Over the past ten to fifteen years, experts implementing Digital Signage solutions across various industries have noted significant growth in projects using innovative technologies — particularly within the franchising segment. Several factors contribute to this. First, we live in times of turbulent change and global digitalization. Second, the impact of the pandemic (the consequences of COVID‑19) has forced all business sectors to adapt and adopt solutions that automate processes, cut costs and find every possible way to increase profitability. Therefore, when discussing the transformation of franchised businesses, we would like to focus first and foremost on Digital Signage technology.
A flexible, multifunctional and innovative solution for automating the management of audio, video and interactive content for info‑kiosks, even smartphones and tablets. Note that the DSGO.pro hardware‑software products from Innovative DMC were initially developed based on requests from our partners and are designed to solve a range of tasks both at a single site and across national‑level networks.
The primary goal of implementing Digital Signage in the franchising business is to attract new customers and influence consumers using dynamic content.
In the era of global digitalization, if you are not using digital displays or advertising monitors in your business, it’s increasingly difficult to catch your customer’s attention and remain competitive.
We previously wrote about the role of Digital Signage in the service sector.
Bright and attractive LCD or LED screens, dynamic content and especially digital menus (in the QSR segment) will help you stand out compared to static posters and classic signage. The capabilities of digital displays far exceed those of traditional static signs, especially for businesses with multiple locations.
Let’s examine why Digital Signage is such a winning option for franchises.
-
Cafes, restaurants, fast‑food outlets, food courts, gas stations, shops, malls, pharmacies and many other business types are developing under a franchising model.
-
Scaling digital content across all locations makes your brand recognizable and attracts new customers.
-
A flexibly configurable content‑management system lets you make changes and update content across your network in just a few clicks (including from a smartphone or tablet) — whether for a single site or nationwide. This functionality saves time and money.
-
Digital Signage solutions deliver higher ROI compared to printed POS advertising materials.
-
Based on integration and data gathered from businesses that implemented Digital Signage using the DSGO.pro platform, we can assert that investments in this area pay off within the first year of system use, with profits growing multiple times.
-
No intermediaries needed. With Digital Signage you won’t require a whole team of contractors — designers, installers, logisticians, print studios — to change printed materials. One administrator can quickly launch or replace content on a single screen or across the entire network. If desired, every employee can learn the system’s intuitive interface and make changes independently.
-
All content is stored in the cloud. Cloud management of digital content allows you to control all monitors in the network timely, synchronously and in real time with just a few clicks.
-
Interactivity and customer engagement. Digital Signage functionality strengthens the sales funnel for products and services. Digital menus in restaurants, touch monitors in boutique fitting rooms, virtual assistants in malls, self‑service kiosks with feedback — printed materials can’t provide these capabilities.
-
Innovative Digital Signage systems lead communication with customers at all levels — from social media and order processing to feedback collection and in‑store presentation. What could be better than brand interaction with a consumer? Right — interaction with the customer’s smartphone, for example via QR codes. This option is also available in Digital Signage systems.
Still wondering whether to implement Digital Signage technologies in your business?
Our Innovative DMC team, with over 10 years of experience in digital technologies across Ukraine, the UK and Europe, is always ready to help small, medium and large businesses realize bold tasks related to effective implementation and monetization of Digital Signage solutions in HoReCa, Retail and Entertainment. Contact us at your convenience: idmc@idmc.com.ua or +380444657710
