The main objective of Digital Signage solutions is to increase the quality, frequency and duration of contacts with the target audience and, as a result, boost sales volumes of a company’s goods and services. Paired with dynamic content, bright digital media become the most effective tool for capturing customer attention. The right content and presentation emphasize the offer and provoke impulsive purchases of the advertised product.
In‑store monitors
Digital Signage is a tool for influencing customers to make the decision most profitable for the store directly at the point of contact.
Proper placement of digital media on the sales floor, with a clear understanding of how your offer is positioned, leads the shopper to choose the product that is most advantageous for the store. Using media scheduling by time of day and day of week enables effective marketing programs for different target audiences.
Window displays
Bright displays placed in shop windows actively inform passersby about current promotions or sales. Showcasing the most attractive offers dramatically increases the likelihood of reaching target consumers among foot traffic. The primary goal of this channel is to attract as much attention as possible and motivate people to visit the store and take advantage of the offer immediately.
How does it work?
Our company’s comprehensive solution consists of software specifically designed to manage numerous locations and digital playback devices:
- professional displays;
- video projectors;
- tablets and mobile devices.
Digital Signage solution diagram
Key advantages of digital signage technology compared to static citylight and print advertising:
- sale of high‑margin goods or services;
- promotion of special offers;
- increase in the number of transactions;
- growth of average ticket size;
- improved effectiveness of advertising campaigns;
- presentation of assortment and pricing policy.
Dynamic content attracts consumer attention five times more effectively than a static image.
Rapid information updates and the ability to schedule media playback.
Cheaper than outdoor advertising in the long term.
Despite a wide range of features, the system is simple to manage and intuitive for ordinary users. Thanks to integration capabilities with various POS systems, many content management functions are automated.
System management and administration are performed:
- via the secure iDS management server from Innovative DMC, hosted in the cloud or locally;
- from any personal computer or tablet;
- without the need to install additional software.
Playback devices can be professional displays with a built‑in media player or ordinary consumer TVs (home or hotel). In the latter case, an external compact iDS media player mounted on the back of the TV is used.
Innovative DMC has extensive experience implementing Retail projects and is always ready to offer the best solutions for the boldest and most creative initiatives. Using a single management system, an administrator can remotely control all processes and make real‑time changes (prices, assortment, special offers, etc.), as well as publish playlists either across the entire network or for a specific store.
