Ecosoft is a leading international manufacturer of water filtration systems, offering solutions from household filters to industrial reverse\u2011osmosis systems. If you\u2019ve ever bought water from a vending machine in Ukraine, it was likely produced by Ecosoft. In 2020 the company reached $37 million in revenue (almost UAH 1 billion), demonstrating 28% growth, with 30% of the portfolio accounted for by exports. By 2021 export volumes exceeded $15 million. Under CEO Andriy Mitchenko, Ecosoft is targeting the $50\u2011billion global market, strengthening its position through a strategic partnership with the Austrian holding BWT, established in 2018.<\/p>\n\n\n\n\n
In October 2020 the collaboration between Innovative DMC<\/strong> and Ecosoft<\/strong> began. Initial discussions focused on integrating hardware\u2011software Digital Signage solutions into the company\u2019s vending machines. The goal was ambitious but clear: to create a centralized content\u2011management system that would boost customer engagement and open new revenue streams.<\/p>\n\n\n\n\n Ecosoft\u2019s headquarters, training center and production facilities are located in Irpin, Kyiv region \u2014 a city that became the epicenter of fighting during the first weeks of the full\u2011scale Russian invasion. Irpin was occupied for more than a month, and images of civilian evacuations under fire circulated around the world.<\/p>\n\n\n\n\n Even before the full\u2011scale war began, Ecosoft\u2019s management had prepared several contingency plans to ensure business continuity, but the actual scale of destruction exceeded all expectations. At the same time, having a production site in Ternopil allowed operations to partially resume as early as March 2022.<\/p>\n\n\n\n\n \u201cOur priority was to reassure international customers who were worried about supply disruptions,\u201d said Andriy Mitchenko. \u201cOur Austrian partner BWT<\/strong> provided \u20ac7 million in financial support, part of which was invested in backup production in Belgium. This helped stabilize supply chains despite the crisis triggered by the start of the war.\u201d<\/p>\n\n\n\n\n Nearly three years have passed since the war began, and Ecosoft still feels its effects. Some ambitious plans, including the expected rapid ROI from advertising on screens, had to be postponed. Nevertheless, the company remains committed to innovation and international growth.<\/p>\n\n\n\n\n The partnership between Ecosoft<\/strong> and Innovative DMC<\/strong> continues to evolve with a focus on international expansion. Further scaling envisions entering the Belgium, Portugal and other European markets.<\/p>\n\n\n\n\n Learn more about Ecosoft\u2019s innovative vending machine AQUABOX<\/strong> in the video presentation.<\/p>\n\n\n\n\nFrom idea to implementation: key project stages<\/strong><\/h2>\n\n\n\n\n
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<\/strong>The strategy was to implement a modern Digital Signage solution into Ecosoft vending machines. The task was not only to enhance the customer experience with dynamic content but also to turn each machine into a potential advertising platform.
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<\/strong>Working closely with the Ecosoft team, we integrated hardware and software solutions to ensure uninterrupted operation of the digital advertising\u2011information screens built into the vending machines. This enabled real\u2011time content updates, dynamic advertising and interactive customer engagement tools.
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<\/strong>After a successful pilot phase, a decision was made to roll out the project at scale. Hundreds of vending machines with built\u2011in screens were installed in Kyiv, Lviv, Odesa, Kharkiv and Dnipro. The scaling process was carefully planned to ensure orderly expansion of the project.<\/li>\n<\/ol>\n\n\n\n\nWhy this project was a breakthrough in the Ukrainian market<\/strong><\/h2>\n\n\n\n\n
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The impact of war: challenges and trials<\/strong><\/h2>\n\n\n\n\n
Next steps: beyond Ukraine<\/strong><\/h2>\n\n\n\n\n