{"id":4743,"date":"2025-10-24T14:42:28","date_gmt":"2025-10-24T14:42:28","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=4743"},"modified":"2025-11-26T13:11:51","modified_gmt":"2025-11-26T13:11:51","slug":"iq-pizza-innovative-dmc-rozumne-masshtabuvannya-za-dopomogoyu-czyfrovoyi-vyviskovosti","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/iq-pizza-innovative-dmc-rozumne-masshtabuvannya-za-dopomogoyu-czyfrovoyi-vyviskovosti\/","title":{"rendered":"IQ Pizza &#038; Innovative DMC: Smart scaling with digital signage"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>IQ Pizza digital menu\u2011board<\/strong><\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Since its founding in 2019, IQ Pizza has become one of the fastest\u2011growing pizza chains in Ukraine, opening nearly 200 outlets nationwide in just a few years. Operating under a franchise model, IQ Pizza offers entrepreneurs an accessible entry into the QSR market: with an investment of only $40,000\u2013$50,000, a franchise fee of about $5,000 and an average payback period of 12 months, it\u2019s a growth\u2011oriented business model.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">As the number of new locations rapidly increased in 2024, the company faced a familiar scaling challenge: how to optimize communication and promotion across all outlets without sacrificing speed, consistency or cost\u2011effectiveness. Kitchen innovations, automation and marketing have always been central to IQ Pizza\u2019s DNA, and now it was time to extend that mindset to in\u2011store communications.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Taking cues from global leaders like Domino\u2019s and Pizza Hut, IQ Pizza\u2019s management identified digital signage as a key technology to support the next growth phase \u2014 especially digital menu boards, which have proven able to increase profitability, boost customer loyalty and reduce operating costs in the fast\u2011food sector.<\/p>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#DSGO #IQ #Pizza #digitalmenu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UB_Mday9jGE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why IQ Pizza chose Innovative DMC and DSGO.pro<\/strong><\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">A thorough market analysis led IQ Pizza to begin talks with Innovative DMC \u2014 a recognized expert in digital\u2011display technologies and content automation for the foodservice industry. The partnership was built on several strategic advantages that positioned Innovative DMC and the DSGO.pro platform as ideal partners:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over 10 years of experience developing and implementing digital signage software solutions based on the DSGO.pro platform<\/li>\n\n\n\n\n<li>An in\u2011house creative production team capable of producing dynamic content tailored for QSR digital menus and branding<\/li>\n\n\n\n\n<li>A comprehensive approach: from selecting equipment and display\u2011mounting systems to SCS infrastructure and ongoing technical support<\/li>\n\n\n\n\n<li>Practical consulting expertise grounded in real implementations \u2014 both in Ukraine and in several EU countries<\/li>\n<\/ul>\n\n\n\n\n<p class=\"wp-block-paragraph\">Together with IQ Pizza, the Innovative DMC team developed a cost\u2011effective digital\u2011signage roadmap that balanced investment and financial return. This included selecting the most reliable hardware, defining scalable standards and developing a visual system that is now part of IQ Pizza\u2019s franchise package.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DSGO content production<\/strong><\/p>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751015824723-1024x484.png\" alt=\"\" class=\"wp-image-4461\" srcset=\"https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751015824723-1024x484.png 1024w, https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751015824723-300x142.png 300w, https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751015824723-768x363.png 768w, https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751015824723-1536x727.png 1536w, https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751015824723-2048x969.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From pilot to standardized success<\/strong><\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Each new IQ Pizza outlet now opens with a digital menu system consisting of two or three dynamic screens, strategically positioned to deliver impactful content \u2014 both to in\u2011store customers and passersby outside. These screens promote combo offers, special deals and limited\u2011time menus with appetizing animated content designed to drive impulse purchases and footfall.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">The result is a modern, unified in\u2011store experience that reflects IQ Pizza\u2019s commitment to innovation \u2014 giving every franchisee tools to attract customers, increase add\u2011on sales and grow faster.<\/p>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"346\" src=\"https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751016363927-1024x346.jpeg\" alt=\"\" class=\"wp-image-4459\" srcset=\"https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751016363927-1024x346.jpeg 1024w, https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751016363927-300x101.jpeg 300w, https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751016363927-768x260.jpeg 768w, https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751016363927-1536x519.jpeg 1536w, https:\/\/idmc.com.ua\/wp-content\/uploads\/2025\/10\/1751016363927.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to implement digital signage in your QSR, fast\u2011food or HoReCa business?<\/strong> Whether you run 5 locations or scale to 500, we\u2019ll help turn your digital menus into a profit center.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Want to increase sales and simplify content management?<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Need a reliable partner with comprehensive expertise?<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Want to offer digital\u2011signage solutions to your clients as an integrator?<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s talk \u2014 we are open to new projects, partnerships and integrations.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Innovative DMC \u2014 your trusted expert in smart retail media, digital content strategy and scalable signage systems powered by DSGO.pro.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">  Contact us to learn how we can help grow your business \u2014 together<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IQ Pizza digital menu\u2011board Since its founding in 2019, IQ Pizza has become one of the fastest\u2011growing pizza chains in Ukraine, opening nearly 200 outlets nationwide in just a few years. Operating under a franchise model, IQ Pizza offers entrepreneurs an accessible entry into the QSR market: with an investment of only $40,000\u2013$50,000, a franchise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategori"],"_links":{"self":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/comments?post=4743"}],"version-history":[{"count":1,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4743\/revisions"}],"predecessor-version":[{"id":5513,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/posts\/4743\/revisions\/5513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media\/4464"}],"wp:attachment":[{"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/media?parent=4743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/categories?post=4743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmc.com.ua\/en\/wp-json\/wp\/v2\/tags?post=4743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}