{"id":4704,"date":"2021-08-08T09:05:04","date_gmt":"2021-08-08T09:05:04","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4704"},"modified":"2025-11-27T11:30:57","modified_gmt":"2025-11-27T11:30:57","slug":"tendenczii-rynka-czifrovyh-vyvesok-i-osobennosti-reshenij-digital-signage","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/tendenczii-rynka-czifrovyh-vyvesok-i-osobennosti-reshenij-digital-signage\/","title":{"rendered":"Trends in the Digital Signage Market and Features of DIGITAL SIGNAGE Solutions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The market for digital signs, advertising LED and LCD monitors, digital menus and innovative solutions in general is rapidly growing, \u201cdisplacing\u201d POS information carriers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\" data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4464 \" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2021\/08\/izobrazhenie_viber_2021-08-06_17-37-11.jpg\" alt=\"\" width=\"485\" height=\"377\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\" data-wp-editing=\"1\">Digital Signage is a modern and flexible technology for managing advertising and informational content\u2014video, images, sliders, HTML layouts, etc.\u2014that can be adapted to any type of business. Speaking of the iDS Cloud hardware\u2011software suite, it is a multifunctional, cross\u2011platform product, flexibly configurable to solve the most complex tasks (especially for large networked businesses). The ability to make edits remotely and manage all processes simply from a mobile device or computer makes it indispensable in the world of digital advertising.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">In 2021 we see new trends emerging in the digital signage industry.<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">It\u2019s becoming clear that advertising will soon be built on digital technologies, driven by high\u2011quality, high\u2011resolution content.<\/span><\/h4>\n<p><a href=\"https:\/\/idmc.com.ua\/5-prichin-nachat-ispolzovat-czifrovie-resheniya-digital-signage\"><span style=\"font-weight: 400;\">In one of our previous articles we discussed the TOP 5 reasons to switch to Digital Signage solutions and centralized content\u2011management systems.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We have prepared the main features and Digital Signage trends\u2014\u201cfeatures\u201d you\u2019ll find interesting.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400;\">Touch\u2011screen digital signs<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Today most of humanity actively uses smartphones and various gadgets, as technological innovations have become an integral part of our lives. Any information is available in a few clicks or taps. Touch\u2011screen solutions\u2014let\u2019s start with that;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where we use touch screens: withdrawing cash at ATMs, buying plane, train or bus tickets, ordering from virtual menus, taking a queue number at service centers, paying for services via virtual terminals, etc. Modern digital signs have extended functions enabled by touch &#038; multi\u2011touch screen technology. Such technologies help interact, engage and multiply communication effectiveness.<\/span><\/p>\n<h4><strong>Touch\u2011screen technology has completely changed the perception and interaction scenarios with content<\/strong><\/h4>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400;\">Cloud\u2011based digital advertising<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most companies now invest in cloud services rather than local, expensive server solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital advertising creates solutions without investments in additional services: design development, editing, montage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cloud Digital Signage software is hosted on a cloud server, which allows remote access to fix issues, make corrections and work with the system 24\/7 in real time.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4466 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2021\/08\/izobrazhenie_viber_2021-08-06_17-34-50-1024x599.jpg\" alt=\"\" width=\"640\" height=\"374\" \/><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400;\">Live content streaming<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to improve customer service quality with engaging videos while customers wait for orders or service, or if you want to advertise new products\/services, live streaming can be the best solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital displays synchronize with databases and promptly update data, broadcasting the most relevant content.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400;\">Personalized content creation<\/span><\/h4>\n<\/li>\n<\/ul>\n<h4><b>Content is the \u201cpulse\u201d of any advertising. The success of an ad campaign depends on its quality. Installing digital signs provides the basic platform on which content will be broadcast\u2014and it should work for you.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Most industries, from retail to finance and healthcare, use modern innovative software to implement centralized digital\u2011signage management projects. These systems can be integrated with third\u2011party services and use face recognition to identify users. That means targeted advertising will effectively reach its intended audience.<\/span><\/p>\n<h4><b>The Digital Signage solutions industry is rapidly developing, and Innovative DMC has been keeping pace with changes and innovations for nearly ten years.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A decade of experience in developing, implementing and monetizing Digital Signage solutions (LCD advertising monitors and digital menus, LED advertising screens, electronic price tags and other digital applications) across Ukraine, the CIS, Europe and the UK has given our team a solid professional foundation and a clear focus on key development aspects that yield positive results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are always open to new bright projects and the realization of your creative ideas!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The market for digital signs, advertising LED and LCD monitors, digital menus and innovative solutions in general is rapidly growing, \u201cdisplacing\u201d POS information carriers. Digital Signage is a modern and flexible technology for managing advertising and informational content\u2014video, images, sliders, HTML layouts, etc.\u2014that can be adapted to any type of business. Speaking of the iDS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4704"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4704\/revisions"}],"predecessor-version":[{"id":5548,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4704\/revisions\/5548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/3055"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}