{"id":4646,"date":"2019-05-06T06:00:15","date_gmt":"2019-05-06T06:00:15","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4646"},"modified":"2026-01-20T11:22:59","modified_gmt":"2026-01-20T11:22:59","slug":"biznes-kejs-toy-planet-kak-povysit-pribylnosti-magazinov-igrushek-ili-tovarov-dlya-detej-za-schet-effektivnogo-vnedreniya-i-monetizatsii-tsifrovyh-vyvesok-digital-signage","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/biznes-kejs-toy-planet-kak-povysit-pribylnosti-magazinov-igrushek-ili-tovarov-dlya-detej-za-schet-effektivnogo-vnedreniya-i-monetizatsii-tsifrovyh-vyvesok-digital-signage\/","title":{"rendered":"Toy Planet Business Case: How to Increase Profitability of Toy and Children\u2019s Goods Stores through Effective Implementation and Monetization of Digital Signage"},"content":{"rendered":"

[vc_row css=”.vc_custom_1556273361367{padding-top: 40px !important;padding-bottom: 40px !important;}”‘][vc_column][vc_column_text]Did you know the global toy market grew by 4% in 2018? But what do four percent mean in monetary terms? Since 2018 the toy and children\u2019s goods market in Ukraine has grown by 14.9% and could reach 20% by year\u2011end, amounting to $633 million. For comparison: in 2017 the market was just over $550 million, and in 2016 and earlier it was $472 million. Impressive figures, aren\u2019t they?<\/p>\n

NDP Group compiled the TOP\u201110 global toy brands by sales for 2018. The list includes giants such as L.O.L. Surprise!, Total Marvel, Star Wars, Nerf, Barbie and Hot Wheels. LEGO City closes out the top ten.<\/em>[\/vc_column_text][vc_single_image image=”3055″ img_size=”full” alignment=”center”][vc_column_text]The Spanish toy store chain Toy Planet redesigned the concept of all its stores, placing a bet on innovative Digital Signage and Interactive Technologies<\/a> as a new communication channel with shoppers.<\/p>\n

Toy Planet is Spain\u2019s largest toy retailer and was among the first in Europe to implement the largest Digital Signage project in its segment. Interestingly, at the start of 2018 the company announced a pilot rollout of Digital Signage and Interactive Technologies in several stores. Alongside the trial, the marketing and analytics department conducted an extensive study that revealed the advantages and prospects of using digital signage across the entire store network. The consumer journey study showed that the most \u201cselling\u201d spot is the shop window or display. The expert team also analyzed customer flows and \u201chot spots\u201d \u2014 areas where certain product groups (in different stores) performed best. In addition, they confirmed that every store has \u201canchor\u201d places where sales performed strongest.<\/p>\n

Accordingly, top management of the toy and children\u2019s goods chain decided to install displays both in store windows and inside stores not only to attract shoppers inside but also to hold their attention and interest by informing them about the latest offers or campaign novelties.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”3056″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”3069″ img_size=”409×287″ alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_column_text]TOP 5 most effective monitor locations in a toy or children\u2019s goods store<\/p>\n

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  1. Shop window<\/li>\n
  2. Entrance area<\/li>\n
  3. Brand zone<\/li>\n
  4. Terminal<\/li>\n
  5. SALE<\/li>\n<\/ol>\n

    [\/vc_column_text][vc_video link=”https:\/\/youtu.be\/Ndrcyx9S1gA” align=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action” ][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”]Contact us and get a FREE consultation for your project[\/ultimate_heading][contact-form-7 id=”2406″][\/vc_column][\/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″][vc_column][vc_column_text]We\u2019ve already covered the effectiveness and advantages of Digital Signage in the Beauty Retail sector<\/a>. So what\u2019s the secret behind implementing such innovations at Toy Planet?<\/p>\n

    The shop window is the store\u2019s magnet and the most effective place for a monitor or digital sign (especially in malls). This is explained by heavy foot traffic of potential buyers passing by. Clearly, when a child spots a new toy, they\u2019ll use every ounce of charm and charisma to convince their parent of the urgent need for an unplanned purchase. It\u2019s worth noting that to achieve the best results you should use bright monitors from 500 nits with large diagonals of 49\u201363 inches. For the biggest stores, thin\u2011bezel video walls in 2\u00d72 or 1\u00d73 format were installed for optimal impact.<\/p>\n

    The entrance area is where the play zone or self\u2011service for a child or parent is located. In this place vertical monitors are preferable, and brightness is less critical. The optimal diagonal for an entrance area digital sign is 43\u201332 inches with brightness of 350\u2013450 nits. The main task of entrance\u2011area monitors is to broadcast promo clips of new products. One of the primary advantages of using Digital Signage and digital displays in a toy store is centralized control of both video and audio advertising or background content across the ENTIRE network. System monitoring can be performed from the central office or locally in each store using \u201csplit admin rights\u201d and system\u2011on\u2011a\u2011chip displays.<\/p>\n

    Brand zones receive special attention. Toy and children\u2019s goods manufacturers such as Total Marvel, Star Wars and LEGO City actively support Digital Signage and interactive technologies to achieve better sales results and KPIs. The release of each new film series from these companies is a must\u2011have manufacturer support driver to boost sales and brand awareness. Many players in HoReCa and Retail effectively replicate \u201cdigitalization\u201d across all channels.<\/p>\n

    The terminal is a special spot where offline meets online. Interactive engagement and e\u2011commerce go hand in hand to drive the market for children\u2019s goods and services and beyond. Interactive kiosks or touch monitors can also act as a salesperson or, using \u201credirect\u201d to the fun section, keep shoppers in the store longer.<\/p>\n

    Who doesn\u2019t love sales? A SALE sign always attracts shoppers\u2019 attention, regardless of their budget or how much they\u2019ve already spent. It\u2019s clearly the fastest way to clear warehouse stock. Small\u2011format monitors placed directly along the aisles proved most effective for this task. These monitors are installed at a height of 1.20 m along the rows or on the ends of aisles in well\u2011visible locations.[\/vc_column_text][vc_single_image image=”3058″ img_size=”full” alignment=”center”][vc_column_text]According to Toy Planet\u2019s press release of March 8, 2019, the chain had already installed over 400 displays of various sizes in more than 233 stores. By year\u2011end they planned to install about 200 more monitors.<\/p>\n

    \u201cWe extensively studied the Digital Signage market to find an optimal solution that 100% meets our requirements and expectations,\u201d said Ignacio Gaspar (CEO of Toy Planet) in an interview. \u201cThis system will enable our network to easily integrate digital signage and innovative solutions in all stores. We are confident that implementing Digital Signage solutions will increase our sales, improve consumer communication and help us maintain leading positions in the competitive and rapidly growing toy and children\u2019s goods market. The evolution of Toy Planet\u2019s new store format will be rolled out across existing and new retail points where innovation is a key component of increased profitability and a modern image.\u201d[\/vc_column_text][vc_single_image image=”3059″ img_size=”full” alignment=”center”][vc_row_inner][vc_column_inner][vc_column_text]Clearly, business owners and managers are always searching for effective solutions that optimize costs while increasing company profitability. Innovative DMC (LLC \u201cIDMC\u201d) has over six years\u2019 experience in developing, implementing and monetizing Digital Signage technology across Ukraine, Russia, Kazakhstan, Georgia, Belarus and Europe. Key clients include chain caf\u00e9s and restaurants, gas stations, cinemas, advertising agencies, retail stores, malls, fitness clubs, banks and others. During this time we\u2019ve completed more than 150 projects and developed a flexible, multifunctional yet easy\u2011to\u2011administer centralized content management system<\/a> for all content types across different playback devices (for single locations and national\u2011scale projects).<\/p>\n

    Key areas of the company\u2019s activity include:<\/p>\n