Moments&More: Implementation of Digital Signage Solutions at Service Stations in the Netherlands

[vc_row][vc_column width=”3/4″][vc_column_text]The Dutch company Vissers Energy Group developed the Moments&More concept to enhance the operation and functionality of service stations. The design was developed with the participation of the design agency B&W Dussen.

This format found favor with owners and customers and was implemented at new service stations located on busy highways. For gas stations it is fundamentally new and somewhat unusual. The project focuses primarily on food and beverages, as well as a unique customer experience. Innovative Digital Signage technology played a central role in this.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Results of Using Digital Signage at Service Stations” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1543049047252{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”3/4″][vc_column_text]The unique and unusual design and high‑tech equipment of the service stations immediately attracted discerning customers and elicited the expected response. This is confirmed by numerous positive reviews and the results of implementing innovative solutions:

  • an increase in the customer base;
  • an increase in the average check;
  • growth in service station profits.

The creator of the Moments&More concept and Managing Director at Vissers Energy Group, Herbert Vissers, is satisfied with the project’s implementation. He says: «Yes, the reformatted service stations are truly different from the rest. And our customers like that, because we understand them. We know that travelers — drivers and passengers — expect more. A stop on the highway is not a quick snack, but time to rest, relax and recharge for the onward journey. Our guests find themselves in a cozy environment and a pleasant atmosphere; they choose a variety of dishes for breakfast, lunch and dinner, not just fast food. That is an entirely different level of comfort and service.»

Thanks to a thoughtful approach to service improvement, Moments&More is not just a café at a gas station but a full‑fledged restaurant with excellent service. The menu includes sandwiches, salads, steaks, sushi, hamburgers, baked goods and other dishes. Fresh ready‑to‑go snacks are available for those in a hurry. Moments&More locations offer their own certified Dolce Vita and Intens coffee, which can be tried in various coffee drinks or purchased in the store.

The project’s success is the result of close cooperation among company owners, marketers and Digital Signage implementation specialists. Our colleagues in the Netherlands demonstrate high professionalism, evidenced by the correct placement of digital signs and digital menu boards and the competent technical implementation of the project.[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_single_image image=”2816″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1536307210914{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”]Contact us and get a FREE consultation for your project[/ultimate_heading][contact-form-7 id=”2406″][/vc_column][/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column width=”5/6″][vc_custom_heading text=”How We Do It” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1543049182936{margin-bottom: 25px !important;}” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”5/6″][vc_single_image image=”2817″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Innovative DMC has experience successfully deploying Digital Signage solutions at service stations. One such project was a centralized system for managing the broadcast of audio and video content at the first station of the Glusco network.

For the service station network our specialists performed a comprehensive set of tasks:

  • designed structured cabling systems;
  • installed the equipment;
  • implemented and configured the necessary software for managing audio and video content;
  • developed content for digital menus;
  • provided comprehensive technical support and content provisioning.

In active cooperation with the marketing department we developed a system for rolling out and monetizing Digital Signage and Interactive Technologies. All solutions were created taking into account the company’s corporate ideology and strict technological design.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text]Thus, we achieved all the goals set at the start of the collaboration, including:

  • attracting customer attention;
  • creating a positive impression of the company;
  • increasing sales of advertised goods and services;
  • encouraging spontaneous purchases and orders;
  • increasing sales of special and additional offers;
  • creating a WOW effect and a cozy atmosphere.

Digital Signage is an effective profit‑boosting tool that works at service stations, in stores, in cinemas and in transport. Innovative DMC is ready to deploy it wherever you need, using the best minds and resources.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row>