{"id":4735,"date":"2023-04-19T08:00:53","date_gmt":"2023-04-19T08:00:53","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4735"},"modified":"2025-11-26T13:12:41","modified_gmt":"2025-11-26T13:12:41","slug":"proekt-vnedreniya-reshenij-digital-signage-v-seti-azs-prime-group","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/proekt-vnedreniya-reshenij-digital-signage-v-seti-azs-prime-group\/","title":{"rendered":"Implementation of Digital Signage solutions in the Prime GROUP gas station network"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Our acquaintance with Prime GROUP began several years ago at the annual \u201cUkraine LPG forum\u201d traditionally organized by <\/span><a href=\"https:\/\/www.nefterynok.info\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NefteRynok<\/span><\/a><span style=\"font-weight: 400;\">. At one of those forums, <\/span><a href=\"https:\/\/www.facebook.com\/Kravchuk.Andrew\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Innovative DMC CEO Andriy Kravchuk<\/span><\/a><span style=\"font-weight: 400;\"> spoke about his expertise in effectively implementing and monetizing Digital Signage solutions for networked gas stations in Ukraine and the CIS. The information about the benefits of centralized content\u2011management systems (especially for large gas\u2011station networks in Ukraine) attracted the company\u2019s top management. The active discussion and the actual implementation of the <\/span><a href=\"https:\/\/dsgo.pro\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DSGO.pro<\/span><\/a><span style=\"font-weight: 400;\"> software and hardware package, however, took place at the beginning of 2023.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#DSGO #digitalsignage at the #gasstation\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ElXpD1btMcg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/idmc.com.ua\/sovremennaya-azs-monetizacziya-effektivnost-oshibki-perspektivy-razvitiya-digital-signage-na-setevyh-azs\"><b>For more information about projects, services and solutions for optimizing business processes, as well as additional useful information about networked gas stations, follow this link.<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Today, despite the active phase of the war in Ukraine, Prime GROUP continues to develop, expand its portfolio of services, and actively implements and scales the project to use digital menus in caf\u00e9s at its gas stations. With strong support from the marketing department and on\u2011site station managers, the project is currently scaling up and connecting new digital menus across the Prime GROUP network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The active scaling stage of implementing digital menus at gas stations coincided with the strategic task of updating the format and offering new\/additional services and amenities at Prime GROUP stations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The current project focuses on both upgrading the existing network and reconstructing new stations, where a digital menu will become a standard and integral part of the company\u2019s successful business model. Use of digital menus and Digital Signage solutions across Ukraine\u2019s gas\u2011station networks is currently at its peak. This is directly related to their high efficiency and the additional benefits they bring: new monetization streams and cost reduction opportunities through centralized updating of audio, video and\/or interactive content on various playback devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prime GROUP pays special attention to target audiences \u2014 long\u2011distance truck drivers, families who love to travel, and especially children. A menu was developed specifically for these audiences. More on that below.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#DigitalSignage #DSGO #InnovativeDMC #Retail #DigitalMenuBoard\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KuzduJ4AGEA?start=16&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cPrime network filling stations are located along the main highways of Ukraine, enabling us to serve drivers traveling long distances from east to west and from north to south of the country.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Prime gas\u2011station network was founded in 2015. Today the network includes more than 40 stations across 18 regions of Ukraine: Kyiv, Chernihiv, Sumy, Poltava, Kharkiv, Dnipro, Zaporizhzhia, Kherson, Mykolaiv, Odesa, Cherkasy, Vinnytsia, Khmelnytskyi, Zhytomyr, Ternopil, Rivne, Lviv and Volyn. At the time of publication, twenty\u2011seven Prime stations are already equipped with Innovative DMC\u2019s software\u2011hardware solution. Four more premium stations plan to install digital menus shortly. These premium sites will feature a digital menu made up of three professional LG32SM5J LCD panels. As is customary for such premium installations, we will develop content with a WOW effect \u2014 synchronized and unified across all screens. The digital menu will broadcast advertising and informational content, including a \u201ctasty menu\u201d of homemade dishes from the Chef.<\/span><\/p>\n<p><a href=\"https:\/\/idmc.com.ua\/obnovlennyj-format-seti-azs-avtotrans-s-ispolzovaniem-czifrovogo-menyu-i-reshenij-digital-signage\"><span style=\"font-weight: 400;\">It is worth recalling that in a previous article we covered a similar Digital Signage and digital\u2011menu implementation project at the AVTOTRANS gas\u2011station network. Our company also has ten years of experience implementing Digital Signage hardware\u2011software solutions in the gas\u2011station, HoReCa and Retail segments, and the total number of completed projects has exceeded four digits.<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"#innovativedmc #DSGO #primegroup #gasstation\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5QMjnZFN0I8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Prime GROUP is Ukraine\u2019s first transport company composed of the parent company Prime and a network of subsidiaries. Its core business is transport and logistics services, with operations in Ukraine, Europe and Asia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of the new TIR Point station format, the company launched the \u201cPrime Caf\u00e9\u201d network, where every customer can enjoy quality homemade dishes at affordable prices. The caf\u00e9 network was created largely in response to numerous requests from drivers. While most stations offer fast food, drivers traveling for long hours prefer a full hot lunch or dinner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Prime Caf\u00e9, the company offers a wide assortment \u2014 from salads and appetizers to soups and meat dishes. Orders are always prepared to order, ensuring meals are served hot and fresh. The menu was developed by the chef based on traditional Ukrainian dishes combined with refined culinary flavors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As noted above, the scaling project for Digital Signage at Prime stations is ongoing, and we will be happy to keep you updated on all stages. We can already announce the company\u2019s plans to implement centralized management of audio and background advertising content across the Prime GROUP gas\u2011station network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our Innovative DMC team is always ready to help businesses realize bold initiatives related to the effective implementation and monetization of Digital Signage solutions across various industries and business directions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4967 size-large\" src=\"http:\/\/idmc.com.ua\/wp-content\/uploads\/2023\/04\/photo_2023-04-19_10-56-42-1024x536.jpg\" alt=\"\" width=\"640\" height=\"335\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you have any questions or partnership proposals, contact us to discuss the details of your project: idmc@idmc.com.ua or +380444657710<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our acquaintance with Prime GROUP began several years ago at the annual \u201cUkraine LPG forum\u201d traditionally organized by NefteRynok. At one of those forums, Innovative DMC CEO Andriy Kravchuk spoke about his expertise in effectively implementing and monetizing Digital Signage solutions for networked gas stations in Ukraine and the CIS. The information about the benefits [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4735"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4735\/revisions"}],"predecessor-version":[{"id":5515,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4735\/revisions\/5515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/3192"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}