{"id":4706,"date":"2021-09-13T15:38:48","date_gmt":"2021-09-13T15:38:48","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4706"},"modified":"2025-11-06T21:04:49","modified_gmt":"2025-11-06T21:04:49","slug":"proekt-vnedreniya-czifrovogo-menyu-i-sistemy-distanczionnogo-upravleniya-kontentom-digital-signage-v-piczczerii-stop-pizza-trcz-lavina-mall-g-kiev","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/proekt-vnedreniya-czifrovogo-menyu-i-sistemy-distanczionnogo-upravleniya-kontentom-digital-signage-v-piczczerii-stop-pizza-trcz-lavina-mall-g-kiev\/","title":{"rendered":"Project for Implementing a Digital Menu and Remote Content Management Digital Signage System at \u201cSTOP PIZZA\u201d Pizzeria, Lavina Mall, Kyiv"},"content":{"rendered":"

We\u2019d like to tell you about another successfully completed Innovative DMC project.<\/span><\/p>\n

Every successful entrepreneur \u2014 and in this case a restaurateur \u2014 seeks to minimize costs, automate processes and at the same time increase the profitability of their business. The \u201cSTOP PIZZA\u201d project embodies all these criteria.<\/span><\/p>\n

    \n
  1. Reducing costs by replacing the \u201cmorally outdated\u201d illuminated menu and citylight format with a dynamic digital menu in the pizzeria. The rationale for this decision is that a bright, dynamic digital menu attracts consumer attention at least three times more effectively. Given that \u201cSTOP PIZZA\u201d is located in a high\u2011traffic area right at the entrance\/exit of the Auchan hypermarket, the strategy is based on fast service of a large number of customers (continuous pizza production on a “conveyor belt”).<\/span><\/li>\n
  2. Automate the process of centralized content updates depending on the time of day, day of the week or special offers that STOP PIZZA regularly provides to its customers.<\/span><\/li>\n
  3. Increase profitability through the use of the latest pizza oven \u2014 the Moretti Forni T75E. The performance of this oven is impressive.<\/span><\/li>\n<\/ol>\n

    So, at the beginning of summer, the first STOP PIZZA pizzeria opened in Kyiv inside Lavina Mall \u2014 more precisely in the zone where the Auchan hypermarket is located. The name speaks for itself: it\u2019s hard to walk past the tempting aromas and the \u201cdelicious\u201d bright, attractive monitors displaying alluring pizza.<\/span><\/p>\n

    It all started when, on the recommendation of a fellow restaurateur, the owner contacted us. He clearly understood the task and sought the right Digital Signage hardware\u2011software solution. The request was short and clear: \u201cYou are the experts, and I fully trust your many years of experience. Please implement the project turnkey and provide subsequent remote administration of content updates for the digital menu in the new venue.\u201d<\/span><\/p>\n

    The owner\u2019s confidence in choosing the right contractor was reinforced by the fact that Innovative DMC has implemented a number of projects for the Pizza Celentano chain since 2012. Pizza Celentano was once the most successful and largest fast\u2011food restaurant chain in Ukraine.<\/span><\/a><\/p>\n

    We were happy to begin preparing technical equipment, creating media content and launching the project.<\/span><\/p>\n

    We installed digital LCD monitors to display the menu assortment and showcase appetizing pizza. Promotional offers are also continuously broadcast on the monitors, which always work well to increase the average check and the pizzeria\u2019s overall profitability.<\/span><\/p>\n

    High\u2011quality content is the driving force behind the popularization of digital\u2011menu implementations in the HoReCa segment (and beyond) worldwide. Day by day more cafes, restaurants, bars, pizzerias, patisseries and food courts are switching to digital menus \u2014 especially in the large network segment where timely updates of information\/prices are a critical business element.<\/span><\/p>\n

    Digital Signage solutions are evolving rapidly, becoming an integral part of successful business.<\/strong><\/h4>\n

    From the very first days of the pizzeria\u2019s operation, using Digital Signage technology within the store has \u201ccaptured\u201d the attention of visitors and passersby to the dynamic digital menu. There has been an increase in the average check, a growth in the number of transactions, a steady rise in newly engaged customers, tracked repeat visits\/orders, and improved restaurant profitability.<\/span><\/p>\n

    P.S. We are looking forward to the opening of the new venue.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    We\u2019d like to tell you about another successfully completed Innovative DMC project. Every successful entrepreneur \u2014 and in this case a restaurateur \u2014 seeks to minimize costs, automate processes and at the same time increase the profitability of their business. The \u201cSTOP PIZZA\u201d project embodies all these criteria. Reducing costs by replacing the \u201cmorally outdated\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":3058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4706"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4706\/revisions"}],"predecessor-version":[{"id":4784,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4706\/revisions\/4784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/3058"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}