{"id":4732,"date":"2023-03-15T08:40:13","date_gmt":"2023-03-15T08:40:13","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4732"},"modified":"2025-11-27T11:35:32","modified_gmt":"2025-11-27T11:35:32","slug":"tandem-digital-signage-i-franchajzingovogo-biznesa","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/tandem-digital-signage-i-franchajzingovogo-biznesa\/","title":{"rendered":"The Tandem of Digital Signage and the Franchise Business"},"content":{"rendered":"

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Over the past ten to fifteen years, experts implementing Digital Signage solutions across various industries have noted significant growth in projects using innovative technologies \u2014 particularly within the franchising segment. Several factors contribute to this. First, we live in times of turbulent change and global digitalization. Second, the impact of the pandemic (the consequences of COVID\u201119) has forced all business sectors to adapt and adopt solutions that automate processes, cut costs and find every possible way to increase profitability. Therefore, when discussing the transformation of franchised businesses, we would like to focus first and foremost on Digital Signage technology.<\/span><\/p>\n

A flexible, multifunctional and innovative solution for automating the management of audio, video and interactive content for info\u2011kiosks, even smartphones and tablets. Note that the DSGO.pro hardware\u2011software products from Innovative DMC were initially developed based on requests from our partners and are designed to solve a range of tasks both at a single site and across national\u2011level networks.<\/span><\/p>\n

The primary goal of implementing Digital Signage in the franchising business is to attract new customers and influence consumers using dynamic content.<\/span><\/h4>\n

Informative and relevant for franchised businesses is the implementation of a major Digital Signage DSGO.pro rollout in one of Ukraine\u2019s largest retail and fast\u2011food networks \u2014 MHP<\/b><\/a><\/p>\n

In the era of global digitalization, if you are not using digital displays or advertising monitors in your business, it\u2019s increasingly difficult to catch your customer\u2019s attention and remain competitive.<\/span><\/p>\n

We previously wrote about the role of Digital Signage in the service sector.<\/span><\/a><\/p>\n

Bright and attractive LCD or LED screens, dynamic content and especially digital menus (in the QSR segment) will help you stand out compared to static posters and classic signage. The capabilities of digital displays far exceed those of traditional static signs, especially for businesses with multiple locations.<\/span><\/p>\n

Let\u2019s examine why Digital Signage is such a winning option for franchises.<\/b><\/h4>\n

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