In March 2018 Innovative DMC won the tender to implement a centralized content management system on digital devices across the Foxtrot electronics and home appliance store network. A single management system for all content types — audio, video and interactive content on TV and LCD monitors, as well as on mobile devices (smartphones and tablets) throughout the network.
Objectives of implementing Digital Signage solutions in Foxtrot stores
As part of rebranding and format renewal, the country’s largest retail chain by number of stores and sales volume was interested in implementing a flexible, multifunctional Digital Signage solution. This is the iDS™ CMS (centralized content management system) on all devices from Innovative DMC.
The key task of implementing such a solution is to consolidate content management across different playback devices into a single control center. This will enable IT specialists, administrators and content managers to:
- monitor the operation of all devices in the network;
- simplify the content update process;
- use the built-in editor to develop content (templates);
- update and edit content in terms of playlist publications and special offers within local and nationwide advertising campaigns on ALL devices.
Another important objective was automating the management of audio content played across the Foxtrot network: background music, advertising messages and promotional offers, corporate and entertainment content.
To achieve these goals, the iDS™ solution from Innovative DMC was chosen, enabling management of any content, including interactive, on various playback devices:
- LCD panels and PC monitors;
- smartphones and tablets;
- video walls and LED panels.
Implementation of the Digital Signage project in the Foxtrot network
Discussion of the centralized content management system implementation began with system testing. During the testing period, Innovative DMC provided all necessary software and hardware FREE OF CHARGE.
The pilot project started at the end of 2017 in the Foxtrot store at Dream Town shopping center in Kyiv. Over several months employees from different departments tested the system and were satisfied with the results. They noted:
- convenient and simple management;
- powerful functionality and a flexible solution;
- reliable equipment;
- a high level of technical implementation.
The Foxtrot electronics and home appliance supermarket chain includes 146 stores across Ukraine. Broadcasting content “the old way” (using flash drives) is ineffective for a network of this size. Thanks to Innovative DMC’s Digital Signage solutions, system management will be conducted from the company’s central office in Kyiv, while content will be displayed synchronously on devices across the entire network.
Innovative Digital Signage solutions aim to:
- increase business efficiency;
- enable rapid information updates;
- reduce costs and increase customer loyalty;
- create the appropriate image;
- and most importantly — increase sales.
Centralized content management on TV panels is carried out using the compact and powerful iDS™ media player based on OS Android. Its advantages are an affordable price, performance and the ability to reduce costs for structured cabling systems. The iDS™ media player is equipped with a built-in Wi‑Fi module, allowing elimination of the need to lay hundreds of meters of UTP cable, which significantly reduces investment required for system implementation.
What about centralized management of advertising and corporate content on smartphones and tablets? With the iDS™ mobile app, openly available on Play Market, this is easily achieved. Simply download and install the app directly on a tablet or smartphone via the link: https://play.google.com/store/apps/details?id=com.kinomatika.superlite.
IMPORTANT! During installation the iDS™ app automatically detects the device model, technical specifications and IMEI, enabling fast publication of playlists to required devices using a flexible filter: country, city, location, device orientation (vertical or horizontal), etc.
Further system administration and content publishing are carried out under a flexible distributed access rights scenario:
- The main administrator makes any changes across the ENTIRE Foxtrot network;
- The chief content manager can create, edit and publish playlists across the ENTIRE Foxtrot network;
- The store administrator makes any changes within a specific store;
- The content manager can create, edit and publish playlists within a specific store.
Playback of playlists occurs synchronously on all playback devices (TVs, monitors, smartphones and tablets) in the Foxtrot network.
The creative division of Innovative DMC is responsible for developing and/or adapting content. The company provides its clients with a comprehensive Digital Signage project solution:
- Development of proprietary solutions: software and hardware for centralized content management systems for Digital Signage and Interactive Technology (especially for large networks);
- Content production (photo and video shoots, animation, production, etc.) for Retail, HoReCa, FMCG, Entertainment, Fashion;
- System integration, sale and installation of monitors and/or video walls, structured cabling systems and commissioning work, as well as full technical support;
- Consulting services on effective implementation and monetization of innovative solutions for B2C & B2B.
Read more about the Digital Signage solutions implemented by the company in the article by Innovative DMC’s CEO Andriy Kravchuk: A new stage in the evolution of Digital Signage solutions from #Innovative DMC.
