{"id":5868,"date":"2026-01-22T10:59:56","date_gmt":"2026-01-22T10:59:56","guid":{"rendered":"https:\/\/idmc.com.ua\/?p=5868"},"modified":"2026-01-22T11:10:34","modified_gmt":"2026-01-22T11:10:34","slug":"case-study-digital-signage-transformation-at-upg-fuel-network-from-ids-cloud-to-dsgo-pro","status":"publish","type":"post","link":"https:\/\/idmc.com.ua\/en\/case-study-digital-signage-transformation-at-upg-fuel-network-from-ids-cloud-to-dsgo-pro\/","title":{"rendered":"Case Study: Digital Signage Transformation at UPG Fuel Network – From iDS Cloud to DSGO.pro"},"content":{"rendered":"\n

In early 2018, Innovative DMC<\/a> launched an ambitious digital transformation project for UPG<\/a> – one of Ukraine\u2019s fastest-growing fuel station networks. The goal was clear: to centralize and automate all in-store communication channels through a professional Digital Signage solution, enhancing customer engagement and marketing efficiency across every location.<\/p>\n\n\n\n

The first step was the implementation of iDS Cloud<\/strong>, a cloud-based content management and hardware integration solution for UPG\u2019s digital screens, menu boards, and audio systems. Digital Signage Solutions at the UPG<\/a> Chain Gas Station<\/p>\n\n\n\n

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Over time, as the network expanded and the VIVO-caf\u00e9<\/strong> concept evolved, UPG faced new challenges:<\/p>\n\n\n\n

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  • The existing platform could not fully support the scale of operations.<\/li>\n\n\n\n
  • Marketing teams needed more flexibility in managing campaigns across hundreds of screens.<\/li>\n\n\n\n
  • IT departments required a unified tool to administer and monitor devices across diverse formats – from LCDs and LEDs to interactive tablets.<\/li>\n<\/ul>\n\n\n\n

    By 2025, with over 1000 digital screens<\/strong> operating in 24\/7 mode, the need for a more adaptive, high-performance system became a strategic priority.<\/p>\n\n\n\n

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