{"id":4658,"date":"2019-10-15T12:00:41","date_gmt":"2019-10-15T12:00:41","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4658"},"modified":"2025-11-26T13:32:01","modified_gmt":"2025-11-26T13:32:01","slug":"vnedrenie-resheniya-digital-signage-v-krupnejshej-seti-magazinov-detskih-igrushek-bi-budinok-igrashok","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/vnedrenie-resheniya-digital-signage-v-krupnejshej-seti-magazinov-detskih-igrushek-bi-budinok-igrashok\/","title":{"rendered":"Implementation of a Digital Signage Solution in the Largest Network of Toy Stores BI \u00abBudynok Igrashok\u00bb"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">The leadership of Innovative DMC always monitors trends in the digital advertising market and participates in various themed events and conferences. At one such conference the leaders of <\/span><b>BI \u00abBudynok Igrashok\u00bb and Innovative DMC<\/b><span style=\"font-weight: 400;\"> met. During discussions about the development prospects of the Digital Signage market in Ukraine and solutions for implementing projects of centralized management of diverse content on digital playback devices, our company\u2019s experts demonstrated all the advantages of the <\/span><a href=\"https:\/\/idmc.com.ua\/wp-content\/uploads\/2019\/05\/iDS_opisanie_sistemy_V2.pdf\"><span style=\"font-weight: 400;\">iDS\u2122<\/span><\/a><span style=\"font-weight: 400;\"> solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In one of our previous articles we detailed a successful case of implementing similar projects in <\/span><a href=\"https:\/\/idmc.com.ua\/biznes-kejs-toy-planet-kak-povysit-pribylnosti-magazinov-igrushek-ili-tovarov-dlya-detej-za-schet-effektivnogo-vnedreniya-i-monetizatsii-tsifrovyh-vyvesok-digital-signage\/\"><span style=\"font-weight: 400;\">the largest toy store chain in Spain, Toy Planet<\/span><\/a><span style=\"font-weight: 400;\">. Clearly, owners and managers are always looking for effective solutions that optimize costs while increasing company profitability \u2014 especially when it comes to a networked and rapidly growing business like the BI \u00abBudynok Igrashok\u00bb chain of toy and children\u2019s goods stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following brief negotiations and a detailed discussion of the technical aspects of effective implementation, the authorized representatives of the companies decided to carry out the first joint project based in one of the stores remodeled in the RayON shopping center in Kyiv.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage \u0432 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0435\u0439 \u0441\u0435\u0442\u0438 BI.ua\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6Bo77NKib0k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We proposed a conceptual approach to the project implementation, namely a centralized format for managing content across the BI \u00abBudynok Igrashok\u00bb network:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Centralized management of audio (advertising\/information and background) content with the ability to flexibly create playlists (including different volume levels);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multi\u2011level control of video content playback on advertising monitors along counters and in the store window;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Centralized management of content playback on interactive panels and touch monitors installed in designated store zones according to the updated brand book.<\/span><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_single_image image=&#8221;3249&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">As a result of the rebranding, the company approved a number of innovative solutions to increase business efficiency, namely: with Innovative DMC\u2019s Digital Signage solutions the store clearly demonstrates navigation across all departments; a bright design in corporate colors and styling was developed for the touch kiosks. It was important to determine the optimal size and height of the kiosks so they would be suitable for users of different ages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Information monitors help customers feel comfortable and engaged in the store while saving time searching for the department they need. Installing external advertising screens and broadcasting dynamic content on them allows more effective demonstration of current information about new products and special offers, which <\/span><span style=\"font-weight: 400;\">leads to increased store profitability and overall network growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Company management decided to install an interactive terminal to assess customer service satisfaction. The innovation will provide a snapshot of current satisfaction levels and increase customer loyalty. It\u2019s a maximally simple, unobtrusive and effective assessment method on an interactive monitor that anyone can use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, via the interactive screen, by scanning a QR code the customer can download the store app where all information about promotions, sales and other pleasant and useful company news for BI \u00abBudynok Igrashok\u00bb will be gathered.<\/span>[\/vc_column_text][vc_single_image image=&#8221;3251&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Digital Signage is no longer a technology of the future \u2014 it is an effective reality in the Retail, HoReCa and Entertainment markets, among others. <\/span><a href=\"https:\/\/idmc.com.ua\/kak-tsifrovye-vyveski-i-reklamnye-monitory-pod-upravleniem-novoj-versii-ids-povyshayut-kachestvo-kommunikatsii-a-takzhe-sposobstvuyut-rostu-prodazh-vashih-tovarov-i-uslug\/\"><span style=\"font-weight: 400;\">Digital solutions are rapidly replacing<\/span><\/a><span style=\"font-weight: 400;\"> POS and printed advertising materials, moving toward a higher\u2011quality and more effective way of communicating with consumers across various business sectors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For over six years Innovative DMC has been an expert in developing software\u2011and\u2011hardware Digital Signage solutions for projects of centralized management of audio (background and advertising content), video (including HTML layouts), interactive content, and broadcasting content to LCD and LED panels or video walls both within single venues and across national networks. Today our solutions are actively used by clients in networked segments across Ukraine, the CIS and the European Union.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;3250&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The leadership of Innovative DMC always monitors trends in the digital advertising market and participates in various themed events and conferences. At one such conference the leaders of BI \u00abBudynok Igrashok\u00bb and Innovative DMC met. During discussions about the development prospects of the Digital Signage market in Ukraine and solutions for implementing projects of centralized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4658"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4658\/revisions"}],"predecessor-version":[{"id":5531,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4658\/revisions\/5531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2867"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}