Implementation of Digital Signage and Digital Menu Solutions in the Subway Restaurant Chain

[vc_row][vc_column el_class=”post-navigation”][vc_column_text]

Article navigation

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1556273361367{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column width=”3/4″][vc_column_text]Digital Signage technology and the use of digital menus in chain restaurants consistently deliver strong results, especially in large franchise businesses such as Subway, the world’s largest fast‑food network. Given the steady growth indicators, we’d like to share our first large‑scale case of implementing digital menus in the restaurant sector. The project was carried out six years ago in Subway restaurants across the Russian Federation.[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_single_image image=”3043″ img_size=”full” alignment=”right”][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″][vc_column][vc_custom_heading text=”Project kickoff with the leader of the restaurant franchising business” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1556273298305{margin-bottom: 25px !important;}” ][vc_column_text]Negotiations on the collaboration lasted a year. After the decision to start the project was approved, the Innovative DMC team provided comprehensive consulting on implementing and monetizing Digital Signage technology. The first stage of the project involved analysis of the company’s operations and financial performance, and in‑depth analysis of pricing and assortment policies. We assessed financial indicators and the economic feasibility of deploying digital signage. We conducted the necessary calculations on investment risks and provided Subway franchisees with detailed analytics and ROI projections for implementing digital menus across various formats, locations and federal districts in the Russian Federation.

 

Based on these data, the company was able to clearly and fairly assess its current position and prospects for further development and cooperation with our Digital Signage experts. After the strategy was approved, Innovative DMC proceeded to the pilot project.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”>Contact us and get a FREE consultation for your projectDuring the project assessment and implementation we encountered different formats and assortment menus across restaurants. Accordingly, a unique solution was proposed for each of them.

 

  1. In large high‑traffic restaurants, multiple monitors (5–6 each) were integrated into the interior and installed across several checkout points;
  2. In food courts, digital signage and menus were positioned at the order pickup area;
  3. In smaller outlets with a single checkout, the space type was taken into account and 3–4 monitors were installed.

 

Three formats were therefore approved. For each site/format included in the pilot project, standards were developed, monitors were selected and the appropriate software‑hardware complex based on the #iDS system was chosen.

We would like to highlight the implementation of a digital menu at the Subway restaurant in Domodedovo‑2 Airport. Our company fully developed the structural design and a 3D mockup of the food point executed as a 360‑degree island. We defined the restaurant concept and optimal monitor placement to attract passengers’ attention from all directions. The high‑traffic project delivered the expected strong results and confirmed the feasibility of implementing innovative Digital Signage solutions.

[/vc_column_text][vc_row_inner][vc_column_inner width=”3/4″][vc_single_image image=”3073″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_single_image image=”3074″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_column_text]Structured cabling, installation and commissioning works were carried out at each site. Technical maintenance was proposed. And, of course, content was developed—an area to which we devote a separate section.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”post-menu-2″][vc_column][vc_custom_heading text=”Content at Subway: created by professionals — recognized by global experts” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1556273728396{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”3/4″][vc_column_text]Special attention was paid to content creation, the importance of which we emphasize in every publication. Unique branded content for Subway restaurants was developed over several months. At that time we had minimal ready‑to‑use sales materials suitable for digital menus. The company had relied only on printed POS materials in the form of low‑effectiveness city‑lights. We needed to adapt those and transfer them into a digital brand book, which was also developed by Innovative DMC specialists. We did so successfully.

 

Our blog has previously discussed creating “appetizing” visuals for digital menus (digital menu board) and signs (digital signage). We know this is true artistry: appetizing content is the primary tool in implementing digital menus and Digital Signage technology.

 

Moreover, the pilot project posed an immediate challenge because the restaurants were located across different time zones and federal districts. This complicated the task of synchronizing content management processes. However, a well‑thought‑out system algorithm, carefully selected software‑hardware equipment and competent implementation led to excellent results. As a result, all prior calculations were justified and fully met the client company’s requirements.[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_single_image image=”3040″ img_size=”full”][vc_single_image image=”3041″ img_size=”full”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://www.youtube.com/watch?v=YZu72hnYWos&feature=youtu.be” align=”right”][/vc_column][/vc_row][vc_row el_class=”post-menu-3″ el_id=”post-menu-3″][vc_column][vc_custom_heading text=”About Subway” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1556274941832{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”3/4″][vc_single_image image=”3042″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]The Subway restaurant chain is one of the largest franchising networks in the world and has been recognized as the best 16 times. Subway’s food philosophy is simple — a healthier fast‑food alternative. Fresh vegetables, quality meats, premium sauces and house‑baked bread are chosen for meal preparation. Signature sandwiches and salads are assembled in full view of guests.

 

Subway was founded in 1965. The franchising system launched in 1974. Today Subway operates 44,800 restaurants in 112 countries worldwide.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”post-menu-4″ el_id=”post-menu-4″][vc_column][vc_custom_heading text=”Effective Digital Signage solutions” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1556275002243{margin-bottom: 25px !important;}” ][vc_column_text]Innovative DMC’s experience shows that using Digital Signage & Interactive Technology in the restaurant business contributes to:

  • increased sales and predictable ROI from implementing the innovation;
  • an average increase in average check value of about 10% and a 10–15% rise in transactions;
  • growth in sales of COMBO meals and special offers for children by up to 20%.

 

Our company provides a full range of services for implementing Digital Signage solutions in cafés, restaurants, pizzerias and fast‑food outlets. Content creation and content provisioning at Innovative DMC are handled by the country’s top specialists and creative TV professionals. They are capable of a wide range of tasks:

  • development of digital menu clips;
  • professional photo and video production;
  • 2D/3D animation;
  • graphic design;
  • production and post‑production.

[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=M_pxgsCTgw0&feature=youtu.be” align=”center”][vc_column_text]In addition to content provisioning, our company:

  • develops software and hardware for centralized management of audio, video and interactive content on LCD monitors and other devices;
  • performs system integration, sells and installs monitors and video walls; conducts commissioning and provides technical maintenance;
  • offers consulting services on implementation and monetization of digital technologies in Retail, FMCG, HoReCa, Entertainment and other sectors.

Innovative DMC delivers a full scope of services for implementing Digital Signage technology. We execute projects of any complexity using the best solutions for your business.[/vc_column_text][/vc_column][/vc_row]