{"id":4675,"date":"2020-04-12T15:37:58","date_gmt":"2020-04-12T15:37:58","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4675"},"modified":"2026-01-15T21:41:42","modified_gmt":"2026-01-15T21:41:42","slug":"digital-shelf-talker-revolyuczionnoe-reshenie-dlya-setevogo-retail-i-ne-tolko","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/digital-shelf-talker-revolyuczionnoe-reshenie-dlya-setevogo-retail-i-ne-tolko\/","title":{"rendered":"Digital Shelf Talker \u2013 a Revolutionary Solution for Networked Retail and Beyond"},"content":{"rendered":"<p>In 2019 a new product appeared on the Digital Signage market \u2014 <strong>Digital <\/strong><strong>Shelf <\/strong><strong>Talker<\/strong>. Digital shelf talker, electronic price tag, digital shelf \u2014 many name variations have been coined. But why do retail experts consider this solution a breakthrough in retail? It is designed to take consumer communication at the point of sale to a new level.<\/p>\n<p>Marketing studies by authoritative firms confirm the high effectiveness of dynamic content in the form of electronic price tags on \u201cdigital shelves.\u201d Why? The answer is simple. Bright, dynamic content attracts consumer attention at least three times more effectively and triggers an impulsive action \u2014 a <strong>PURCHASE.<\/strong><\/p>\n<p>In times of turbulence, high competition and rapid development of digital technologies, flexibility in fulfilling consumer requests and speed of information updates become especially important. In retail and beyond, one of the key tasks \u2014 especially for large networked retailers \u2014 remains the rapid updating of prices or information on digital playback devices in real time \u2014 online. At the same time, the format, size, technical specifications and resolution of the digital surface play an important role. <a href=\"https:\/\/idmc.com.ua\/elektronnyj-tsennik\">In one of our previous articles we described in detail all the advantages of the new version of iDSSMART (the electronic price tag) from InnovativeDMC.<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #iDS_Cloud #Shelf_Talker\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/23Qpdno40_k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Innovative DMC\u2019s iDS SMART solution is fully integrated and adapted to work both with a single Digital Shelf Screen and with hundreds of digital shelf talkers, electronic price tags, digital shelves and other devices for playing dynamic content.<\/p>\n<p><strong>Digital shelf talker<\/strong> \u2014 a tool with no true analogue so far, helping increase sales of goods or services in any sector. Especially effective in retail and FMCG.<\/p>\n<p>Digital shelves integrate easily into a store\u2019s existing infrastructure and don\u2019t require major additional investments. To implement a centralized content or price\u2011tag management system that displays current product prices or additional information (for example, a QR code), you will need several components of advertising screens:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=wj2OmXtp4vc\" target=\"_blank\" rel=\"noopener\">High\u2011brightness LCD screens of appropriate sizes<\/a>;<\/li>\n<li>a universal or vandal\u2011resistant monitor mount for the shelf;<\/li>\n<li>connection to a 220V power supply;<\/li>\n<li>internet connection via Wi\u2011Fi or Ethernet.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3681\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/04\/snimok-ekrana-2020-04-12-v-18.34.47-300x112.png\" alt=\"\" width=\"572\" height=\"213\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"241\">Screen size: 521.5 \u00d7 129 \u00d7 44 mm<\/p>\n<p>Screen resolution: 1920\u00d7340<\/p>\n<p>Brightness: 700<\/p>\n<p>Weight: 1.7 kg<\/td>\n<td width=\"241\">Screen size: 697 \u00d7 196 \u00d7 56 mm<\/p>\n<p>Screen resolution: 1366\u00d7384<\/p>\n<p>Brightness: 700<\/p>\n<p>Weight: 2.4 kg<\/td>\n<td width=\"241\">Screen size: 1057.5 \u00d7 196 \u00d7 59 mm<\/p>\n<p>Screen resolution: 1920\u00d7540<\/p>\n<p>Brightness: 700<\/p>\n<p>Weight: 4.2 kg<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3682\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/04\/snimok-ekrana-2020-04-12-v-18.34.34-300x194.png\" alt=\"\" width=\"511\" height=\"330\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #iDS_Cloud #Shelf #Screen in #Retail\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Kiwl0SVaFkU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Innovative DMC developed a unique solution for rapid APK installation on the playback device and offers clients a comprehensive package that includes not only system deployment but full technical support during operation. To achieve all these tasks we offer the multifunctional hardware\u2011software solution iDS SMART Digital Shelf Screens based on the iDSCloud platform.<\/p>\n<ul>\n<li>Easy\u2011to\u2011use content creation and management system<\/li>\n<li>Ability to update information in real time<\/li>\n<li>Elegant, easy\u2011to\u2011service aluminium unibody screen enclosure<\/li>\n<li>Several standard screen sizes and resolutions to solve different tasks<\/li>\n<li>Use of Ethernet, Wi\u2011Fi or IP connection and a simple, reliable 220V power source<\/li>\n<\/ul>\n<p><strong><em>*** <\/em><\/strong><strong><em>ROI<\/em><\/strong><strong><em> \u2013 this innovation increases sales while reducing operational and logistical costs associated with traditional printed POS materials.<\/em><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #iDS_Shelf Talker all in one\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LSEdc0nuWRE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The innovative solution is fully integrated with the iDSCloud platform to implement centralized management projects for audio, video and HTML content of electronic price tags, with the possibility of integration with various accounting systems for online price or information updates, both within a single store and across national\u2011level networks.<\/p>\n<h2><strong>HOW THE <\/strong><strong>iDS <\/strong><strong>SMART <\/strong><strong>Retail <\/strong><strong>SYSTEM WORKS<\/strong><\/h2>\n<p><strong>iDS SMART <\/strong><strong>Retail<\/strong> is software developed specifically to implement centralized content\u2011management projects across an unlimited number of sites, using various playback devices: smartphones, tablets, consumer and commercial TVs. Management is done via a cloud or local server. For secure Internet connections the HTTPS protocol with encryption support is used. Thanks to broad integration with various databases, POS and accounting systems and ERP, many management functions are automated. <a href=\"https:\/\/idmc.com.ua\/elektronnyj-tsennik\">Detailed information about all iDS SMART Retail capabilities is available at the link.<\/a><\/p>\n<p><strong>In summary, it\u2019s safe to say that <\/strong><strong>iDS <\/strong><strong>SMART<\/strong> <strong>is the real future of <\/strong><strong>Retail<\/strong><strong>, <\/strong><strong>HoReCa<\/strong><strong>, <\/strong><strong>FMCG <\/strong><strong>and networked business in general.<\/strong><\/p>\n<p><strong>The innovative Digital Signage solution for automating centralized management of audio, video and interactive content across various playback devices, including <\/strong><strong>LCD <\/strong><strong>monitors with non\u2011standard resolutions <\/strong><strong>LCD <\/strong><strong>and <\/strong><strong>LED<\/strong><strong> such as:<\/strong><\/p>\n<p><strong>&#8211; digital shelves;<\/strong><\/p>\n<p><strong>&#8211; screen price tags for smartphones;<\/strong><\/p>\n<p><strong>&#8211; screen price tags for tablets;<\/strong><\/p>\n<p><strong>&#8211; screen price tags for TVs or displaying information on monitors using <\/strong><strong>HTML<\/strong><strong> layouts.<\/strong><\/p>\n<p><strong>In addition, centralized content management can be implemented using <\/strong><strong>touch<\/strong><strong> interactive consumer engagements for greater involvement in retail or networked <\/strong><strong>Retail <\/strong><strong>segments.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019 a new product appeared on the Digital Signage market \u2014 Digital Shelf Talker. Digital shelf talker, electronic price tag, digital shelf \u2014 many name variations have been coined. But why do retail experts consider this solution a breakthrough in retail? It is designed to take consumer communication at the point of sale to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4675"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4675\/revisions"}],"predecessor-version":[{"id":5644,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4675\/revisions\/5644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2938"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}