{"id":4717,"date":"2022-05-25T09:38:02","date_gmt":"2022-05-25T09:38:02","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4717"},"modified":"2026-01-20T12:25:32","modified_gmt":"2026-01-20T12:25:32","slug":"kak-ekrany-na-kasse-pomogayut-uvelichit-prodazhi-v-supermarkete-apteke-ili-azs","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/kak-ekrany-na-kasse-pomogayut-uvelichit-prodazhi-v-supermarkete-apteke-ili-azs\/","title":{"rendered":"How checkout screens help increase sales in a supermarket, pharmacy or gas station"},"content":{"rendered":"

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Every business strives to capture and retain its market share using various strategies and technologies. In recent years classic POS or printed media have been losing relevance, while companies actively adopt and transition to Digital Signage solutions.<\/span><\/p>\n

Digital technologies are replacing posters and banners in the form of: digital menus in restaurants and fast\u2011food outlets, LCD advertising\u2011information monitors in stores and shopping centers, video walls in metro stations, airports or railway stations, digital signs in banks, hospitals and educational institutions, and electronic price tags in Retail and HoReCa. The list goes on, but representatives of all these sectors aim to optimize costs and increase business profitability.<\/span><\/p>\n

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Our practice at Innovative DMC, in both network and individual projects, shows that marketing and\/or strategic development departments often initiate centralized audio, video and interactive content\u2011management system projects using <\/span>DSGO.pro<\/span><\/a>. Typically these departments are the innovators who, relying on retail research, demonstrate sales uplifts of 10\u201320% in BEFORE and AFTER comparisons following Digital Signage implementation.<\/span><\/p>\n

The value of the DSGO.pro software\u2011hardware solution lies in its functionality: flexible configuration of content\u2011publication scenarios, integration with third\u2011party databases, inventory management (availability notification) and maintaining up\u2011to\u2011date stock information. This is just the “tip of the iceberg” in the list of benefits when implementing Digital Signage in networked Retail.<\/span><\/p>\n

Recently, installations using checkout\u2011area monitors have grown rapidly across networked Retail, HoReCa and gas stations.<\/span><\/p>\n

We previously covered the broad possibilities for applying and monetizing Digital Signage solutions in gas station networks in an earlier article.<\/span><\/a> <\/span><\/p>\n

Digital screens installed at checkout play a significant role in overall revenue generation. Brands that advertise their products on these screens \u2014 which are displayed directly in front of potential buyers \u2014 pay you a percentage of sales for specific SKUs.<\/span><\/p>\n

This mutually beneficial cooperation is implemented via compact LCD displays mounted at the checkout and a centralized audio, video and interactive content\u2011management system whose functionality includes remote content control.<\/span><\/p>\n

Attention\u2011grabbing content shown to customers waiting in line can be edited and updated remotely in a few clicks from a mobile device, PC or tablet. This capability lets you stay in front of your customers\u2019 minds, remain flexible and relevant at any time. Agree \u2014 it\u2019s not only convenient but profitable.<\/span><\/p>\n

Obviously, using checkout monitors in a supermarket is just one tool for increasing profitability, while advertising screens throughout the sales area \u201cfollow\u201d the customer from entry to exit.<\/span><\/p>\n

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A comprehensive approach produces successful results, since you should not expect that customers will leave the checkout after seeing an ad and immediately go searching for the product.<\/span><\/p>\n

The goal is to make customers think about these products during their future visits, which typically occur 3\u20136 times a month.<\/span><\/p>\n

Most consumer\u2011goods brands spend large sums on traditional promotion channels (TV, radio, etc.), where the buyer is far from the point of sale or decision. Checkout digital monitors, meanwhile, are an excellent tool for communicating with and influencing potential buyers at the point of purchase.<\/span><\/p>\n

It\u2019s important to note another useful function for retailers: inventory management. How can this be implemented through Digital Signage?<\/strong><\/h4>\n

The answer is simple. Retailers use our web platform to manage which products are featured at the checkout. When they make changes, our system notifies senior store managers, who monitor stock levels. The system also automatically keeps inventory records, helping stores maintain up\u2011to\u2011date product availability.<\/span><\/p>\n

Our successful project portfolio includes many well\u2011known brands across Ukraine and Europe.<\/span><\/p>\n

For example, one of our recent projects in Ukraine is:<\/span> Implementation of Digital Signage solutions in the LotOK retail chain<\/span><\/a><\/p>\n

Our team has extensive practical and theoretical experience implementing projects of any complexity.<\/span><\/p>\n

We provide online consultations for existing and potential clients, answering all questions related to implementing and monetizing Digital Signage solutions.<\/span><\/p>\n

Our company PROVIDES the necessary software and hardware FREE OF CHARGE for full testing for a period of 14 to 60 days.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Every business strives to capture and retain its market share using various strategies and technologies. In recent years classic POS or printed media have been losing relevance, while companies actively adopt and transition to Digital Signage solutions. Digital technologies are replacing posters and banners in the form of: digital menus in restaurants and fast\u2011food outlets, […]<\/p>\n","protected":false},"author":1,"featured_media":3091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4717"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4717\/revisions"}],"predecessor-version":[{"id":5836,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4717\/revisions\/5836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/3091"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}