Content development for Digital Signage

Innovative DMC provides a full range of services for developing content for cinemas, cafes, restaurants, and fast-food outlets.

High-quality content — the key to successful communication

Digital menus and advertising and information screens have become not only an integral part of modern business, but also a powerful tool for influencing buyer decisions at the moment of choice. Visually appealing, dynamic and informative content can not only attract attention, but also encourage impulse purchases.

Saw it - Wanted it - Bought it

Three key principles underlying the development of quality content.

Selling through emotions
Vibrant images of dishes, spectacular animations and well-chosen colours whet the appetite and make you want to order right away. Content doesn’t just inform — it stimulates purchasing.

Flexibility and adaptability
Content can be easily updated according to the time of day, season or promotional offers. You can configure and remotely manage customer attention in real time.

The psychology of perception
Our animation designers are experts in creating content that works. They know how to combine colours, rhythm, movement and the sequence of information delivery to achieve maximum effect.

The main advantages of using high-quality digital content, digital menus, and advertising and information screens

Increase in average cheque

Presenting additional items on the menu through dynamic visuals encourages customers to buy more.

Adaptation to digital brand book

We integrate elements of your corporate identity into all content: from colour scheme to information presentation, preserving brand integrity.

Improved customer experience

Intuitive navigation and clear presentation of information reduce decision-making time, which is especially important in the fast food segment.

Online updates in just a few clicks

We create templates that are easy to adapt to new positions, seasonal changes or marketing campaigns.

Key areas of application
 Digital Signage

Restaurants

Digital menus in the HoReCa sector and Fast Food are primarily:

Quick updating of prices and dishes
Increased sales of sets
Reduced operating costs
Improved customer experience

Retail

Advertising and information screens to attract attention:

Advertisements for goods, services and promotions
Details about discounts and sales
Provocative information at the checkout
Presentation of new products and trends

Petrol station

Main areas of use:

Advertising related goods and services
Information about additional services
Encouraging impulsive actions
Promotions, special offers, etc.

Pharmacy

Most common features:

Detailed information about medicines
Current special offers
Advertising screens in shop windows
Information on tablets
Price tags integrated into shelves

Cinemas