{"id":4710,"date":"2021-12-30T10:04:50","date_gmt":"2021-12-30T10:04:50","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4710"},"modified":"2025-11-26T13:18:08","modified_gmt":"2025-11-26T13:18:08","slug":"feericheskij-proekt-vnedreniya-digital-signage-v-seti-magazinov-feeriya","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/feericheskij-proekt-vnedreniya-digital-signage-v-seti-magazinov-feeriya\/","title":{"rendered":"Spectacular Digital Signage rollout project for the \u201cFeeriya\u201d retail chain"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">On the eve of the New Year holidays we\u2019re all in a \u201cmagical mood.\u201d We decorate our homes and offices with bright ornaments, creating the most festive atmosphere possible. But what do Digital Signage, digital menus or a centralized content\u2011management system have to do with this? The answer is simple.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #Fireworks by #InnovativeDMC\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HZoYj2DH4-s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Over the past ten to fifteen years pyrotechnics have become more accessible. Amateur and professional fireworks, as well as pyrotechnic shows, are now an integral part of every celebration: birthdays, weddings, New Year, corporate events and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A bit of history about the dawn of fireworks. The \u201crecipe\u201d for spectacular lights was brought to Europe by the Italian traveler Marco Polo as early as the 13th century. Credit must be given to the inventor of such bright displays. At that time fireworks and salutes were a luxury, but everything in life changes quickly and becomes \u201cdigitalized.\u201d We continue with digital advertising signs, advertising monitors and centralized audio\/video content\u2011management systems (including content creation).<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #Fireworks by #InnovativeDMC\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/o6sL_kCQZk4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">At the end of summer we received a very unconventional and at the same time interesting request from the owner of the Feeriya fireworks retail chain. The owner\u2019s comment at our first working meeting: \u201cOur project must be explosive, bright and attractive in both the literal and figurative sense. Everything must have a WOW effect!\u201d After a series of meetings and discussions about the upcoming project, we began implementation taking all the client\u2019s wishes into account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The project was divided into several stages:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Selection and ordering of the optimal model of advertising screens. Since a limited budget was an important constraint for implementing digital menus across the Feeriya retail chain, we decided to implement the project using commercial LG 43UT640S TVs. Operating mode 16\/7, monitor brightness 300 nits, screen resolution 3840\u00d72160 px, acceptable bezel thickness 13 mm, and a 24\u2011month warranty. Together these arguments were enough to approve this model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. The ability to combine content to create a WOW effect using our company\u2019s Digital Signage hardware\u2011software solution. For nearly ten years this feature, among many others, has allowed us to maintain a leading position in implementing projects and deploying digital signs across various business segments \u2014 from networked HoReCa cafes and restaurants to major retail chains and advertising agencies.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#InnovativeDMC: #DigitalMenuBoard #Subway with #Pepsi\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YZu72hnYWos?list=PLjxChdFJiPFIFhvi14-Ne392OP59rYab6\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">3. One of the most important components of such projects is content. The bulk of the project implementation time was spent developing content: selecting effects, adapting corporate style and fonts, and creating animations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Installation was carried out in Kyiv and Odesa by specialists from <\/span><a href=\"https:\/\/idmc.com.ua\/wp-content\/uploads\/2019\/05\/iDS_opisanie_sistemy_V2.pdf\"><span style=\"font-weight: 400;\">Innovative DMC<\/span><\/a><span style=\"font-weight: 400;\">, and in Dnipro with the involvement of a local integrator. Selection and installation of mounting elements, monitors, structured cabling and commissioning were completed in the shortest possible time and at the highest level.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#fireworks #digitalsignage #innovativedmc\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KMmklZONHLk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">In implementing the project we followed the Client\u2019s vision and wishes exclusively, as we wanted to convey the brightest emotions created by fireworks, their assortment and the mix of display variations for each unique celebration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We proposed a concept for a \u201ccorner\u201d installation 3\u00d71 + 3\u00d71 with a resolution of 11520\u00d71080 px in Kyiv, which presents the company\u2019s product and service assortment as vividly and dynamically as possible, creating a sense of real experience. We decided to connect the highly flexible, multifunctional and easy\u2011to\u2011administer DSGO.pro management system.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #DSGO #InnovativeDMC #Retail #DigitalMenuBoard\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KuzduJ4AGEA?start=62&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">To date we have equipped three stores with digital monitors; each store was fitted with six LCD advertising screens, creating a spectacular atmosphere for customers and staff alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recently prepared and launched festive New Year content, which you can see during a personal visit to the store.<\/span><\/p>\n<h4><strong>Admit it \u2014 fireworks are always a perfect solution for creating unforgettable emotions!<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Feeriya is a versatile company; their services and products include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A wide range of pyrotechnic products;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Various festive installations with musical accompaniment;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Accessories for creating a festive atmosphere;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Souvenir products;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Inflatable balloon compositions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We are sincerely glad to have met Feeriya \u2014 our collaboration has just begun and will continue in the near future. We wish the company spectacular expansion of their network and look forward to new bright meetings.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the eve of the New Year holidays we\u2019re all in a \u201cmagical mood.\u201d We decorate our homes and offices with bright ornaments, creating the most festive atmosphere possible. But what do Digital Signage, digital menus or a centralized content\u2011management system have to do with this? The answer is simple. Over the past ten to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4710"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4710\/revisions"}],"predecessor-version":[{"id":5519,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4710\/revisions\/5519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/3070"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}