[vc_row][vc_column el_class=”post-navigation”][vc_column_text]<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Advertising LED screens and digital signs.” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1560679957613{margin-bottom: 25px !important;}” ][vc_column_text]The geographic presence of digital signs (digital signage) is expanding. Advertising monitors are appearing not only in large shopping and entertainment centers. Big and small retailers use digital screens for:<\/p>\n
Business owners across sectors (Retail, HoReCa, Entertainment) report growth in key company metrics after implementing Digital Signage solutions:<\/p>\n
With a well\u2011executed Digital Signage project, these systems easily integrate into a modern and successful brand image. From the client company\u2019s side this requires readiness and willingness to automate most workflows and to position itself as an innovator in its niche. From the expert company\u2019s side \u2014 delivering a full range of services for implementing Digital Signage technology and automating management of audio, video, interactive content<\/a> on smartphones<\/a> and tablets<\/a>, LCD monitors<\/a>, TOUCH panels<\/a>, video walls and digital menus. This is what Innovative DMC does.<\/p>\n What are the main trends in Digital Signage?<\/em><\/p>\n LED monitors[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=s0ig3792Quo” align=”center”][vc_column_text]An important trend in Digital Signage is the shift from LCD screens to LED displays, whose prices are becoming more affordable. This also contributes to their popularity and business preference for digital LED monitors.<\/p>\n It\u2019s not just about price. Direct\u2011view LED displays offer better characteristics compared with LCD technology. High image quality proves this, and the target audience notices it. Such screens create the main thing for the viewer (the customer) \u2014 immersive impressions.<\/p>\n They make practically any marketing idea and design concept achievable. Thanks to reduced pixel pitch on advertising LED monitors, any image looks impressive:<\/p>\n Each option gives customers a unique and memorable experience.[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=U9YXqmwylPs” align=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”>Contact us and get a FREE consultation for your project<\/ultimate_heading][contact-form-7 id=\"2406\"][\/vc_column][\/vc_row][vc_row el_id=\"post-menu-2\" el_class=\"post-menu-2\" css=\".vc_custom_1560187044503{padding-top: 40px !important;padding-bottom: 40px !important;}\" ][vc_column][vc_custom_heading text=\"Digital signs as a communication tool and their impact on customers\" font_container=\"tag:h2|text_align:center\" use_theme_fonts=\"yes\" css=\".vc_custom_1560680113218{margin-bottom: 25px !important;}\" ][vc_column_text]It\u2019s not enough to install bright displays. It\u2019s important to use them correctly to achieve the intended goals \u2014 a WOW effect, increased customer loyalty, higher company profits and other outcomes.\n\nEven more important is establishing contact with the customer, collecting customer\u2011base data and analyzing customer behavior. Digital signs enable conclusions and adjustments to company operations to:\n\n\n In the future, companies will increasingly use digital monitors with proximity sensors and facial\u2011recognition cameras to identify key customer information.<\/p>\n High\u2011tech digital screens can determine parameters such as:<\/p>\n Moreover, touch monitors can measure touches on specific content and evaluate the precise effectiveness of ad campaigns and return on investment.<\/p>\n Indeed, combining facial\u2011recognition technology with touch sensors allows measurement of footfall and reactions to different content. This simplifies the development of future campaigns and targeting advertisements to specific audience segments.<\/p>\n Digital signs with interactive interfaces enable direct engagement with customers. They can browse assortment and services, make purchases independently and leave feedback about the company \u2014 all without direct human involvement.<\/p>\n According to the Digital Signage Future Trends 2018 survey, the technology shows a steady trend toward increased interactivity. Fifty percent of Retail representatives said they consider it appropriate to increase the number of touch screens as digital\u2011marketing tools.<\/p>\n\n
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