Digital Signage expands the capabilities of retail. Today any store can increase sales and boost profits by adopting innovative technologies. Digital displays make a store stand out among other outlets and attract shoppers’ attention.
Store size doesn’t matter. Investments in Digital Signage and Interactive Technologies are relevant and justified for everyone:
- for a young business — it’s the best way to announce yourself as a serious market player and reach desired results faster. Active sales and customer loyalty provide opportunities for growth and expansion;
- for large retail chains — it’s a way to significantly cut costs, automate information updates across the network in a few clicks and increase profitability (ROI) from implementing digital displays.
A demanding target audience expects unusual solutions and a WOW effect. Digital displays, digital menu boards, touch kiosks and other Digital Signage solutions satisfy this demand and prompt the customer to choose your offer here and now.
Digital Signage — the seller’s assistant
There are shoppers who don’t like interacting with sales staff. They don’t absorb information by listening or simply don’t trust the salesperson. It’s better for them to see and remember the store’s offer once. Digital Signage technology is designed to handle this task. Digital displays do NOT yet replace the salesperson, but they certainly assist them.
Qualified staff who know how to work with customers, together with well‑implemented Digital Signage solutions, can increase sales by 10–15%. In some cases implementation of digital displays leads to growth of up to 25%.
Digital screens, together with high‑quality, sales‑oriented content, increase customer loyalty, build trust and encourage purchases, often unplanned ones.
An important advantage of Digital Signage systems is the ability to separate system administration. In large retail networks responsibilities, powers and tasks are typically split among employees of different departments or units. The IT department is responsible for the overall infrastructure: accounting, point‑of‑sale systems, security, etc. Marketing and PR handle communications and sales.
In Innovative DMC’s system, administration and management of these functions are separated. IT administrators receive online information about the operation of the entire system and each display individually. Marketing and content managers have dedicated access to the management system and can make changes and plan advertising campaigns for the day, week, month or year ahead without involving IT specialists.
Content managers can easily change broadcast content in a few clicks and publish updates either across the entire network or for a specific store. This ensures that all displays always show up‑to‑date information.
Digital displays — shoppers’ assistants
Where to buy? From whom? What to buy? Digital Signage answers these questions. Ensure high‑quality implementation of the technology in your business segment and you’ll see that customers no longer have questions. They come to you and purchase what you “suggest” to them via digital displays. Digital Signage helps them make the right choice.
However, simply buying a monitor and placing a bright image on it is not enough. Invest in quality content — there are many ways to implement it. It can be a slideshow, video, animation and other content types. They can be combined and varied — Digital Signage gives you complete freedom of action.
On digital displays you can:
- advertise products;
- inform store visitors about promotions and discounts;
- announce arrivals of new goods;
- show training videos;
- broadcast informational clips;
- play videos from other stores in the network (if it’s a retail chain);
- introduce customers to store staff and take them “behind the scenes” of the retail process.
Try and analyze customers’ reactions to different types of content, draw conclusions and use what works for you.
Innovative DMC will take care of implementing innovative solutions, technical realization and content development for your store.
