{"id":4697,"date":"2021-04-12T10:46:56","date_gmt":"2021-04-12T10:46:56","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4697"},"modified":"2025-11-23T13:33:00","modified_gmt":"2025-11-23T13:33:00","slug":"5-prichin-nachat-ispolzovat-czifrovie-resheniya-digital-signage","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/5-prichin-nachat-ispolzovat-czifrovie-resheniya-digital-signage\/","title":{"rendered":"5 Reasons to Start Using DIGITAL SIGNAGE Solutions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4179 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2021\/04\/izobrazhenie_viber_2021-04-12_13-14-41-1024x588.jpg\" alt=\"\" width=\"640\" height=\"368\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern cities are increasingly beginning to resemble the futuristic worlds from sci\u2011fi films like Blade Runner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s because digital advertising is rapidly gaining popularity, while traditional outdoor advertising is becoming a thing of the past. Digital screens are everywhere now \u2014 in shops, restaurants and hotels, at bus stops, in airports and stadiums, and even on the fa\u00e7ades of business centers and shopping malls.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #Danone #InnovativeDMC\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/H9v47Uxmjd4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Digital technologies have fundamentally changed how we perceive advertising. For many of us, the digital screen on our mobile phone is a daily, essential channel of communication with the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are a society raised on digital screens, and our appetite for them keeps growing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When so much information and so many distractions are publicly available, capturing people\u2019s attention is not easy \u2014 especially in retail and HoReCa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Printed advertising, POS materials and static displays are rapidly losing relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s digital world, the most successful solution for retail is Digital Signage and centralized content\u2011management systems that enable direct interaction with customers. We explored this topic in detail in our blog post: <\/span><a href=\"https:\/\/idmc.com.ua\/czifrovye-vitriny-professionalnyj-magnit-vnimaniya-dlya-vashego-biznesa\"><span style=\"font-weight: 400;\">Digital Window Displays \u2014 a Professional Attention \u201cMagnet\u201d for Your Business<\/span><\/a><\/p>\n<h4><b>Digital signs are a real ace for retail owners and offline businesses.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4178 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2021\/04\/izobrazhenie_viber_2021-04-12_13-23-50-1024x749.jpg\" alt=\"\" width=\"640\" height=\"468\" \/><\/span><\/p>\n<h4><span style=\"font-weight: 400;\">We\u2019ve prepared the TOP 5 key advantages of <\/span><span style=\"font-weight: 400;\">Digital Signage technologies:<\/span><\/h4>\n<ol>\n<li>\n<h4><b>Your customers will love bright, dynamic screens<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A survey of 1,000 shoppers in a supermarket equipped with advertising screens found that 42% of respondents would prefer to shop at a store with video displays and digital menus; 68% said advertising messages on digital signs influenced their purchase decisions; and 77% said Digital Signage helped them learn more about products, which affected their final choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern shoppers are so mobile that they welcome trying new technologies during the buying process. Improving the customer experience with digital signs is a well\u2011established fact across industries.<\/span><\/p>\n<h4><strong>Online delivery of targeted content to consumers via digital playback devices is a key advantage of Innovative DMC\u2019s Digital Signage systems.<\/strong><\/h4>\n<ol start=\"2\">\n<li>\n<h4><b>Digital signs improve communication with your target audience<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Customer attention is more focused on vivid images and dynamic video than on static banners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital signs let you combine text, graphics, sound and video to make your message more persuasive and visually appealing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are versatile: you can inform and drive sales, as well as entertain customers through interactive features. The ability to generate reports on ad impressions and campaign effectiveness is a significant bonus for calculating ROI from Digital Signage deployment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital monitors are especially valuable in areas where queues may form: waiting rooms, checkout zones, lobbies and reception areas. Studies show digital signs can reduce perceived customer waiting time by up to 35%.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h4><b>Cost optimization<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Consider the costs and environmental impact of producing printed advertising: tree harvesting, toxic inks, printing and transport expenses, paying specialists for installation and removal of billboards and structures that often end up in landfills after short use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital signage screens only consume electricity. Updating information has no environmental toll \u2014 it\u2019s done with one click from a mobile device, computer or tablet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a strong argument in favor of digital advertising formats.<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h4><b>Remote content management<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">To stay competitive you must be agile and timely. It\u2019s important to respond quickly to market conditions and changes, and to keep your finger on the pulse regarding new products, promotions and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n<h3><b>Need urgent advertising? Digital signs make it possible to implement any project in the shortest timeframes.<\/b><\/h3>\n<ol start=\"5\">\n<li>\n<h4><b>Excellent information delivery quality 24\/7 and remote control<\/b><span style=\"font-weight: 400;\"> <\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">High\u2011resolution LED and LCD screens or video walls deliver impressive color reproduction and image clarity.<\/span><\/p>\n<p><b>Advertising is no longer just a one\u2011way message. It becomes a bridge to interaction between you and your customers.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our team at <span style=\"font-weight: 400;\">Innovative DMC<\/span> has spent ten years developing, implementing and monetizing Digital Signage solutions (LCD advertising monitors and digital menus, LED advertising screens, electronic price tags, etc.) across Ukraine, the CIS, Europe and the UK. More than 5,000 completed projects across industries have given us deep expertise that we\u2019re always happy to share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">We look forward to your inquiries to discuss future projects in detail!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern cities are increasingly beginning to resemble the futuristic worlds from sci\u2011fi films like Blade Runner. And that\u2019s because digital advertising is rapidly gaining popularity, while traditional outdoor advertising is becoming a thing of the past. Digital screens are everywhere now \u2014 in shops, restaurants and hotels, at bus stops, in airports and stadiums, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4697"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4697\/revisions"}],"predecessor-version":[{"id":5488,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4697\/revisions\/5488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/3026"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}