{"id":4654,"date":"2019-08-08T13:00:12","date_gmt":"2019-08-08T13:00:12","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4654"},"modified":"2026-01-19T13:06:42","modified_gmt":"2026-01-19T13:06:42","slug":"didzhitalizatsiya-ritejla","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/didzhitalizatsiya-ritejla\/","title":{"rendered":"Digitalization of Retail"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;post-navigation&#8221;][vc_column_text]<\/p>\n<h4>Article navigation<\/h4>\n<ul>\n<li><a href=\"#post-menu-1\">Digital Signage, digital experiences, digital stores have flooded global retail<\/a><\/li>\n<li><a href=\"#post-menu-2\">Offline VS Online<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>How are brands digitalizing retail and creating the stores of the future?<\/h3>\n<p>Last autumn AT&amp;T opened a stylized digital\u2011tech store that feels more like a modern museum. <a href=\"\/ids-smart-ili-elektronnyj-tsennik-novaya-versiya-sistemy-tsentralizovannogo-upravleniya-audio-video-interaktivnym-kontentom-na-smartfonah-ili-planshetah-a-takzhe-na-lcd-led-monitorah-i-video-stenah\">The elegant space is filled with the most innovative digital gadgets, interactive devices and a lineup of iPads.<\/a><\/p>\n<p>Many consider Apple a retail revolutionary, winning over visitors with a high\u2011tech, immersive shopping experience. Experts even say the retail network sells not just products but emotions and memorable shopping impressions. And it works!<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;post-menu-1&#8243; el_class=&#8221;post-menu-1&#8243; css=&#8221;.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221; ][vc_column][vc_custom_heading text=&#8221;Digital Signage, digital experience, digital stores have flooded global retail&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1565204742227{margin-bottom: 25px !important;}&#8221; ][vc_column_text]Apple was the first company to implement and offer fully digitized retail spaces: smartphones and tablets, advertising monitors and video walls, interactive panels and more. The tech giant\u2019s innovations inspired competitors to change as well. Many retailers use Apple\u2019s experience as a prototype when implementing high\u2011tech solutions in their own stores.<\/p>\n<p>One such example is the Michigan Avenue AT&amp;T store in Chicago (USA). The company says similar designs and solutions could be rolled out to 2,300 locations. Dozens of other brands \u2014 from Burberry to Nike \u2014 are already modernizing stores and adopting digital solutions, including Digital Signage, to create a WOW effect and increase customer loyalty.<\/p>\n<p>Can retailers surprise shoppers even more than they do now? Apple is already developing ideas to be realized in future remodels that will undoubtedly raise the technological bar in retail.<br \/>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;><vc_single_image image=\"3175\" img_size=\"570x360\" alignment=\"center\"><\/vc_single_image><\/vc_column_inner><vc_column_inner width=\"3\/4\"><vc_single_image image=\"3176\" img_size=\"570x360\" alignment=\"center\"><\/vc_single_image><\/vc_column_inner><\/vc_row_inner><vc_column_text]But is interactivity the secret to a store\u2019s success? Many shoppers still value interpersonal aspects of the purchase. The answer is obvious \u2014 you need a skillful combination of both elements. Modern stores and shoppers require going beyond basic service and creating conditions for effective interaction. From the moment a customer enters the store until they leave, they should feel comfortable and valued.\n\nToday every company, business and industry aspires to be high\u2011tech. High\u2011tech equals modernity, meeting customer expectations and convenience for all participants in the business process. Examples of how companies demonstrate their technological responsiveness include free Wi\u2011Fi and charging stations for devices. It\u2019s simple, but extremely important to today\u2019s customers.\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}\" el_class=\"call-action\"][vc_column][ultimate_heading main_heading=\"WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?\" main_heading_color=\"#ffffff\" heading_tag=\"h4\" sub_heading_color=\"#ffffff\" main_heading_font_family=\"font_family:Roboto|font_call:Roboto|variant:700\" main_heading_style=\"font-weight:700;\" main_heading_font_size=\"desktop:30px;\" main_heading_margin=\"margin-top:0px;margin-bottom:20px;\" sub_heading_font_family=\"font_family:Roboto|font_call:Roboto|variant:300\" sub_heading_style=\"font-weight:300;\" sub_heading_font_size=\"desktop:19px;\" sub_heading_margin=\"margin-bottom:30px;\">Contact us and get a FREE consultation for your project<\/ultimate_heading][contact-form-7 id=\"2406\"][\/vc_column][\/vc_row][vc_row el_id=\"post-menu-2\" el_class=\"post-menu-2\" css=\".vc_custom_1560187044503{padding-top: 40px !important;padding-bottom: 40px !important;}\" ][vc_column][vc_custom_heading text=\"Offline VS Online\" font_container=\"tag:h2|text_align:center\" use_theme_fonts=\"yes\" css=\".vc_custom_1565205423322{margin-bottom: 25px !important;}\" ][vc_column_text]Experts say the high activity of offline stores is driven by fear of losing customers to growing online shopping and the success of large internet retailers. At the same time, online giant Amazon is actively opening offline locations \u2014 not just pop\u2011up stores it launched in New York (pop\u2011ups are temporary retail points open for a few days or months).\n\nClearly, offline retail is fighting for shoppers\u2019 attention with high\u2011tech solutions \u2014 from digital signs to interactive touch screens \u2014 aiming to draw interest away from online channels. Online retailers, meanwhile, aim to leverage the advantages demonstrated by offline shopping. This convergence is summed up by one word \u2014 <a href=\"https:\/\/idmc.com.ua\/kak-tsifrovye-vyveski-i-reklamnye-monitory-pod-upravleniem-novoj-versii-ids-povyshayut-kachestvo-kommunikatsii-a-takzhe-sposobstvuyut-rostu-prodazh-vashih-tovarov-i-uslug\">omnichannel<\/a>. All of them consistently use the same tool \u2014 Digital Signage.<br \/>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;><vc_single_image image=\"3178\" img_size=\"570x360\" alignment=\"center\"><\/vc_single_image><\/vc_column_inner><vc_column_inner width=\"3\/4\"><vc_single_image image=\"3179\" img_size=\"570x360\" alignment=\"center\"><\/vc_single_image><\/vc_column_inner><\/vc_row_inner><vc_column_text]So, innovation is already here. Many stores across Europe and the CIS have implemented facial\u2011recognition software capable of determining age, gender and mood. Solutions using heat maps and queue\u2011time analytics are also widespread. They may no longer astonish shoppers, but they certainly make in\u2011store time pleasant, engaging and productive.\n\n<a href=\"https:\/\/www.youtube.com\/watch?v=UWtlHd5Nsss\" target=\"_blank\" rel=\"noopener\">Is the WOW effect cost\u2011effective?<\/a> Absolutely. Improving service quality inevitably leads to increased sales, as the Innovative DMC team has observed with its clients. After deploying digital signs and a unified content\u2011management system, companies report sales growth of 10\u201315% in the first months.<br \/>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;><vc_single_image image=\"3180\" img_size=\"570x360\" alignment=\"center\"><\/vc_single_image><\/vc_column_inner><vc_column_inner width=\"3\/4\"><vc_single_image image=\"3181\" img_size=\"570x360\" alignment=\"center\"><\/vc_single_image><\/vc_column_inner><\/vc_row_inner][\/vc_column][\/vc_row]\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;post-navigation&#8221;][vc_column_text] Article navigation Digital Signage, digital experiences, digital stores have flooded global retail Offline VS Online [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] How are brands digitalizing retail and creating the stores of the future? Last autumn AT&amp;T opened a stylized digital\u2011tech store that feels more like a modern museum. The elegant space is filled with the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4654"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4654\/revisions"}],"predecessor-version":[{"id":5737,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4654\/revisions\/5737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2839"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}