{"id":4688,"date":"2020-11-24T18:31:22","date_gmt":"2020-11-24T18:31:22","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4688"},"modified":"2026-01-19T11:40:12","modified_gmt":"2026-01-19T11:40:12","slug":"11-unikalnyh-varianta-vnedreniya-czifrovyh-digital-signage-tehnologij-v-sfere-ritejla-i-ne-tolko","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/11-unikalnyh-varianta-vnedreniya-czifrovyh-digital-signage-tehnologij-v-sfere-ritejla-i-ne-tolko\/","title":{"rendered":"11 Unique Ways to Implement DIGITAL SIGNAGE Technologies in Retail and Beyond"},"content":{"rendered":"

\"\"<\/span><\/p>\n

Competition exists in every field and always will.<\/span><\/p>\n

The question is how to maintain balance and a leading position in such a difficult time for the whole world. COVID\u201119, unfortunately, continues to accelerate, bringing serious changes to business models established over decades \u2014 disrupting people\u2019s lives and economies.<\/span><\/p>\n

Let\u2019s talk about how to grow your business and get maximum feedback from customers.<\/strong><\/h5>\n

Where possible, offline businesses are now trying to move online or adopt an omnichannel model, <\/span>which we covered in one of our earlier articles<\/span><\/a>. That means traditional communication methods are becoming outdated and being replaced by innovative, technological Digital Signage solutions \u2014 centralized content\u2011management systems across different playback devices.<\/span><\/p>\n

One of the most effective ways to grow your business is high\u2011quality multifunctional digitalization that will powerfully highlight your niche among competitors. And that\u2019s far from all the advantages of DIGITAL SIGNAGE solutions and centralized systems for managing audio, video and interactive content.<\/strong><\/h4>\n

That\u2019s exactly what we\u2019ll discuss below:<\/span><\/p>\n

We\u2019ve prepared 11 of the most innovative, in\u2011demand and effective examples of non\u2011standard solutions used in retail over the past few years.<\/span><\/p>\n

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  1. \n

    <\/b> QR codes<\/b><\/h4>\n<\/li>\n<\/ol>\n

    In 2016 the Chinese e\u2011commerce giant Alibaba opened its first Hema store in China. The supermarket concept combines offline and online shopping to make the process as convenient as possible for customers. In the store, shoppers can scan QR codes on products to receive additional product information or special discounts.<\/span><\/p>\n

    Payment can also be made through the Hema app, making purchases fast and convenient, and ALL transaction data<\/span><\/p>\n

    is made available to the network, which increases the likelihood of repeat purchases in the short term.<\/span><\/p>\n

    Another impressive element is the digital restaurant at Hema, served by robots.<\/span><\/p>\n

    Customers can use the app to reserve a table and place an order.<\/span><\/p>\n

    Robots completely replace the work of waitstaff.<\/span><\/p>\n

    A rather impressive sight.<\/span><\/p>\n

    Our partners at TDO Cafe\u2011Bistro in London, while NOT yet fully robotizing their processes, have installed a <\/span>Digital Signage solution<\/b><\/a> based on the iDS Cloud hardware\u2011software platform and a centralized content\u2011management system in the HoReCa segment, enabling full remote control of caf\u00e9 business processes.<\/span><\/p>\n

      \n
    1. \n

      <\/b> Autonomous shopping carts \u2014 7Fresh<\/b><\/h4>\n<\/li>\n<\/ol>\n

      In another part of China, Alibaba\u2019s competitor JD.com opened the high\u2011tech supermarket 7Fresh, which debuted in 2018 and includes technology that makes shopping as convenient as possible.<\/span><\/p>\n

      One key feature is the SMART shopping cart that follows customers around the store (instead of being pushed).<\/span><\/p>\n

      This allows customers to keep their hands free to care for children or handle other tasks.<\/span><\/p>\n

      The Ukrainian retail market is also rapidly developing and digitalizing. One of our successful projects was implemented for a chain of children\u2019s toy supermarkets. <\/span>We proposed a conceptual approach to the project \u2014 a centralized content\u2011management format for the Bi \u201cHouse of Toys\u201d network:<\/span><\/a><\/p>\n