{"id":4738,"date":"2023-07-27T09:29:09","date_gmt":"2023-07-27T09:29:09","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4738"},"modified":"2025-12-02T18:46:32","modified_gmt":"2025-12-02T18:46:32","slug":"resheniya-digital-signage-v-formate-kso-kassy-samoobsluzhivaniya","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/resheniya-digital-signage-v-formate-kso-kassy-samoobsluzhivaniya\/","title":{"rendered":"Digital Signage solutions in the self\u2011checkout kiosk format (SCO)"},"content":{"rendered":"

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Automating processes through the implementation of Digital Signage solutions in networked Retail, HoReCa and Entertainment is a priority for both small and large chains. Cost optimization, increased profitability and process automation are key business goals today. These needs have driven demand from IT specialists in the sectors mentioned above. It\u2019s also clear that the COVID\u201119 pandemic gave a significant boost to adoption of self\u2011checkout (SCO) and touch\u2011kiosk solutions. Greater physical distancing between customers, reduced direct interaction between sales assistants and shoppers, and the realization that the same tasks can be handled by fewer employees all contributed to this trend. And that\u2019s just the tip of the iceberg motivating retailers to adopt self\u2011checkout in Retail, HoReCa and Entertainment.<\/span><\/p>\n

According to the analytics department of <\/i><\/b>https:\/\/rau.ua<\/i><\/b><\/a>, in the first half of 2023 the share of transactions processed at self\u2011checkout reached 25.7%. Compared with 2021 this figure grew by 5.2 percentage points, and versus 2020 by 8.2.<\/i><\/b> <\/span><\/h4>\n

Today we want to share advice on approaches to attract customer attention and scale your business by implementing<\/b> Digital Signage in the form of interactive self\u2011checkout kiosks.<\/b><\/p>\n

Admit it \u2014 the pandemic significantly changed how customers are served worldwide. During that period digital technologies literally became a lifeline for many businesses. The majority of networked businesses (including Ukrainian companies such as Epicentr, Fozzy Group, Nova Poshta, McDonald\u2019s, etc.) started seeking innovative solutions and asking: \u201cHow can we continue operating while reducing direct customer contact?\u201d<\/span><\/p>\n

The answer was obvious:<\/span><\/p>\n

Automate service processes as much as possible by deploying self\u2011checkout systems and reinforcing eCommerce & Delivery strategies. Adapting Digital Signage to meet these needs via installation of interactive LCD touch kiosks\/self\u2011checkout terminals proved to be an optimal solution.<\/span><\/p>\n

With integrated LCD touch screens and monitors of various sizes you can implement diverse customer\u2011interaction scenarios without direct communication with a salesperson. Demand for \u201cvirtual consultant\u201d projects has also grown severalfold (especially in wine boutiques and retail chains selling alcoholic beverages).<\/span><\/p>\n

If you\u2019re interested in how to increase profitability for a wine boutique or draft\u2011beer outlet, the information at this link will be useful.<\/span><\/a><\/p>\n

We live in unstable times. The war in Ukraine has significantly changed the labor market and impacted business \u2014 many people have had to leave the country.<\/span><\/p>\n

This has partly caused a shortage of service staff. In short, now is the right time to implement self\u2011service solutions. Current circumstances point to the necessity of adopting Digital Signage, including digital self\u2011service kiosks.<\/span><\/p>\n

Since the pandemic, production of self\u2011service kiosks in China has nearly tripled. The trend toward implementing such solutions is positive, and demand for manufacturing\/implementing Digital Signage LCD touch kiosks (in various self\u2011service screen formats) has become an integral part of business models.<\/span><\/p>\n

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Networked Retail and HoReCa lead in statistics for deploying LCD touch self\u2011service kiosks.<\/i><\/b> <\/span><\/h4>\n

Moving from theory to practice: digital LCD self\u2011service kiosks offer a number of indisputable advantages:<\/span><\/p>\n

Remote content management:<\/b> <\/span><\/h4>\n

An integrated hardware\u2011software Digital Signage solution expands communication and monetization opportunities for self\u2011service touch kiosks.<\/span><\/p>\n

The cloud content\u2011management system <\/span>DSGO.pro<\/span><\/a> paired with professional hardware from Innovative DMC lets both small businesses and large chains consolidate all processes for managing audio, video and interactive content into a single \u201ccontrol point\u201d. This is perhaps the most important and responsible task in the Digital era.<\/span><\/p>\n

Safety: <\/strong>self\u2011checkout kiosks reduce the risk of infection transmission via person\u2011to\u2011person contact. Monitors (LCD surfaces) can be regularly treated with disinfectants.<\/span><\/p>\n

Language barrier<\/strong>:<\/strong> kiosks can be configured to support two or more service languages, increasing customer loyalty to the brand.<\/span><\/p>\n

Staff optimization<\/strong>:<\/strong> having self\u2011checkout terminals relieves staff and, as a result, improves productivity.<\/span><\/p>\n

Social responsibility<\/b>: limits are removed on interactions between staff and people with disabilities, while minors cannot purchase alcohol or tobacco because the system automatically flags age\u2011restricted items.<\/span><\/p>\n

Service speed<\/b>: implementing self\u2011checkout kiosks increases the number of transactions by about 25%.<\/span><\/p>\n

Reduced negativity<\/b>: brand loyalty increases due to reduced queueing.<\/span><\/p>\n

Freedom of service:<\/b> customers can manage their time and choose products calmly and independently, without queues and human factors.<\/span><\/p>\n

Cost optimization \u2014 increased profitability<\/strong><\/h4>\n

Self\u2011checkout terminals were created to replace cashiers where their work is least efficient.<\/span><\/p>\n

The idea is to \u201crelieve\u201d cashiers by placing them where traffic spikes most often. Peak flows occur in the evening and on weekends\/holidays, and mornings often show a significant drop in transactions.<\/span><\/p>\n

Before deciding where to install SCO terminals, analyze traffic metrics. Optimal locations are outlets near metro stations and train stations or places with pronounced footfall \u2014 the pulsing life of a metropolis.<\/span><\/p>\n

Near business centers, offices or educational institutions it\u2019s not always possible to quickly add new cashiers to handle sudden surges. Installing several SCO units in such locations smooths peaks by handling excess demand without requiring payment during downtime.<\/span><\/p>\n

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In the area required for two standard checkouts you can install at least six self\u2011checkout kiosks.<\/b> <\/span><\/h4>\n

Now it\u2019s time to debunk several myths about SCO<\/b><\/h4>\n

Myth #1<\/b> \u2014 SCO can operate fully autonomously without staff. Clearly, if there is NO consultant nearby to help customers at the SCO, pauses occur. A confused customer stops the transaction while nobody is available to verify age.<\/span><\/p>\n

Without a consultant or salesperson localizing issues and answering questions, an SCO loses effectiveness and customers will avoid it.<\/span><\/p>\n

SCO is not a fully automated cashier\u2011free zone; it is one consultant servicing multiple devices.<\/span><\/p>\n

Myth #2<\/b> \u2014 installing SCO leads to cashier layoffs. Paradoxically, the opposite often happens. The quality of cashier work improves. Cashiers are freed from \u201csmall purchases\u201d, reducing downtime. They scan more efficiently and earn more, while scarce qualified cashiers are used more effectively.<\/span><\/p>\n

Myth #3<\/b>:<\/b> SCO are only suitable for large hypermarkets and are ineffective in small stores. This misconception was disproved in the UK, where a year\u2011long pilot in small markets showed that a few SCO terminals smoothed traffic peaks and eased staff workload.<\/span><\/p>\n

Myth #4<\/b>:<\/b> security must constantly monitor SCO. Excessive security attention reduces traffic. Security presence should be discreet. Exceptions and errors are inevitable, but an assistant can resolve issues when unusual behavior is detected.<\/span><\/p>\n

Myth #5<\/b>:<\/b> an SCO is not a panacea for all problems. It\u2019s an auxiliary tool to improve efficiency when used properly \u2014 innovative equipment that automates processes and relieves cashiers during peak loads. SCO is an alternative and a choice; you cannot force a customer to use it if they find it inconvenient.<\/span><\/p>\n

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Now a bit of statistics:<\/b><\/h4>\n