{"id":4683,"date":"2020-10-19T10:24:44","date_gmt":"2020-10-19T10:24:44","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4683"},"modified":"2026-01-15T22:00:41","modified_gmt":"2026-01-15T22:00:41","slug":"opisanie-kejsa-vnedreniya-czifrovogo-menyu-i-reshenij-digital-signage-v-krupnejshej-seti-zapravochnyh-stanczij-preem-v-shveczii","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/opisanie-kejsa-vnedreniya-czifrovogo-menyu-i-reshenij-digital-signage-v-krupnejshej-seti-zapravochnyh-stanczij-preem-v-shveczii\/","title":{"rendered":"Case Study: Implementing a Digital Menu and Digital Signage Solutions in Sweden\u2019s Largest Preem Fuel\u2011Station Network"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3822 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/10\/00000-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" \/><\/p>\n<p>If you own a car, you probably know how effective digital signs and advertising monitors are at fuel stations. Digital Signage and Interactive Technologies elevate the consumer experience of visiting a gas station to a completely different quality level.<\/p>\n<p>LCD or LED digital menus, video walls and digital advertising media are becoming an integral part of the modern gas station or fuel\u2011service complex. Despite the difficult economic situation in the country and being in a state of undeclared war, over the past few years Ukraine\u2019s largest (and other) gas\u2011station networks have shown positive momentum in transitioning from outdated static city\u2011lights to digital menus with unlimited centralized audio\/video content\u2011management capabilities.<\/p>\n<p>However, some Western fuel\u2011station networks strive to use the most advanced technologies available in the Digital Signage market. <a href=\"https:\/\/idmc.com.ua\/vnedrenie-czifrovyh-menyu-i-sistemy-czentralizovannogo-upravleniya-kontentom-v-seti-azs-royal-petrol\">In a previous article we detailed the case of implementing the iDS Cloud centralized content\u2011management system in the Royal Petrol gas\u2011station network in Kazakhstan<\/a>. In this article we present a successful case of implementing a digital menu in Sweden\u2019s largest fuel\u2011station network, Preem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3824 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/10\/76777-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p>The Preem network always seeks to improve business efficiency by using all available methods and technologies. Cost optimization, process automation, improved service quality, high environmental standards and protection \u2014 all these criteria are applied in the updated fuel\u2011station format. Global practice of using Digital Signage solutions in networked Retail and HoReCa confirms high effectiveness and predictable ROI from implementing centralized content\u2011management systems, including in networked fuel\u2011station chains.<\/p>\n<p>Automating the centralized management of audio and video content on digital media (especially in large networks) is a priority for Preem.<\/p>\n<p>\u21161. Timely information updates become an integral part of an effective business. Frequent updates that can be adapted depending on time of day, day of week, weather conditions and even upcoming holidays \u2014 all these and many other tasks are solved by deploying Digital Signage solutions. Independence and speed of content updates, along with flexible scheduling and playlist playback options, lead to the results described above. For the Preem digital\u2011menu and digital\u2011signage implementation project, the network\u2019s management selected Visual Art as the Digital Signage integrator.<\/p>\n<p><em><strong>\u201cOur company is a full\u2011service provider of Digital Signage services and solutions, and a developer of our own hardware\u2011software systems. In addition, we produce content and develop monetization strategies for innovative technologies,\u201d<\/strong><\/em> said Visual Art\u2019s Commercial Director Pontus Meyer in an interview.<\/p>\n<p>The large\u2011scale project to roll out digital menus across Preem was implemented in partnership with Visual Art. The automation project for centralized content management across the network includes modernizing over 100 stations throughout Sweden using advanced solutions. The rollout began with replacing old static city\u2011lights with professional Samsung QMR displays with built\u2011in media players, as well as Visual Art\u2019s VA Player and CMS Signage Player.<\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #\u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435_\u043c\u0435\u043d\u044e \u0432 \u0441\u0435\u0442\u0438 \u0410\u0417\u0421 \u00abPreem\u00bb\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7VjTdOqC6Yo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4><strong>It is worth noting that InnovativeDMC<\/strong><strong>,<\/strong><strong> since 2013 has developed its own hardware\u2011software solutions based on the iDS Cloud platform, which automates ALL centralized management processes for audio, video and interactive content on digital menus, <\/strong><strong>LED<\/strong><strong> and <\/strong><strong>LCD<\/strong><strong> video walls, smartphones and tablets. Using professional <\/strong><strong>LCD<\/strong><strong> panels from <\/strong><strong>Samsung<\/strong><strong>, <\/strong><strong>LG<\/strong><strong>, <\/strong><strong>Philips<\/strong><strong> with built\u2011in media players, project implementation for network fuel stations is one of the key advantages of cooperating with <\/strong><strong>InnovativeDMC<\/strong><strong>.<\/strong><\/h4>\n<p>During the Preem Digital Signage rollout, other solutions were also used, including:<\/p>\n<ul>\n<li>Samsung OMD\u2011D window and entrance displays \u2014 external high\u2011brightness panels to attract customers even in sunny weather;<\/li>\n<li>10\u2011inch TOUCH screens in a \u201cshelf\u2011screen\u201d format (shelftalker) mounted directly on product shelves;<\/li>\n<li>Samsung DB10 displays at the checkout to stimulate point\u2011of\u2011sale purchases.<\/li>\n<\/ul>\n<p>\u201cAdvertising screens and digital menus placed in strategically important spots and areas with a high likelihood of visual engagement while customers are at Preem allow the right content to be shown to the right audience at the right time of day or night,\u201d Meyer said. \u201cVisual Art\u2019s design studio specially developed attractive, sales\u2011driving content that not only captures consumer attention but also prompts impulsive \u2014 unplanned \u2014 purchases.\u201d<\/p>\n<p>According to Meyer, survey results among Preem customers were impressive: with advertising screens, 54% of respondents felt their perceived waiting time was significantly reduced. It is also worth noting that the vast majority of respondents believe food looks considerably more appetizing and appealing on a digital menu than it did when displayed on a static city\u2011light.<\/p>\n<p>Redesigning the digital menu with high\u2011quality dynamic content aims to attract attention, improve the presentation of goods and services, and pre\u2011composed menus will simplify choosing from a wide food assortment,\u201d Meyer said.<\/p>\n<p>The main goal of implementing Digital Signage at Preem was to advance and modernize the technology and make it more forward\u2011looking, so it can influence customers as fuel\u2011station market trends evolve.<\/p>\n<p>\u201cOur goal is to improve customer service quality and make our stations a trendy or at least relevant place for consumer interaction,\u201d said Angelica Fagerholm, Preem\u2019s Store Concept Manager, in an interview. \u201cAt Preem we want to develop SMART solutions and current programs to realize the company\u2019s mid\u2011 and long\u2011term growth potential.\u201d<\/p>\n<p><a href=\"https:\/\/idmc.com.ua\/razrabotka-i-vnedrenie-resheniy-digital-signage-v-seti-azs-glusco\">Summing up the above, it is worth noting that despite the \u201ccosmic gap\u201d in economic, social and financial development between Sweden and Ukraine, Innovative DMC implemented its first project back in May 2017<\/a><\/p>\n<h4><strong>P.S. Soon our company will present another project implementing a Digital Signage solution and centralized digital\u2011menu content\u2011management system based on the iDS Cloud platform in one of Ukraine\u2019s fuel\u2011station networks.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; If you own a car, you probably know how effective digital signs and advertising monitors are at fuel stations. Digital Signage and Interactive Technologies elevate the consumer experience of visiting a gas station to a completely different quality level. LCD or LED digital menus, video walls and digital advertising media are becoming an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4683"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4683\/revisions"}],"predecessor-version":[{"id":5652,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4683\/revisions\/5652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2966"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}