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- Advertising LED screens and digital signs
- Digital signs as a communication tool and their role in travel agencies
[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Advertising LED screens and digital signs.” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1560679957613{margin-bottom: 25px !important;}” ][vc_column_text]The geographic presence of digital signs (digital signage) is expanding. Advertising monitors are appearing not only in large shopping and entertainment centers. Big and small retailers use digital screens for:
- displaying advertising messages;
- shaping and improving brand image;
- raising the quality of service and customer care.
Business owners across sectors (Retail, HoReCa, Entertainment) report growth in key company metrics after implementing Digital Signage solutions:
- service improvement — by 40%;
- brand awareness — by 20%;
- profit — by 15%.
With a well‑executed Digital Signage project, these systems easily integrate into a modern and successful brand image. From the client company’s side this requires readiness and willingness to automate most workflows and to position itself as an innovator in its niche. From the expert company’s side — delivering a full range of services for implementing Digital Signage technology and automating management of audio, video, interactive content on smartphones and tablets, LCD monitors, TOUCH panels, video walls and digital menus. This is what Innovative DMC does.
What are the main trends in Digital Signage?
LED monitors[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=s0ig3792Quo” align=”center”][vc_column_text]An important trend in Digital Signage is the shift from LCD screens to LED displays, whose prices are becoming more affordable. This also contributes to their popularity and business preference for digital LED monitors.
It’s not just about price. Direct‑view LED displays offer better characteristics compared with LCD technology. High image quality proves this, and the target audience notices it. Such screens create the main thing for the viewer (the customer) — immersive impressions.
They make practically any marketing idea and design concept achievable. Thanks to reduced pixel pitch on advertising LED monitors, any image looks impressive:
- both photos with delicate color nuances and close‑ups;
- both installed in small enclosed spaces and in large halls with wide viewing areas;
- and they’re relevant for digital signs as well as for interactive touch screens.
Each option gives customers a unique and memorable experience.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=U9YXqmwylPs” align=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”>Contact us and get a FREE consultation for your project
In the future, companies will increasingly use digital monitors with proximity sensors and facial‑recognition cameras to identify key customer information.
High‑tech digital screens can determine parameters such as:
- a person’s age and gender;
- mood by analyzing facial expression;
- whether customers look at the display and for how long.
Moreover, touch monitors can measure touches on specific content and evaluate the precise effectiveness of ad campaigns and return on investment.
Indeed, combining facial‑recognition technology with touch sensors allows measurement of footfall and reactions to different content. This simplifies the development of future campaigns and targeting advertisements to specific audience segments.
Digital signs with interactive interfaces enable direct engagement with customers. They can browse assortment and services, make purchases independently and leave feedback about the company — all without direct human involvement.
According to the Digital Signage Future Trends 2018 survey, the technology shows a steady trend toward increased interactivity. Fifty percent of Retail representatives said they consider it appropriate to increase the number of touch screens as digital‑marketing tools.
The company Innovative DMC is ahead of the trends. Our team of experts uses the best equipment to implement Digital Signage projects and automate content‑management processes. We offer high‑tech monitors with impeccable image quality. Whether a video wall or a touch monitor — the picture always has excellent resolution.
Regarding interactivity, we offer many options to establish effective communication with customers: from self‑service touch‑kiosks to interactive touch menus.[/vc_column_text][/vc_column][/vc_row]
