{"id":4721,"date":"2022-09-23T13:26:18","date_gmt":"2022-09-23T13:26:18","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4721"},"modified":"2025-12-02T19:02:55","modified_gmt":"2025-12-02T19:02:55","slug":"varianty-vnedreniya-czifrovyh-vyvesok-digital-signage-v-spa-salonah","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/varianty-vnedreniya-czifrovyh-vyvesok-digital-signage-v-spa-salonah\/","title":{"rendered":"Options for implementing Digital Signage displays in spa salons"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4710 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2022\/09\/photo_2022-09-23-15.09.46-1024x634.jpeg\" alt=\"\" width=\"640\" height=\"396\" \/><\/p>\n<p><a href=\"https:\/\/idmc.com.ua\/czifrovye-resheniya-digital-signage-vs-pechatnaya-poligrafiya-v-spa-salonah-ili-salonah-krasoty\"><span style=\"font-weight: 400;\">As promised in the previous article, we continue to share the advantages and options for implementing <\/span><b>digital signage or advertising screens in SPA and cosmetology salons.<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The primary goal of implementing Digital Signage solutions in the beauty sector is to improve customer service quality and ensure maximum comfort for guests in the spa. Dynamic, vivid digital signs are far more effective at showcasing the strengths of your beauty salon, strengthening the connection with customers and boosting brand loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people visit spas, they do so to relax, improve their health and recharge with positive energy. Digital signage facilitates this by enhancing customer interaction, addressing and easing key customer needs, and thereby delivering a positive consumer experience.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage case in #SPA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r456doIdTL8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4><strong>Here are several examples of using Digital Signage solutions in a spa center:<\/strong><\/h4>\n<h5><b style=\"font-size: 16px;\">1. Installing an LED advertising\u2011information screen<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Static posters or signs remain among the most commonly used solutions in many spas. Technology has advanced significantly and now offers a range of flexible options for online content updates that are not only far more effective but also allow you to optimize business processes to the max.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital menus or advertising monitors are taking on new importance and are actively used across business sectors \u2014 in restaurants, bars, cinemas, stores (especially chains), auto workshops, gas stations and, of course, spas. They broadcast important information about spa services to both regular and potential clients. Acting as an \u201cattention magnet,\u201d they provide all necessary information in an accessible and comprehensible format.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4712 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2022\/09\/photo_2022-09-23-15.09.48-1024x448.jpeg\" alt=\"\" width=\"640\" height=\"280\" \/><\/p>\n<h4>Installing digital menu panels will guarantee a WOW effect. This is the key factor that helps you make a positive impression on customers from the moment they step in, even before they use your services.<\/h4>\n<p><span style=\"font-weight: 400;\">Unlike static information on posters or POS materials, dynamic content multiplies the impact of what is seen and typically prompts potential clients to make impulsive decisions to use services immediately. This is the easiest way to increase your business profitability by broadcasting immersive content that advantageously presents your spa services rather than merely printing them on paper.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital signs help customers make both impulsive and considered decisions before requesting specific services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, Digital Signage solutions from <\/span><a href=\"https:\/\/idmc.com.ua\/\"><span style=\"font-weight: 400;\">Innovative DMC<\/span><\/a><span style=\"font-weight: 400;\"> are affordable for any business segment and are not much more expensive than producing static constructions, since content on TVs can be updated in real time on a single screen or on hundreds across a national network. Using Digital Signage is also a sign of corporate social responsibility: when an advertising campaign ends or pricing\/services change, ALL printed materials require disposal. Consider this global issue as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to modernize and digitalize a spa, beauty salon or barbershop \u2014 now is the best time to switch to Digital Signage solutions.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4720 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2022\/09\/photo_2022-09-23-16.21.24-1024x641.jpeg\" alt=\"\" width=\"640\" height=\"401\" \/><\/b><\/p>\n<h4><b><b><b><b><b><b>2. Outdoor and indoor window display advertising signs<\/b><\/b><\/b><\/b><\/b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">There is no better way to get potential customers to notice your salon than bright, dynamic content shown on a window display. Positioned outside your salon or in a storefront window facing a busy pedestrian street, you can be confident dynamic advertising content will attract far more attention and interest than a static poster\/banner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing specialists estimate that the average person sees between 4,000 and 10,000 advertisements daily \u2014 only the brightest stick in memory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The impact of digital signs, advertising monitors and Digital Signage on outdoor advertising has pushed the technology into the TOP choice for major outdoor advertising players worldwide. Now small businesses like your spa can leverage these advantages on a smaller scale and gain similar recognition and engagement with outdoor digital signage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4716 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2022\/09\/photo_2022-09-23-15.09.49-1024x744.jpeg\" alt=\"\" width=\"640\" height=\"465\" \/><br \/>\n<\/span><\/p>\n<h4><b>3. Advertising\u2011information panels inside the spa<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your spa\u2019s advertising doesn\u2019t stop at the entrance. Advertising screens or panels inside the venue are no less effective than outdoor ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Screens inside the spa that broadcast promotions and special offers help increase sales through visually engaging content. Customer engagement rises. This not only gives your spa a modern look but also improves the consumer environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few years ago spas relied solely on static signs to advertise services, supported by staff recommendations, leaflets and brochures. That approach made sense then, but its effectiveness was questionable. Global practice shows that implementing Digital Signage in spas is the most effective way to increase service sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proper use of digital signs that advertise the full range of services helps significantly reduce customers\u2019 perceived waiting time. The worst consumer experience often comes from waiting \u2014 whether at a store checkout, gas station, doctor\u2019s office, car service or post office. Advertising screens help reduce customer dissatisfaction by broadcasting interesting (entertaining) content on TVs installed in the spa, which smooths over the frustration of waiting.<\/span><\/p>\n<h4>Using digital advertising screens and signs in waiting areas is not only a practical solution to combat negative emotions but also helps focus clients\u2019 attention on useful information. It distracts them from the wait time, making it feel shorter than it really is.<\/h4>\n<h4><strong>4. <\/strong><strong>Interactive self\u2011service screens<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Self\u2011service features gained popularity during the pandemic when contactless transactions were recommended. These contactless self\u2011service transactions were designed to ensure customer safety by limiting contact between clients and staff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interactive client engagement through self\u2011service terminals (especially in networked retail) is gaining momentum and becoming popular in many spas. Since self\u2011service terminals can reduce payroll costs, this is an additional incentive to consider these technologies in Ukraine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Digital Signage solutions you can flexibly configure any interaction scenarios for a self\u2011service (touch) terminal. Create a convenient, intuitive interface and set up different interaction flows. An interactive terminal can display available services and prices and can also serve as a payment terminal. With the multifunctional software\u2011hardware platform <\/span><a href=\"https:\/\/dsgo.pro\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DSGO.pro<\/span><\/a><span style=\"font-weight: 400;\"> you can easily manage all content\u2011playback processes remotely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4718 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2022\/09\/photo_2022-09-23-15.09.50-1024x400.jpeg\" alt=\"\" width=\"640\" height=\"250\" \/><br \/>\n<\/span><\/p>\n<h5><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h4><b>5. <\/b><b>Audio advertising\u2011information communication format with the spa\u2019s target audience<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Audio content is an undervalued but integral part of a successful spa \u2014 and it can also be monetized. Striving to offer maximum comfort, spa owners often focus on services and products while paying little attention to the small details that are part of Digital Signage functionality. Using Innovative DMC\u2019s software\u2011hardware solutions, you can cover 100% of tasks and fully monetize ALL currently available advanced Digital Signage features.<\/span><\/p>\n<h4><strong>Submit a request on our website or call us now to learn all the details about installing a Digital Signage system in your spa.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As promised in the previous article, we continue to share the advantages and options for implementing digital signage or advertising screens in SPA and cosmetology salons. The primary goal of implementing Digital Signage solutions in the beauty sector is to improve customer service quality and ensure maximum comfort for guests in the spa. Dynamic, vivid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4721"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4721\/revisions"}],"predecessor-version":[{"id":5599,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4721\/revisions\/5599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/3112"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}