{"id":4684,"date":"2020-10-26T09:51:01","date_gmt":"2020-10-26T09:51:01","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4684"},"modified":"2026-01-15T22:01:57","modified_gmt":"2026-01-15T22:01:57","slug":"sistema-czentralizovannogo-upravleniya-kontentom-czilindricheskih-led-ekranov-v-trcz-karavan-outlet","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/sistema-czentralizovannogo-upravleniya-kontentom-czilindricheskih-led-ekranov-v-trcz-karavan-outlet\/","title":{"rendered":"Centralized Content\u2011Management System for Cylindrical LED Screens at Caravan OUTLET Mall"},"content":{"rendered":"<p>Representatives of the IT and marketing departments of Caravan Mall turned to us with an unusual request \u2014 the mall had recently completed reconstruction and introduced digital innovations to inform and entertain visitors. The new equipment included four cylindrical LED screens installed in the shopping galleries. However, during operation it became clear that the existing content\u2011management system had a number of limitations that prevented the business from using the full potential of Digital Signage solutions, and we were tasked with expanding the screens\u2019 functionality as much as possible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3895 \" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/10\/0-02-0a-f33ab5f9e8625bda6eeb66404e9fb0b3b5775682c47940895b02a7d451f1a3c2_1c6da0da18862c-1024x773.jpg\" alt=\"\" width=\"621\" height=\"469\" \/><\/p>\n<p>The uniqueness \u2014 and at the same time the complexity \u2014 of the request was that the LED screens were already installed. The installation consisted of four cylinders mounted from the ceiling in different parts of the mall. The next surprise was that the signal from one playback device (controller) was being duplicated across two screens, which significantly complicated the content\u2011manager\u2019s task when preparing playlists. The cherry on top was that the LED screens had different resolutions.<\/p>\n<h4><a href=\"https:\/\/www.youtube.com\/watch?v=s0ig3792Quo\" target=\"_blank\" rel=\"noopener\">It is worth noting that Innovative DMC\u2019s project portfolio already includes several similar Digital Signage tasks and projects successfully solved with the hardware\u2011software suite in the CIS. One such project was the Chaplin Mega Alma\u2011Ata implementation<\/a><\/h4>\n<p>After a series of negotiations, analysis and expert assessments of the work complexity, we agreed to take on the task. Suffice it to say, implementing this project was not an easy decision for us, and during execution \u2014 as we uncovered various \u201cpitfalls\u201d \u2014 we even considered terminating the cooperation.<\/p>\n<p>However, using the flexible functionality of the iDS Cloud hardware\u2011software solution, we found a way to solve even such a complex problem.<\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #\u041a\u0410\u0420\u0410\u0412\u0410\u041d #OUTLET #InnivativeDMC\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/klzceE35wTI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4><strong>A key role in the successful delivery of this project was played by the built\u2011in content editor in the iDS Cloud software, which allows creating templates for non\u2011standard LED and LCD resolutions.<\/strong><\/h4>\n<h4><strong>We also solved the task of distributing administration rights among staff from different departments.<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3896 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/10\/tyu-1024x573.jpg\" alt=\"\" width=\"640\" height=\"358\" \/><\/p>\n<p>In a classic scenario any investment presupposes an ROI. The LED\u2011screen implementation project at Caravan OUTLET Mall is no exception. Using iDS Cloud\u2019s flexible capabilities, we solved the task by distributing rights between departments: IT \u2014 responsible for the hardware\u2011software suite operation, and marketing \u2014 responsible for content and its updates to meet advertisers\u2019 requests. And again, it wasn\u2019t that simple. The next requirement was to set up remote media\u2011content management across the four LED screens so the mall could cooperate with external advertising agencies.<\/p>\n<h4><strong>Task feature:<\/strong> it was important to split administrative rights for content\u2011control zones between the mall administration and external agencies. This did not require additional software customization because this functionality is built into Innovative DMC\u2019s iDS Cloud hardware\u2011software suite.<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3897 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/10\/gjih-1024x562.jpg\" alt=\"\" width=\"640\" height=\"351\" \/><\/p>\n<p>Drawing on years of theoretical and practical experience implementing and monetizing Digital Signage &#038; Interactive Technologies solutions, we were able to configure solutions for ALL the project\u2019s non\u2011standard tasks. As you can imagine, there were quite a few of them in this project.<\/p>\n<p>Overall, the project was intriguing, interesting and complex \u2014 and that was its distinguishing feature, which led mall management to turn to our professional team at Innovative DMC.<\/p>\n<p>Following the successful completion of the work \u2014 which, by the way, you can evaluate in person by visiting Caravan OUTLET Mall \u2014 we want to thank the management for their assistance and trust in our team.<\/p>\n<p>We were pleased to share our expertise and propose an optimal solution for such a unique situation.<\/p>\n<h4><b>It was a great honor and responsibility for us to take on such an extraordinary project. The joy and sense of high\u2011quality execution of yet another project motivate us to new achievements.<\/b><\/h4>\n<p>There were numerous \u201cpitfalls\u201d in the form of technical conditions and equipment nuances, but we overcame these barriers as well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3898 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/10\/vnjggh-1024x118.jpg\" alt=\"\" width=\"640\" height=\"74\" \/><\/p>\n<p><strong>Summing up the project, one moral inevitably comes to mind:<\/strong> when choosing and purchasing expensive software, hardware, infrastructure and innovative Digital Signage solutions in general, every detail matters. Many of them you may not even suspect \u2014 yet they can prove \u201cfatal\u201d. What good is an expensive car if it has no engine and you need to drive?<\/p>\n<h4><strong><em>P.S. Lifting the veil a little, we hasten to inform you that in the next article we will tell about our first project implementation experience in the Foggy Albion.<\/em><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Representatives of the IT and marketing departments of Caravan Mall turned to us with an unusual request \u2014 the mall had recently completed reconstruction and introduced digital innovations to inform and entertain visitors. The new equipment included four cylindrical LED screens installed in the shopping galleries. However, during operation it became clear that the existing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4684"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4684\/revisions"}],"predecessor-version":[{"id":5653,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4684\/revisions\/5653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2968"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}