{"id":4680,"date":"2020-08-29T12:59:09","date_gmt":"2020-08-29T12:59:09","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4680"},"modified":"2026-01-15T21:51:41","modified_gmt":"2026-01-15T21:51:41","slug":"resheniya-digital-signage-v-set-supermarketov-grosh-v-g-vinnicza-prezentacziya-obnovlennogo-formata-magazina-s-ispolzovaniem-czifrovyh-menyu-novogo-pokoleniya-s-vau-effektom-ot-3d-konten","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/resheniya-digital-signage-v-set-supermarketov-grosh-v-g-vinnicza-prezentacziya-obnovlennogo-formata-magazina-s-ispolzovaniem-czifrovyh-menyu-novogo-pokoleniya-s-vau-effektom-ot-3d-konten\/","title":{"rendered":"Digital Signage Solutions in the \u201cGROSH\u201d Supermarket Chain in Vinnytsia. Presentation of the Updated Store Format Using Next\u2011Generation Digital Menus with a 3D Content Wow\u2011Effect"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">COVID\u201119 is not an obstacle for Retail. On the contrary, there are companies that find opportunities rather than excuses for why they still don\u2019t use the most daring innovative solutions. It is with such companies that Innovative DMC implements the most interesting and innovative Digital Signage projects.<\/span><a href=\"https:\/\/idmc.com.ua\/czifrovoe-menyu-novogo-pokoleniya-v-retail-seti-magazinov-sim23\"><span style=\"font-weight: 400;\"> Recently we reported on the implementation of a centralized digital\u2011menu management system in the \u201cSim23\u201d market network<\/span><\/a><span style=\"font-weight: 400;\">. Today that chain is rapidly developing, reforming and opening new stores across Ukraine. That\u2019s great, because projects like these trigger a domino effect. Today we will tell you about another project in the network retail segment \u2014 namely the development of networked retail in the city of Vinnytsia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3781 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/08\/izobrazhenie_viber_2020-08-27_14-01-22-1024x577.jpg\" alt=\"\" width=\"640\" height=\"361\" \/> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For us, it is a great honor to be a guide into the world of effective <b>Digital Signage<\/b> technologies \u2014 to share expertise, services and solutions that help retail chains reduce costs and increase profitability. This stance partly led to the start of cooperation with LLC\u2011NVP \u201cARGON\u201d (the \u201cGROSH\u201d supermarket chain). It all began with a request from the network\u2019s marketing and strategic development department to our specialists to implement a Digital Signage hardware\u2011software system based on the iDS Cloud platform. They also tasked us with producing high\u2011quality, sales\u2011driving content for the digital menus to be installed in the network\u2019s updated supermarkets within tight deadlines. The use of digital signage and advertising screens is a global trend in Retail. The pace of implemented projects shows that digital menus in<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=H9v47Uxmjd4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> various sectors of Ukraine\u2019s networked Retail<\/span><\/a><span style=\"font-weight: 400;\"> are actively developing, demonstrating impressive DS ROI figures.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0435 \u043c\u0435\u043d\u044e \u0432 \u0441\u0435\u0442\u0438 \u0441\u0443\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u0432 &quot;\u0413\u0420\u041e\u0428&quot;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4lN3VAb3C_M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">As a result of our cooperation, we were able to realize the planned project in a short time and successfully present it to the residents of Vinnytsia in the GROSH supermarket retail chain \u2014 and to lay a solid foundation for its scaling.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3779 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/08\/izobrazhenie_viber_2020-08-27_14-01-20-1024x768.jpg\" alt=\"\" width=\"640\" height=\"480\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Head of Marketing at LLC\u2011NVP \u201cARGON\u201d, Artem Nagoryansky, noted:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe progress of digitalization is irreversible, so as part of the wave of openings and reconstructions of our stores we consider many options to create a positive customer experience by introducing various innovations. This concerns everything \u2014 from unique trade equipment to designer store finishes. Advertising communication undoubtedly plays an important role \u2014 which is why we turned to your company, Innovative DMC. We prepared a business plan and concluded that this tool not only justifies the investment but also helps reduce the ROI period. The novelty factor plays a large role in success, as does the ability<\/span><\/i><i><span style=\"font-weight: 400;\"> to centrally manage content updates both in a single store and across a network with a large number of vertically\/horizontally oriented LCD screens. It\u2019s an unforgettable consumer experience that has a positive impact on visitors, because few expect to see this in a supermarket. As a result of the wow effect, people are more receptive to advertising communication.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p data-wp-editing=\"1\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3785 \" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/08\/izobrazhenie_viber_2020-08-31_15-11-25-778x1024.jpg\" alt=\"\" width=\"516\" height=\"679\" \/><\/span><\/p>\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\">\n<p data-wp-editing=\"1\"><span style=\"font-weight: 400;\">Being part of the Digital Signage community \u2014 directly participating in the digitalization process \u2014 is a great honor and pride for us. Large\u2011scale reconstructions and openings of new malls and infrastructure objects are planned in Vinnytsia soon. Consequently, new places will appear for creating unique points of sale, for which we are always ready to offer the best collaboration terms and share many years of expertise in implementing <\/span><b>Digital Signage<\/b> <span style=\"font-weight: 400;\">across Ukraine, the CIS and EU countries<\/span><b>.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3780 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/08\/izobrazhenie_viber_2020-08-27_14-01-19-1-1024x590.jpg\" alt=\"\" width=\"640\" height=\"369\" \/><\/span><\/i><\/p>\n<p><b>P.S. Glad to share insider information that soon we will tell you about two more projects implemented by our company in different Ukrainian cities. One is the implementation of a centralized system for managing audio, video and interactive content in a gas\u2011station network (<\/b><a href=\"https:\/\/idmc.com.ua\/vnedrenie-czifrovyh-menyu-i-sistemy-czentralizovannogo-upravleniya-kontentom-v-seti-azs-royal-petrol\"><b>recently we discussed the project for one of Kazakhstan\u2019s largest gas\u2011station networks, \u201cRoyal Petrol\u201d)<\/b><\/a><b>. We are also preparing material about implementing Digital Signage solutions based on the iDS CINE platform in one of the cinemas.<\/b><\/p>\n<p><b>It is worth recalling that Innovative DMC has held leading positions in automating centralized content\u2011management processes in cinemas, multiplexes<\/b><b> and the Entertainment industry in general for more than five years. More information about iDS CINE solutions is available in the <\/b><a href=\"https:\/\/idmc.com.ua\/entertainment\"><b>Entertainment<\/b><\/a><b> section or <\/b><a href=\"https:\/\/idmc.com.ua\/tsifrovye-ekrany-digital-signage-v-kinoteatrah\"><b>via this link<\/b><\/a><b> <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID\u201119 is not an obstacle for Retail. On the contrary, there are companies that find opportunities rather than excuses for why they still don\u2019t use the most daring innovative solutions. It is with such companies that Innovative DMC implements the most interesting and innovative Digital Signage projects. Recently we reported on the implementation of a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4680"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4680\/revisions"}],"predecessor-version":[{"id":5649,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4680\/revisions\/5649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2955"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}