{"id":4649,"date":"2019-06-03T12:48:59","date_gmt":"2019-06-03T12:48:59","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4649"},"modified":"2025-11-06T21:08:17","modified_gmt":"2025-11-06T21:08:17","slug":"tsifrovye-resheniya-digital-signage-v-tualete-smelo-interesno-effektivno","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/tsifrovye-resheniya-digital-signage-v-tualete-smelo-interesno-effektivno\/","title":{"rendered":"Digital Signage Solutions in the Restroom. Bold, Interesting, Effective"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;post-navigation&#8221;][vc_column_text]<\/p>\n<h4>Article navigation<\/h4>\n<ul>\n<li><a href=\"#post-menu-1\">How the digital urinal works \u2014 a unique Digital Signage solution<\/a><\/li>\n<li><a href=\"#post-menu-2\">Capabilities and prospects for using Digital Signage urinals<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Thanks to Digital Signage advertising monitors, visiting bars in Christchurch (New Zealand) has become innovatively different. Now male customers can not only watch football matches on monitors, TVs or video walls installed in bars, but also \u201centertain\u201d themselves while using the restroom by playing video games (racing or football) while standing at the urinal.<\/p>\n<p>Interactive Xbox urinals have been installed in Dux Central, Bealey\u2019s `Speight\u2019s Alehouse and Auckland Little Easy bars. The technological novelty caused a stir among franchise visitors and, thanks to its introduction, the number of such bars is set to grow. Captive Media\u2019s gaming urinals will be installed in 25 venues in major New Zealand cities: Auckland, Wellington, Queenstown and others.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;post-menu-1&#8243; el_class=&#8221;post-menu-1&#8243; css=&#8221;.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221; ][vc_column][vc_custom_heading text=&#8221;How the digital urinal works \u2014 a unique Digital Signage solution&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1559565773627{margin-bottom: 25px !important;}&#8221; ][vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]The digital monitors are triggered by proximity sensors that detect a person and are controlled by the flow of urine. In this way they can operate football players or cars in racing games.<\/p>\n<p>Network owners and business partners Nicholas Enare and Johnny Kirkpatrick note that patrons enjoy the innovative restroom features. Many admit they come to the bar specifically to experience this unique attraction \u2014 playing video games in the restroom.<\/p>\n<p>The project\u2019s originators say they first saw the idea in Europe and decided they could introduce it in New Zealand. Indeed, the first interactive urinals appeared in bars in 2015 at the Alehouse Bealey\u2019s `Speight\u2019s, which reopened after an earthquake. Co\u2011owner Darryl Park believes this Digital Signage solution provided novelty for regular customers and attracted new visitors. Since then their number has grown to over 50 units.<\/p>\n<p>The gaming urinals offer restaurant guests a unique customer experience and a new level of entertainment. This technological novelty predictably produced a WOW effect and helped increase the venues\u2019 revenues.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;3117&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}&#8221; el_class=&#8221;call-action&#8221;][vc_column][ultimate_heading main_heading=&#8221;WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?&#8221; main_heading_color=&#8221;#ffffff&#8221; heading_tag=&#8221;h4&#8243; sub_heading_color=&#8221;#ffffff&#8221; main_heading_font_family=&#8221;font_family:Roboto|font_call:Roboto|variant:700&#8243; main_heading_style=&#8221;font-weight:700;&#8221; main_heading_font_size=&#8221;desktop:30px;&#8221; main_heading_margin=&#8221;margin-top:0px;margin-bottom:20px;&#8221; sub_heading_font_family=&#8221;font_family:Roboto|font_call:Roboto|variant:300&#8243; sub_heading_style=&#8221;font-weight:300;&#8221; sub_heading_font_size=&#8221;desktop:19px;&#8221; sub_heading_margin=&#8221;margin-bottom:30px;&#8221;>Contact us and get a FREE consultation for your project<\/ultimate_heading][contact-form-7 id=\"2406\"][\/vc_column][\/vc_row][vc_row el_id=\"post-menu-2\" el_class=\"post-menu-2\" css=\".vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}\" ][vc_column][vc_custom_heading text=\"Capabilities and prospects for using Digital Signage urinals\" font_container=\"tag:h2|text_align:center\" use_theme_fonts=\"yes\" css=\".vc_custom_1559565758348{margin-bottom: 25px !important;}\" ][vc_column_text]Interactive Digital Signage urinals in bars are an ideal advertising platform. They can display ads for cars, clothing, drinks and any other products aimed at men aged 18 and over who visit these venues.\n\nThus they become advertising monitors that can increase revenue through partnerships with advertisers.\n\nContent is managed remotely from a single audio\u2011 and video\u2011content control center. Ads can be scheduled and timed automatically, which means managers\u2019 involvement with the advertising screens is minimal. They can set up and apply changes in a matter of minutes from anywhere in the world.\n\nLike other Digital Signage solutions, interactive gaming urinals:\n\n\n<ul>\n<li>attract attention and create a WOW effect;<\/li>\n<li>increase customer loyalty;<\/li>\n<li>boost company profits by increasing average check and through collaborations with advertisers.<\/li>\n<\/ul>\n<p>Advertising interactive monitors on urinals, like Digital Signage displays, become a profitable investment for businesses and an appealing novelty for customers. A solution that was an innovative sensation in Europe and New Zealand can likewise succeed in Ukraine, Poland and the CIS countries.<\/p>\n<p>Want your venue to become the country\u2019s first progressive bar? The Innovative DMC team is ready to take on the challenge and implement a project of any complexity.[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1536306393037{margin-top: 20px !important;}&#8221; ][vc_column_inner width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;3118&#8243; img_size=&#8221;1440&#215;749&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_single_image image=&#8221;3119&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;post-navigation&#8221;][vc_column_text] Article navigation How the digital urinal works \u2014 a unique Digital Signage solution Capabilities and prospects for using Digital Signage urinals [\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Thanks to Digital Signage advertising monitors, visiting bars in Christchurch (New Zealand) has become innovatively different. Now male customers can not only watch football matches on monitors, TVs or video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4649"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4649\/revisions"}],"predecessor-version":[{"id":4811,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4649\/revisions\/4811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2816"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}