{"id":4685,"date":"2020-11-04T13:18:23","date_gmt":"2020-11-04T13:18:23","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4685"},"modified":"2025-11-06T21:09:22","modified_gmt":"2025-11-06T21:09:22","slug":"novyj-proekt-innovative-dmc-dlya-kafe-tdo-cafe-bistro-v-londone","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/novyj-proekt-innovative-dmc-dlya-kafe-tdo-cafe-bistro-v-londone\/","title":{"rendered":"New Innovative DMC Project for TDO Cafe\u2011Bistro in London"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We are pleased to share the good news about delivering our first Digital Signage project based on the iDS Cloud hardware\u2011software platform and a centralized digital\u2011menu content\u2011management system at the London caf\u00e9 <\/span><b>TDO Cafe\u2011Bistro<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3982 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/11\/arpop-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">An interesting request came from the Foggy Albion \u2014 namely the possibility of implementing the flexible functionality of the iDS Cloud software. Owners and managers (especially in the HoReCa segment) are always looking for effective solutions that optimize costs while increasing profitability. The case of the London caf\u00e9 <\/span><b>TDO Cafe\u2011Bistro<\/b><span style=\"font-weight: 400;\"> perfectly reflects the reality of most requests from non\u2011chain cafes, bars and restaurants. This business format critically needs the ability to easily and simply update content from anywhere in the world without in\u2011house designers or administrators. Besides remote content management, we were asked to implement role\u2011based administration. For the London request two roles were defined: the main administrator and the TDO Cafe\u2011Bistro content manager.<\/span><\/p>\n<p><a href=\"https:\/\/idmc.com.ua\/innovative-dms-eto-kompleks-ekspertnyh-uslug-i-reshenij-digital-signage-ne-tolko-dlya-sovremennyh-kinoteatrov-ili-multipleksov-no-i-dlya-horeca-retail-entertainment\"><span style=\"font-weight: 400;\">Digital Signage market experts say that in terms of return on investment (ROI) and increased profitability for a cinema, caf\u00e9, restaurant or bar, digital signs are the most effective solution.<\/span><\/a><\/p>\n<h4><strong>The basic functionality of iDS Cloud fully supports such role\u2011based management and remote access for both the content manager and the business administrator.<\/strong><\/h4>\n<p><iframe loading=\"lazy\" title=\"#digitalmenuboard #DigitalSignage #TDO_cafe_bistro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NER9Sz8bsFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">We studied the project details, produced our expert assessment and prepared a technical specification for approval with recommendations on content design and remote management. Using HTML templates and the built\u2011in template editor \u2014 which allows creating unlimited templates for screen layouts (dividing the screen into two, three, four parts, and using widgets) \u2014 each task can have its own visualization. This greatly simplifies content updates and adaptation for different tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After clarifying and agreeing all technical points with the Client, <\/span><span style=\"font-weight: 400;\">we began preparing to implement the digital\u2011menu project according to the technical specification.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to implementing the iDS Cloud hardware\u2011software suite, we developed and adapted dynamic digital\u2011menu content for the Client taking into account ALL the wishes of the caf\u00e9 owner, administrator and content manager. The caf\u00e9\u2019s head chef actively participated in the working group and insisted on the highest quality visualization. Obviously, the lion\u2019s share of success for digital\u2011menu deployments in caf\u00e9s and restaurants is content (visual design).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3976 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2020\/11\/0-02-05-69e8b45f91614524e09126ca7383e0bc242567615e39199483e03cd7af5ec5bb_1c6da00b3d7bf7-1024x682.jpg\" alt=\"\" width=\"640\" height=\"426\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to note that this project\u2019s success was directly linked to the Client\u2019s full trust in our expertise and many years of experience in caf\u00e9, bar and restaurant projects. Trust is one of the key factors for quality implementation of such projects.<\/span><\/p>\n<p><a href=\"https:\/\/idmc.com.ua\/kak-uvelichit-prodazhi-restorana-bolee-chem-na-20-digital-signage-v-seti-zavedeniy-baggi-z\"><span style=\"font-weight: 400;\">Speaking of trust, it\u2019s worth recalling our implementation of digital menus in the Baggi\u2019z fast\u2011food restaurant chain. The owner initially struggled to believe in the metrics we forecast using iDS Cloud. However, the result<\/span><\/a><a href=\"https:\/\/idmc.com.ua\/kak-uvelichit-prodazhi-restorana-bolee-chem-na-20-digital-signage-v-seti-zavedeniy-baggi-z\"><span style=\"font-weight: 400;\"> we achieved exceeded all expectations \u2014 sales growth in the venue of over 20%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><strong>Focusing on designing and updating the digital menu definitely attracts new customers, drawing attention from afar with its \u201ctempting offers\u201d.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Even outside the caf\u00e9 a dynamic, bright image on a large monitor with original offers of hot drinks and tempting desserts will be noticed and people simply won\u2019t be able to walk by.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An additional advantage of digital menus is the technical ability to quickly adjust prices, content and the menu panel remotely. The built\u2011in \u201cweather\u201d widget is useful because when weather changes (a frequent occurrence in London) the system can emphasize, for example, hot drinks in cool weather or cold drinks when it\u2019s hot outside. This functionality became especially relevant during the Covid\u201119 pandemic, when many business processes rapidly moved to remote operation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple but very useful feature is tying displays to different time zones \u2014 when switching from summer to winter time the system updates data automatically. Automatic on\/off scheduling for digital menus is another handy detail \u2014 if a venue operates at varying hours on different days, this is extremely convenient for the administrator. All these and many other functions can be flexibly configured according to your requirements or business specifics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The system\u2019s functionality allows making changes to the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=TQsGqOy8Qn4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital menu<\/span><\/a><span style=\"font-weight: 400;\">, and as playback devices you can use either <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=C0wJIF_1_jA\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">professional panels<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=4lN3VAb3C_M\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">regular LCD TVs<\/span><\/a><span style=\"font-weight: 400\">. Want to use <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=wMZfYSPxn5k\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tablets<\/span><\/a><span style=\"font-weight: 400\"> \u2014 no problem. Even <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Mc3CkFYTObs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video walls<\/span><\/a><span style=\"font-weight: 400\"> or <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=BBnd80IbvbI\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">media facades<\/span><\/a><span style=\"font-weight: 400\"> within one venue or across a national network. The only limit to using Digital Signage is your imagination.<\/span><\/p>\n<h4><strong>With Innovative DMC\u2019s digital menu board and system you get a flexible tool to solve diverse tasks, plus generous remote\u2011management functionality for all business processes related to digital menus or advertising monitors in HoReCa, Retail, Entertainment, etc.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Our software is most relevant for networked business owners who need to respond synchronously and promptly to market changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially now, during Covid\u201119, which has reshaped many aspects of life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today the main thing is to react in time to current changes in business processes. For that you need a quality centralized content\u2011management system like iDS Cloud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to adapt your business to the current global situation to remain relevant and keep customers\u2019 interest in your venue at the highest level.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are pleased to share the good news about delivering our first Digital Signage project based on the iDS Cloud hardware\u2011software platform and a centralized digital\u2011menu content\u2011management system at the London caf\u00e9 TDO Cafe\u2011Bistro. An interesting request came from the Foggy Albion \u2014 namely the possibility of implementing the flexible functionality of the iDS Cloud [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4685"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4685\/revisions"}],"predecessor-version":[{"id":4812,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4685\/revisions\/4812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/2973"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}