The main goal of Digital Signage is to attract the attention of a potential buyer and “nudge” them toward purchasing promoted goods or services. The purpose of this innovative technology is to increase business profitability and reduce costs. Numerous solutions help to achieve these goals: digital displays, advertising monitors, digital menus and touch kiosks.
Today almost everyone uses gadgets not only for communication and entertainment, but also for shopping. This makes the task for retail outlets more difficult: you need to interest a person enough to distract them from their smartphone screen.
However, the mobile app from Innovative DMC addresses this challenge as well. Install the app on any Android device and broadcast any type of content to an unlimited number of mobile devices, both within a single store and across a nationwide network.
Touch kiosks — an interactive tool to boost sales
Information kiosks are prominent representatives of Digital Signage & Interactive Technologies. They are used in Retail and HoReCa sectors, namely in restaurants, stores, shopping centers and cinemas. Their implementation contributes to increasing business profitability by 15%.
Touch monitors are also highly relevant for the financial and insurance sectors, socio‑economic institutions and the transport industry. You encounter them in airports, banks, medical centers and even outdoors.
Advantages of touch kiosks for the customer include the ability to:
- independently obtain all necessary information about services;
- contact support services;
- transfer funds;
- make a purchase and order a service quickly and without queues.
Touch kiosks interact with digital signage rather than replace it. There’s no need to choose between them. A Digital Signage monitor with dynamic content attracts attention, while a touch kiosk invites the visitor to interact. As a result, people make purchases, whether planned or spontaneous.
Unlimited content possibilities
Content updates on kiosk monitors are done remotely from a single content management center. Textual and graphical content on the kiosk’s touch screen is no less important than on digital displays. With it you can:
- identify the brand and company;
- advertise products and special offers;
- encourage visitors to make purchases;
- inform about news, services and product arrivals;
- provide consultations on various issues;
- entertain customers.
Digital Signage technologies are developing so rapidly that touch kiosks already exist which “read” a user’s face. They determine the person’s gender and age, then display appropriate advertising. And digital fitting rooms (where a person stands before a mirror and different wardrobe items are superimposed) will soon become a must‑have for boutiques. They significantly reduce fitting time and help find the optimal look more quickly.
Important! The touch kiosk interface must be as simple and intuitive as possible for the user. The user should complete their task in a few clicks, not figure out how the screen works. The simpler the interface, the higher the customer’s loyalty.
Touch kiosks: implementation options
Information touch kiosks are not demanding in terms of placement because they are compact and mobile. All that is needed for their installation is a power source and internet access.
Depending on the model they can be wall‑mounted, floor‑standing or desktop. They may differ in software, technical specifications, screen diagonal and brightness, as well as other characteristics. Selecting the optimal solution for each project and location is done individually, taking into account business specifics, room features and the client’s preferences.
Innovative IDMC answers any questions related to touch kiosks and other Digital Signage solutions and successfully implements projects of any complexity.
