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- Content broadcasting channels at Pizza Celentano
- Results of implementing Digital Signage in a Fast casual restaurant
[/vc_column_text][/vc_column][vc_column width=”2/3″][vc_column_text]Innovative DMC has a successful collaboration with Ukraine’s largest Fast casual restaurant chain — Pizza Celentano. It began with the launch of a pilot project at the Pizza Celentano restaurant located in the very center of Lviv on Rynok Square, developed as part of a rebranding and in search of new formats.
Before approving standards for using digital menu boards in Pizza Celentano restaurants, the project’s business objectives were defined. They included:
- Determining the financial effectiveness of implementing Digital Signage technology using key indicators;
- Implementing innovative solutions and automating the management of audio/video/interactive content;
- Updating the restaurant’s interior and exterior. Reformatting pricing and assortment policies.
The first step was creating a “focus group” of loyal guests and developing a template of guest behavior metrics before and after the Digital Signage implementation. For this purpose, financial and economic indicators of the restaurant were analyzed and the restaurant’s customer base was used.
The next step was approving the concept, infrastructure and design. And finally — identifying effective channels for broadcasting dynamic content to achieve the established KPI (key performance indicator).[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”2756″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Content Broadcasting Channels at Pizza Celentano” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1540450100215{margin-bottom: 20px !important;}” ][vc_row_inner][vc_column_inner][vc_column_text]Digital menu board (digital menus). The most effective channel for increasing sales of high‑margin products. The best way to inform customers about new items and special offers.
A group of Digital menu board monitors (3–6 displays) is located close to the decision point — near the cash register or bar counter. They are positioned behind the bartender and 1.5–2 meters from the restaurant guest.
Outdoor monitors. These can be in the form of screens or interactive totems. Placement — near the entrance, in windows or shopfronts, or close to the restaurant.
At the Pizza Celentano restaurant we installed high‑brightness monitors (700 nit with Shine Out technology) in windows facing the main pedestrian street. Taking geolocation data and sales analysis into account, this broadcasting channel helps increase the number of checks in the restaurant.
Cash box monitors. Screens located at the order point — next to the cash register. With the correct content broadcasting algorithm and integration of Digital Signage with the POS software, additional sales can be increased threefold.[/vc_column_text][/vc_column_inner][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text]Ambiance monitors. Creators of the desired atmosphere and generators of additional sales in the restaurant. The WOW effect and the expected result (an increase in checks) are achieved when the atmosphere is created using grouped compositions and video walls. They harmoniously fit into the interior design and even become its key element.
Video Wall. The culmination of Digital Signage implementation at the Rynok Square restaurant was a video wall with a bezel of only 1.5 mm. The 49″ monitors and 500 nit brightness ensure 100% contact with the target audience since the “wall” is installed directly in front of the restaurant entrance. The effectiveness of the solution is completed by high‑quality content that leaves no passerby indifferent.[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_single_image image=”2741″ img_size=”full” alignment=”right”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1536307210914{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF A DIGITAL MENU FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”]Contact us and get a FREE consultation for your project[/ultimate_heading][contact-form-7 id=”2406″][/vc_column][/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Results of Implementing Digital Signage in a Fast Casual Restaurant” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner][vc_column_text]The pilot project implementing Digital Signage solutions at Pizza Celentano demonstrated increases of:
- number of checks by over 21%;
- beverage sales as a share of total turnover by 14%;
- COMBO offer sales by 22%;
- average check by more than 10%.
After analyzing the pilot project metrics, a decision was made to roll out Digital Signage technology across the entire Pizza Celentano restaurant network.
Innovative DMC achieved the project’s main business goals. This case became a clear example of successful Digital Signage implementation in the restaurant industry. Once again we proved that innovative technologies increase sales and profits. We invite you to try this in your own restaurant.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row>
