[vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_single_image image=”3210″ img_size=”full”][vc_custom_heading text=”7 MAIN MISTAKES YOU NEED TO KNOW BEFORE CHOOSING A CENTRALIZED CONTENT MANAGEMENT SYSTEM Digital Signage.” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1569682327454{margin-bottom: 25px !important;}” ][vc_column_text]Effective implementation of a Digital Signage solution requires high\u2011tech software and hardware, professional equipment, and flawless content with Full HD or 4K resolution. After deploying a digital system for managing audio, video and interactive (touch) content on info kiosks, as well as on smartphones and tablets, our work doesn\u2019t stop there. For the most successful visual communication, digital signs must engage the target audience, provoke impulsive actions or purchases, and be bright and relevant.<\/p>\n
Our team at Innovative DMC professionally installs and implements digital solutions for businesses in HoReCa, Retail, Fashion, FMCG and other sectors.<\/p>\n
We always strive for excellence and closely follow market trends in digital advertising across Europe and the world. We\u2019d like to share our assessment and approaches to project design with you.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”3211″ img_size=”full” alignment=”center” onclick=”link_image”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”3212″ img_size=”504×898″ alignment=”center” onclick=”link_image”][\/vc_column_inner][\/vc_row_inner][vc_column_text]So, since competition in today\u2019s digital world increases daily, your offer must be as interesting and clear to customers as possible. To achieve this, you must take the formation and execution of your advertising campaign seriously.<\/p>\n
Using professional LCD or LED screens to display high\u2011quality, sales\u2011oriented content will secure high ratings and a flow of new interested customers \u2014 which in turn increases sales of your company\u2019s products or services.<\/p>\n
We have compiled a selection of the most common \u201cfuck\u2011ups\u201d where obvious mistakes can occur when deploying digital signs or advertising monitors in networked business segments and beyond:<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”>Contact us and get a FREE consultation for your project<\/ultimate_heading][contact-form-7 id=\"2406\"][\/vc_column][\/vc_row][vc_row el_id=\"post-menu-2\" el_class=\"post-menu-2\" css=\".vc_custom_1560187044503{padding-top: 40px !important;padding-bottom: 40px !important;}\" ][vc_column][vc_column_text]The more information you have, the more successfully your business will grow. Here are the main mistakes to avoid when you decide to install a Digital Signage system:\n\n1. SCREENS INSTALLED TOO HIGH OR TOO FAR FROM THE DECISION\u2011MAKING AREA<\/strong><\/p>\n No matter how great your messages look, nobody will be able to read them clearly if they\u2019re 20 meters up in the air above people\u2019s heads. Before installing screens, consider the mounting height, screen size and viewing angles from the sides so people can read your text. If you have interactive screens, they should be positioned so people can easily reach the top of the screen. IMPORTANT: don\u2019t forget to consider the needs of people with disabilities.<\/p>\n 2. TOO MUCH CONTENT AND FUNCTIONALITY ON THE SCREEN<\/strong><\/p>\n Your software should be flexible and multifunctional. It doesn\u2019t matter if you use only 10\u201320% of the functionality at the project launch stage. What matters is that the solution can perform tasks in the future that you didn\u2019t even think of initially. Remember that your goal is quality communication and a relevant\/clear\/simple offer (information delivery). Your message may go unnoticed or be ineffective if your screen is so overloaded that viewers can\u2019t pick out the important details. It\u2019s better to use different features at different times to attract people and maintain their interest. Don\u2019t turn your advertising screen into a digital \u201cnewspaper\u201d with minimal usefulness. Large fonts are legible at distances from 2 to 8 meters.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”3213″ img_size=”300×225″ alignment=”center” onclick=”link_image”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”3214″ img_size=”300×225″ alignment=”center” onclick=”link_image”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”3215″ img_size=”300×225″ alignment=”center” onclick=”link_image”][\/vc_column_inner][\/vc_row_inner][vc_column_text]3. RELEVANT CONTENT ABOVE ALL<\/strong><\/p>\n Create useful, bright, topical and informative content. Don\u2019t forget to update it. For example, in the restaurant business a full content refresh should occur three to four times a year. This way you can easily keep customers\u2019 interest in your niche alive. New content is what brings your audience back.<\/p>\n 4. UPDATED SOFTWARE<\/strong><\/p>\n In addition to keeping content \u201cfresh\u201d, you also need to monitor updates to your content\u2011management software. New software features will let you work more effectively with messages. Choose software providers who release updates at least a few times a year in line with trends or key partner requests. And don\u2019t forget to periodically update your hardware as well.<\/p>\n 5. APPROPRIATE USE OF AUDIO<\/strong><\/p>\n In public spaces such as lobbies, shopping centers, halls or caf\u00e9s, you can use centralized audio playback (advertising or background content) alongside ads on your screens. However, if your advertising screens are in places where people need to work or hold important meetings, sound would be inappropriate. Using Innovative DMC\u2019s solutions, you can centrally and situationally control audio playback volumes (playlists) both within a single venue and across national networks.[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=”3216″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_column_text]6. A CLEAR CALL TO ACTION<\/strong><\/p>\n Everything you broadcast on digital LCD or LED screens using Digital Signage solutions should include a clear call to action that prompts consumers to make impulsive or unplanned purchases. It\u2019s very important to approach content creation carefully and thoughtfully, focusing solely on your target audience.<\/p>\n 7. PLAYBACK STATISTICS<\/strong><\/p>\n You should understand that you will always have a flow of new customers. Therefore you need to organize repeat playbacks of content systematically. It\u2019s also important to keep a history of created materials and cleverly combine them with new content. This way you can build your own analytics system for your advertising campaign. An essential feature of an effective content\u2011management solution is a reporting module for ad playbacks. This module should have a multi\u2011level architecture for scheduling\/ad playback settings while remaining simple and intuitive for advertisers.[\/vc_column_text][vc_column_text]If you\u2019ve decided you need qualified advice on how to improve existing digital signs, we\u2019ll be happy to help you navigate the world of digital technologies.<\/p>\n This is our work, which we successfully carry out across various business sectors in Ukraine, Russia, Kazakhstan, Belarus and Georgia, as well as in EU countries.<\/p>\n WE LOOK FORWARD TO MEETING YOU AND LEARNING ABOUT YOUR BUSINESS. SEE YOU SOON![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_single_image image=”3210″ img_size=”full”][vc_custom_heading text=”7 MAIN MISTAKES YOU NEED TO KNOW BEFORE CHOOSING A CENTRALIZED CONTENT MANAGEMENT SYSTEM Digital Signage.” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1569682327454{margin-bottom: 25px !important;}” ][vc_column_text]Effective implementation of a Digital Signage solution requires high\u2011tech software and hardware, professional equipment, and flawless content with Full HD or 4K resolution. 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