Redesign of Costa Coffee Cafés and Implementation of Digital Signage Technology

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[/vc_column_text][/vc_column][vc_column width=”2/3″][vc_column_text]The Costa café network comprises more than 9,000 automated outlets worldwide. To maintain and expand its customer base the company actively invests in innovation—choosing the newest and most effective solutions. After Costa Coffee Store was acquired by The Coca‑Cola Company, the idea of redirecting the outlets arose.

The goal is to bring the brand’s central idea to life: “To inspire the world to love great coffee.” To achieve this it was necessary to improve:

  • the physical space of the stores;
  • customer interaction;
  • the customer experience when ordering a cup of coffee.

Each of these goals is amply met by Digital Signage technology.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Digital Signage and coffee” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1542268438523{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”7/12″][vc_column_text]The first innovative design concept was implemented at a Costa Coffee in Wandsworth in South London. The creators wanted innovation to become a hallmark of the café chain. They believe technology isn’t impersonal; on the contrary, new solutions help build communication with the customer and make the interior more comfortable, familiar and cozy for every guest.

After several months of analysis and observation the results pleased developers, marketers and owners—sales increased! The café was recognized by consumers as a reliable, friendly and welcoming brand. As a result the company continued the reorganization by automating and introducing digital technologies in nine more outlets. Over the next two years the new format will be rolled out to 1,000 branches of the network.[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/12″][vc_single_image image=”2805″ img_size=”full” alignment=”center” ][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1536307210914{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;” ]Contact us and receive a FREE consultation for your project[/ultimate_heading][contact-form-7 id=”2406″][/vc_column][/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ],[vc_column],[vc_custom_heading text=”Digital signage in action” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1542268431608{margin-bottom: 25px !important;}” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”5/12″][vc_single_image image=”2804″ img_size=”full” alignment=”center” ][/vc_column_inner],[vc_column_inner width=”7/12″][vc_column_text]Large digital signs are installed behind the bar counter. They stand behind the barista and simplify and improve interaction with the customer. These digital menu boards also encourage customers to choose special offers and order add‑ons (desserts, cookies with coffee, etc.), increasing café revenue by at least 20%.

Digital Signage specialists ensured proper placement of signs and monitors:

  • First, they emphasize the brand’s values.
  • Second, they are designed to avoid visual clutter inside the premises and to attract potential customers from the outside.

Costa cafés are typically located on main streets. High‑footfall locations attract even more guests thanks to Digital Signage solutions.

Previously the technology was deployed in 50 Costa Coffee outlets in Dubai. The system included 49‑inch horizontal monitors and a BrightSign XD232 media player. Dynamic content is shown on the central digital sign, while the side screens display the current menu and price list. The digital solutions deliver impressive results—progressive residents and visitors show their appreciation for the technology with larger checks.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id=”post-menu-3″ el_class=”post-menu-1″ css=”.vc_custom_1542268253765{padding-top: 40px !important;padding-bottom: 40px !important;}” ],[vc_column],[vc_custom_heading text=”Innovation in everything: from the coffee bean to the cup in a Costa guest’s hands” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1542268425001{margin-bottom: 25px !important;}” ],[vc_row_inner],[vc_column_inner width=”7/12″ ],[vc_column_text]Digital Signage technology helps to:

  • optimize workflows in restaurants and cafés;
  • attract new customers and increase their loyalty;
  • raise the average check and sales of special offers.

As a progressive company, Costa Coffee chooses not only these solutions to improve operations and care for staff and guests. The coffee machines in the network are also innovative.

Each machine controls grind time and extraction, coffee and milk volumes and other parameters. A dispatch control center in Oxford (UK) monitors equipment performance at every coffee point worldwide. This telemetry solution optimizes and controls operations across all the company’s outlets.

Implementing Digital Signage is a sure path to business development, relevant for everyone from a café to a fine‑dining restaurant.[/vc_column_text][/vc_column_inner],[vc_column_inner width=”5/12″ ],[vc_single_image image=”2806″ img_size=”full” alignment=”center” ][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]