How can you improve service quality and the customer experience in your hair salon or barbershop using Digital Signage technologies?
By implementing the remote audio, video and interactive content management system DSGO.pro in your venue, you can take your business to a new level and monetize ALL capabilities of the Digital Signage software and hardware solution. If you want to do this professionally and approach the task with full understanding of the details — contact our experts at +380444657710 or idmc@idmc.com.ua
Now is the best time to focus on service quality and customer loyalty, and to actively attract new clients. It’s obvious that retaining regular clients and fans of your barbershop is easier. But in the competition for new customers you should use an attraction strategy — install bright (ideally 49–65 inches) window displays in your salon or barbershop. Digital, dynamic LCD screens are hard to miss when people pass by. Combined with intriguing and provocative content, they are a fail‑safe way to draw new attention to your salon.
In a previous article we described the key benefits of implementing Digital Signage in beauty salons in detail.
Use all the advantages of Digital Signage window displays and signs:
– Bright, dynamic content shown on screens in your barbershop or salon window will attract attention from afar and increase the funnel of new clients;
– Digital Signage software and hardware that allows remote content management gives you the flexibility to quickly update or refresh information shown both in the window and inside your salon. You can control content from anywhere in the world via smartphone or tablet with no restrictions. This is especially important if you operate a chain. By deploying Innovative DMC’s Digital Signage solution, you’ll save time and be able to set the most relevant playback schedules for advertising and informational content on your screens according to time of day, day of week, or create your own unique templates directly in the DSGO.pro management system.
Besides attracting passersby, implementing Innovative DMC’s Digital Signage system lets you create a unique atmosphere inside your barbershop or salon. Your clients will be pleasantly surprised to be able to watch current news, game broadcasts or interactive content while waiting or during their haircut.
Using digital signs and advertising monitors you can also broadcast:
- A price list of your services;
- Promotions for products and services from your partners/advertisers;
- Demo videos showing your stylists’ skills;
- Information about loyalty programs, discounts or bonuses you offer for repeat visits or referrals;
Digital Signage technologies are a powerful tool for effective interaction with your clients. The possibilities are limitless. By integrating the system with social networks like Facebook, Instagram and TikTok, you can, WITHOUT additional investment, spread information about your location, services and prices on social media. You can build an effective communication channel with your clients. Thus, deploying a Digital Signage software‑hardware solution will quickly raise your ranking among competitors and increase your presence in social networks.
Our digital displays have an extremely simple remote‑control app with an impressively easy content‑management system. You don’t have to be a programmer to update your salon’s digital window.
Thanks to the cloud media‑storage system built into Digital Signage displays, you can do this yourself in a few clicks.
In summary, Innovative DMC has a decade of experience implementing a wide range of Digital Signage solutions across Ukraine, Europe and the UK. We offer a comprehensive package, including our own Digital Signage software and hardware. Implementing our solutions in various business sectors will help increase profitability and reduce costs by automating content updates from a single control center.
Contact us now to discuss a detailed plan of action!
