by professionals \u2014 recognized by global experts” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1556273728396{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”3\/4″][vc_column_text]Special attention was paid to content creation, the importance of which we emphasize in every publication. Unique branded content for Subway restaurants was developed over several months. At that time we had minimal ready\u2011to\u2011use sales materials suitable for digital menus. The company had relied only on printed POS materials in the form of low\u2011effectiveness city\u2011lights. We needed to adapt those and transfer them into a digital brand book, which was also developed by Innovative DMC specialists. We did so successfully.<\/span><\/p>\n <\/p>\n\n