{"id":4681,"date":"2020-09-24T14:13:52","date_gmt":"2020-09-24T14:13:52","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4681"},"modified":"2026-01-20T12:27:44","modified_gmt":"2026-01-20T12:27:44","slug":"ternopolskij-kinoteatr-zlata-otkrylsya-v-obnovlennom-vide-uzhe-s-czifrovym-menyu-ot-innovative-dmc","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/ternopolskij-kinoteatr-zlata-otkrylsya-v-obnovlennom-vide-uzhe-s-czifrovym-menyu-ot-innovative-dmc\/","title":{"rendered":"Ternopil Cinema \u201cZlata\u201d Reopened Refurbished \u2014 Now Featuring a Digital Menu from Innovative DMC"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The restoration of the \u201cPalats Kino\u201d cinema in Ternopil has concluded, bringing not only external changes to the interior and services but also a new name.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ZHRsH9xT_-Y\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Taking advantage of temporary visitor restrictions during quarantine, the old cinema underwent large\u2011scale and welcome renovations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On July 2, 2020, the refurbished cinema reopened under the new name \u201cZlata.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Changes touched all areas of the cinema, namely:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">a new main screen in the auditorium;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">comfortable seating for the most enjoyable film viewing;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">a food\u2011court area fitted with a new digital, bright and dynamic menu where visitors can clearly see the range and choose their favorite treats.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What are the key differences and advantages the updated cinema format gained after implementing the Digital Signage solution?<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/3dGjO54FQx8?list=PLjxChdFJiPFKZ7Pccp9cJ9uQ00_eMxJkO\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/idmc.com.ua\/tsifrovye-ekrany-digital-signage-v-kinoteatrah\"><span style=\"font-weight: 400;\">In one of our previous articles<\/span><\/a><span style=\"font-weight: 400;\"> we described in detail ALL the advantages of implementing and monetizing the iDS Cine solution based on the iDS Cloud platform for centralized content\u2011management projects in cinemas and\/or multiplexes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The primary benefit of installing digital menus in cinemas is appetizing, bright, attractive and sales\u2011driving content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital menus placed in the cinema\u2011bar area improve customer interaction. Advertising screens positively influence customer decision\u2011making directly at the point of contact. Digital menu boards and digital\u2011signage advertising monitors in the cinema bar increase average check values and the bar\u2019s overall profit.<\/span><\/p>\n<h4><strong>As demonstrated by Innovative DMC\u2019s implemented projects \u2014 installing a digital menu in a cinema increases mobility by 10\u201320%<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Do not forget key advertisers who are always happy to increase cinema\u2011bar beverage turnover. In the case of the \u201cZlata\u201d cinema, the relevant partner is Coca\u2011Cola.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is worth noting that our company owns one of the richest libraries of high\u2011quality FHD content for cinema\u2011bar assortments:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">various popcorn variations (classic white, yellow with bacon or cheese, caramel in different colors);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">over 100 clips and backgrounds from global leaders in soft\u2011drink production, Pepsi and Coca\u2011Cola (fountain, can);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">a wide selection of snacks (nachos, chips, sauces and add\u2011ons);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">slushies and other cinema\u2011bar treats.<\/span><\/li>\n<\/ul>\n<h4><strong>FOR THE \u201cZLATA\u201d CINEMA, RIGHTS TO USE THE CONTENT WERE PROVIDED FREE OF CHARGE<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">A key feature was the implementation of the iDS Cine BAR system, which enables convenient and fast updates of content and prices for the cinema\u2011bar assortment.<\/span><br \/>\n<span style=\"font-weight: 400;\">These days prices change quite often, and repeatedly reworking photos or, even more so, video is extremely difficult and costly (both in money and time). Using ready\u2011made HTML templates, price updates take just a few seconds with a couple of key presses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can be anywhere in the world, and updates can be scheduled in advance according to tasks or promotional calendars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How the updated cinema\u2011bar at \u201cZlata\u201d looks now:<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/zgvt10lxIPo\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">We are pleased to be part of changes in the cinema business, especially in such a challenging time for ALL cinemas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In summary, Innovative DMC approaches centralized content\u2011management projects responsibly both for small cinemas and nationwide networks. Our clients\u2019 feedback motivates us to make our work even higher quality and more accessible. As the classic said, \u201cThere are no limits to perfection.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The restoration of the \u201cPalats Kino\u201d cinema in Ternopil has concluded, bringing not only external changes to the interior and services but also a new name. Taking advantage of temporary visitor restrictions during quarantine, the old cinema underwent large\u2011scale and welcome renovations. On July 2, 2020, the refurbished cinema reopened under the new name \u201cZlata.\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4681"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4681\/revisions"}],"predecessor-version":[{"id":5650,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4681\/revisions\/5650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2957"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}