{"id":4647,"date":"2019-05-19T18:45:37","date_gmt":"2019-05-19T18:45:37","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4647"},"modified":"2026-01-20T11:23:56","modified_gmt":"2026-01-20T11:23:56","slug":"tsifrovye-vyveski-v-yuvelirnyh-magazinah","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/tsifrovye-vyveski-v-yuvelirnyh-magazinah\/","title":{"rendered":"Digital Signs, Advertising Monitors and Digital Signage Solutions in Jewelry Stores"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">The world\u2019s leading jewelry stores \u2014 and recently some in Ukraine as well \u2014 use innovative solutions to boost business performance. Major chains such as Zolotyi Vik, Zarina, Sribna Kraina and others actively employ digital signage and advertising monitors to improve presentation quality for jewelry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve a WOW effect, luxury jewelry brands actively use Digital Signage solutions in the form of classic or mosaic video walls. Western jewelers, notably Helzberg Diamonds, modernized their U.S. stores by deploying cutting\u2011edge Digital Signage solutions to create attractive digital displays and bright monitors. Here customers can try on more than 100 different rings simply by placing their hand on a special screen. Motion\u2011tracking sensors, multiple viewing angles and 4K format create an augmented reality effect and deliver a unique customer experience that\u2019s hard to forget. Incidentally, the company has long used digital signage as an excellent way to inform customers about offers and boost sales.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=09y0ljMTZyc&amp;feature=youtu.be&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>Installing digital signage in a jewelry store allows you to:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">increase advertising effectiveness;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">evoke emotions and impress shoppers;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">improve financial results;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">strengthen brand image and reputation in the jewelry market.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unlike traditional static signs, digital signage monitors with dynamic content are far more engaging, informative for shoppers and profitable for business. They capture attention and create a new customer experience. For business owners this is a unique opportunity to display more information \u2014 from promo videos to announcements \u2014 without substantial ongoing costs.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;3087&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\">How can digital signage be used in a jewelry store?<\/span><\/h2>\n<p><strong>The range of possibilities is impressive. On digital signage monitors you can:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">present and promote new or exclusive jewelry collections;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">play videos in the best quality and resolution;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">share customer reviews and testimonials;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">promote loyalty programs, promotions and discounts;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">announce events and special occasions;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">share interesting and useful information for consumers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No doubt shoppers will be delighted to learn more about a potential purchase, so why not tell them about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">how the jewelry is made;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">how to care for it properly;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">what the current fashion trends in jewelry are;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">how to combine pieces correctly;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">and many other useful tips related to jewelry.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;3084&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<span style=\"font-weight: 400;\">In addition, Digital Signage technology allows synchronization of digital displays with social media. The system can be set up so that every post tagged with the store\u2019s handle or hashtag appears on screens in the sales area. As a result you get real social proof that customers value more than traditional advertising. Another major advantage, especially for large chains, is centralized control not only of video and animated ad content but also of audio. Pleasant audio accompaniment with remote volume control, background content management and the ability to create individualized playlist schedules make these solutions among the most sought\u2011after for modern businesses.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3085&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\">How do digital signs and monitors work in a jewelry store?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Monitor placement plays a significant role in the effectiveness of digital signage solutions. Monitors positioned at the store entrance attract passersby and increase the likelihood of visits; they can welcome and inform visitors about products and special offers, and they boost loyalty among target and returning customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Close\u2011up images and videos of jewelry have a selling effect. According to marketing research, such content can increase store sales by 10\u201315%. The main thing is to pay proper attention to concept development and the final image so that a small precious item looks impressive on a large digital screen. Besides presenting the jewelry itself correctly, advertising monitors should create the appropriate in\u2011store atmosphere. This is the role of ambiance monitors and video walls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visitors want to feel comfortable and enjoy their time, so advertising content should not be stressful or rushed. Interestingly, conservative jewelry owners still rely on static posters, prints and standard displays. But we live in the digital era, and Innovative DMC\u2019s experts know how to overcome skepticism toward innovative solutions in the jewelry business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Signage capabilities go beyond simple digital displays. We\u2019re talking about interactive monitors and touch kiosks that enable direct engagement with the customer and personalization. It\u2019s invaluable when a customer quickly finds the information they care about \u2014 whether that\u2019s curated jewelry selections, navigation through collections, or viewing promo videos.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Digital Signage in a jewelry store is profitable?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital signage and advertising monitors provide a strong competitive advantage and make you stand out from the sea of standard offerings. That\u2019s because, compared with others, your jewelry store appears more customer\u2011oriented, innovative and attractive. Note the last point \u2014 customer communication has become a must\u2011have for all retail participants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital signage has also proven to be a cost\u2011effective advertising method. The technology requires a one\u2011time investment with minimal ongoing costs. Updating traditional advertising media, printed materials and other channels, on the other hand, entails significant recurring expenses and time. The human factor is another reason to consider automating centralized management of audio, video and interactive content both for a single location and for national networks.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;3086&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\">Digital Signage implementation in jewelry stores by Innovative DMC<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Innovative DMC offers user\u2011friendly, reliable and effective solutions to automate content management processes. Our proprietary software enables use of the technology both at a single retail point and across a store network. These can be localized messages for a specific store and announcements for the entire chain. You\u2019ll be able to create, edit and update information on a single monitor or on all screens at once:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">in just 10 minutes;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">in a few clicks;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">from any device (computer, tablet, smartphone);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">from anywhere in the world.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, you can schedule broadcasts and preplan start and end times for advertising or informational clips. You don\u2019t need to hire Digital Signage specialists \u2014 one manager we train can handle everything. Our team assumes technical support for the project.<\/span><\/p>\n<p><strong>Innovative DMC:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">performs system integration, sales and installation of monitors and video walls tailored to the specifics of a jewelry store (floor area, sales\u2011floor features, placement and other aspects);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">conducts commissioning work and provides technical maintenance;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">develops software and hardware for centralized content management (audio, video, interactive) on LCD monitors and other devices;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">provides content provisioning (development of digital menu clips, professional photo and video production, 2D\/3D animation, graphic design, production\/post\u2011production);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">offers consulting services on the implementation and monetization of digital technologies in jewelry stores.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The world\u2019s leading jewelry stores \u2014 and recently some in Ukraine as well \u2014 use innovative solutions to boost business performance. Major chains such as Zolotyi Vik, Zarina, Sribna Kraina and others actively employ digital signage and advertising monitors to improve presentation quality for jewelry. To achieve a WOW effect, luxury jewelry brands actively use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4647"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4647\/revisions"}],"predecessor-version":[{"id":5793,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4647\/revisions\/5793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2808"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}