{"id":4734,"date":"2023-04-05T09:46:07","date_gmt":"2023-04-05T09:46:07","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4734"},"modified":"2025-12-02T17:44:37","modified_gmt":"2025-12-02T17:44:37","slug":"korporativnoe-tv-na-baze-reshenij-digital-signage-dsgo-pro","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/korporativnoe-tv-na-baze-reshenij-digital-signage-dsgo-pro\/","title":{"rendered":"Corporate TV based on Digital Signage DSGO.pro solutions"},"content":{"rendered":"

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How often do you evaluate the internal communication tools you use to interact with your company\u2019s employees?<\/span><\/p>\n

If you still rely on traditional internal communication channels \u2014 notebooks, posters, brochures, etc. \u2014 consider how effective those tools are in the 21st century. The Digital era has arrived, which means traditional communication channels have become outdated and inefficient. It\u2019s time to update them and use modern professional tools such as digital displays and Digital Signage solutions.<\/span><\/p>\n

What are digital displays or Digital Signage Software & Digital Signage Hardware?<\/b><\/h4>\n

Digital displays involve using LCD or LED screens in the workplace to deliver various information to employees \u2014 within a single department or branch, as well as across large, distributed holdings. Whether it\u2019s an office, a retail chain, a factory, a production site or a warehouse \u2014 wherever you have screens, you can send important information, reminders, updates and much more. Implementing corporate television using Digital Signage solutions allows companies not only to improve internal communication quality but also to increase workforce productivity.<\/span><\/p>\n

This dynamic and simple format for engaging with the team makes it easy to capture employees\u2019 and visitors\u2019 attention for extended periods while remaining unobtrusive.<\/span><\/p>\n

Of course, Digital Signage should not be the only communication method within an organization, but it provides an effective and universal channel to reach employees. When implemented correctly, corporate digital displays integrate easily into existing communication systems and do not demand much time from content creators.<\/span><\/p>\n

We have compiled the main features and benefits of digital displays for internal communications:<\/strong><\/h4>\n

– Ease of use and cost\u2011effective implementation.<\/span><\/p>\n

<\/span>To implement digital displays you need three key components:<\/span><\/p>\n

    \n
  1. An LCD or LED panel to serve as the display surface for static or dynamic information;<\/span><\/li>\n
  2. Hardware \u2014 a media player<\/span><\/a>;<\/span><\/li>\n
  3. Software \u2014 a content\u2011management system (CMS) such as DSGO.pro<\/span><\/a>.<\/span><\/li>\n<\/ol>\n

    Business case: corporate television deployed by Ukraine\u2019s leading logistics provider \u201cNova Poshta\u201d<\/b><\/h4>\n

    “Nova Poshta” has been operating in the express\u2011delivery market since 2001. A recognized market leader that ensures convenient delivery for every customer \u2014 to a branch, parcel locker or directly to an address. The company enables thousands of entrepreneurs to create and grow businesses not only in Ukraine but abroad as well.<\/span><\/p>\n

    Innovations are naturally driven by market leaders \u2014 how could it be otherwise? In our view, the most striking case is the rollout of corporate television across seventy branches. The project aimed to deploy an advertising\u2011information system with centralized administration, monitoring and the ability to individualize schedules and content for each branch.<\/span><\/p>\n

    The implementation of Digital Signage solutions in Nova Poshta branches resulted in corporate television and provided management with a modern, flexible tool for engaging visitors. Although the system was initially planned as an image\u2011and\u2011information channel, advertiser interest has been so high that today 90% of the content is advertising. Investments paid back within six months.<\/span> For the sake of accuracy, it should be noted that the Nova Poshta corporate television project is NOT a project of our company; the ROI figures cited were taken from open sources.<\/span><\/i><\/p>\n

    Our team has over ten years of experience implementing end\u2011to\u2011end Digital Signage hardware\u2011software solutions in sectors such as Retail<\/a>, HoReCa<\/a>, Entertainment<\/a>, Pharmacy<\/a>, Healthcare<\/a> and more.<\/span><\/p>\n

    During design and planning stages for Digital Signage projects, our specialists provide professional consultations to avoid mistakes and optimize budgets. We select the most suitable equipment for the project, choose monitor or digital\u2011menu mounts, perform cabling and commissioning works, and, if necessary, provide comprehensive technical support and post\u2011project maintenance. A full suite of professional services and solutions from Innovative DMC.<\/span><\/p>\n

    \"\"<\/span><\/p>\n

    From day one our company has offered a FREE \u201cpilot project\u201d service. This means that for testing and verifying reliability or functional suitability we PROVIDE the necessary Digital Signage software and hardware COMPLETELY FREE so you can be 100% confident in your choice of a centralized audio, video and interactive content\u2011management system.<\/i><\/strong><\/h4>\n

    Optimization<\/b><\/h4>\n

    Implementing DSGO.pro solves many tasks related to remote content management on TV screens, video walls or any other digital playback devices. Deploying corporate television based on Digital Signage allows you to show content to employees who may be remote from the main office or working in a different department\/branch.<\/span><\/p>\n

    For example, their workplace might be a warehouse, packaging, logistics, etc. You will be able to stay connected with them through digital content synchronization.<\/span><\/p>\n

    Efficiency<\/b><\/h4>\n

    One screen broadcasts information to a large audience simultaneously, with content repeatedly played so messages are hard to miss. To increase effectiveness, use DSGO\u2019s “template editor” to split the screen into multiple zones and publish tailored content for each area.<\/span><\/p>\n