[vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_single_image image=”3210″ img_size=”full”][vc_custom_heading text=”7 MAIN MISTAKES YOU NEED TO KNOW BEFORE CHOOSING A CENTRALIZED CONTENT MANAGEMENT SYSTEM Digital Signage.” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1569682327454{margin-bottom: 25px !important;}” ][vc_column_text]Effective implementation of a Digital Signage solution requires high‑tech software and hardware, professional equipment, and flawless content with Full HD or 4K resolution. After deploying a digital system for managing audio, video and interactive (touch) content on info kiosks, as well as on smartphones and tablets, our work doesn’t stop there. For the most successful visual communication, digital signs must engage the target audience, provoke impulsive actions or purchases, and be bright and relevant.
Our team at Innovative DMC professionally installs and implements digital solutions for businesses in HoReCa, Retail, Fashion, FMCG and other sectors.
We always strive for excellence and closely follow market trends in digital advertising across Europe and the world. We’d like to share our assessment and approaches to project design with you.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”3211″ img_size=”full” alignment=”center” onclick=”link_image”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3212″ img_size=”504×898″ alignment=”center” onclick=”link_image”][/vc_column_inner][/vc_row_inner][vc_column_text]So, since competition in today’s digital world increases daily, your offer must be as interesting and clear to customers as possible. To achieve this, you must take the formation and execution of your advertising campaign seriously.
Using professional LCD or LED screens to display high‑quality, sales‑oriented content will secure high ratings and a flow of new interested customers — which in turn increases sales of your company’s products or services.
We have compiled a selection of the most common “fuck‑ups” where obvious mistakes can occur when deploying digital signs or advertising monitors in networked business segments and beyond:
- Installation of domestic, commercial or professional displays
- Layouts or screen composition
- Creating playlists and advertising messages
- Choice of software and hardware
- Incorrect audio or video playback
- Inappropriate calls to action or timing of ads
- Duration and frequency of message playback
- Digital advertising policy across different business segments
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”>Contact us and get a FREE consultation for your project1. SCREENS INSTALLED TOO HIGH OR TOO FAR FROM THE DECISION‑MAKING AREA
No matter how great your messages look, nobody will be able to read them clearly if they’re 20 meters up in the air above people’s heads. Before installing screens, consider the mounting height, screen size and viewing angles from the sides so people can read your text. If you have interactive screens, they should be positioned so people can easily reach the top of the screen. IMPORTANT: don’t forget to consider the needs of people with disabilities.
2. TOO MUCH CONTENT AND FUNCTIONALITY ON THE SCREEN
Your software should be flexible and multifunctional. It doesn’t matter if you use only 10–20% of the functionality at the project launch stage. What matters is that the solution can perform tasks in the future that you didn’t even think of initially. Remember that your goal is quality communication and a relevant/clear/simple offer (information delivery). Your message may go unnoticed or be ineffective if your screen is so overloaded that viewers can’t pick out the important details. It’s better to use different features at different times to attract people and maintain their interest. Don’t turn your advertising screen into a digital “newspaper” with minimal usefulness. Large fonts are legible at distances from 2 to 8 meters.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”3213″ img_size=”300×225″ alignment=”center” onclick=”link_image”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”3214″ img_size=”300×225″ alignment=”center” onclick=”link_image”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”3215″ img_size=”300×225″ alignment=”center” onclick=”link_image”][/vc_column_inner][/vc_row_inner][vc_column_text]3. RELEVANT CONTENT ABOVE ALL
Create useful, bright, topical and informative content. Don’t forget to update it. For example, in the restaurant business a full content refresh should occur three to four times a year. This way you can easily keep customers’ interest in your niche alive. New content is what brings your audience back.
4. UPDATED SOFTWARE
In addition to keeping content “fresh”, you also need to monitor updates to your content‑management software. New software features will let you work more effectively with messages. Choose software providers who release updates at least a few times a year in line with trends or key partner requests. And don’t forget to periodically update your hardware as well.
5. APPROPRIATE USE OF AUDIO
In public spaces such as lobbies, shopping centers, halls or cafés, you can use centralized audio playback (advertising or background content) alongside ads on your screens. However, if your advertising screens are in places where people need to work or hold important meetings, sound would be inappropriate. Using Innovative DMC’s solutions, you can centrally and situationally control audio playback volumes (playlists) both within a single venue and across national networks.[/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=”3216″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_column_text]6. A CLEAR CALL TO ACTION
Everything you broadcast on digital LCD or LED screens using Digital Signage solutions should include a clear call to action that prompts consumers to make impulsive or unplanned purchases. It’s very important to approach content creation carefully and thoughtfully, focusing solely on your target audience.
7. PLAYBACK STATISTICS
You should understand that you will always have a flow of new customers. Therefore you need to organize repeat playbacks of content systematically. It’s also important to keep a history of created materials and cleverly combine them with new content. This way you can build your own analytics system for your advertising campaign. An essential feature of an effective content‑management solution is a reporting module for ad playbacks. This module should have a multi‑level architecture for scheduling/ad playback settings while remaining simple and intuitive for advertisers.[/vc_column_text][vc_column_text]If you’ve decided you need qualified advice on how to improve existing digital signs, we’ll be happy to help you navigate the world of digital technologies.
- EQUIPMENT INSTALLATION
- MAINTENANCE OF DIGITAL SIGNS AND DIGITAL SIGNAGE SOLUTIONS
- EXPERT CONSULTATION
This is our work, which we successfully carry out across various business sectors in Ukraine, Russia, Kazakhstan, Belarus and Georgia, as well as in EU countries.
WE LOOK FORWARD TO MEETING YOU AND LEARNING ABOUT YOUR BUSINESS. SEE YOU SOON![/vc_column_text][/vc_column][/vc_row]
