Digital Signage in Gyms and Fitness Clubs

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Entertain, inform and stay on the same wavelength as your clients. Digital signage and other Digital Signage solutions installed in fitness centers can do much more than that.

The gym receptionist and personal trainer influence clients’ mood, motivation and results. Equally important is the atmosphere — created by powerful visual communicators and motivators: digital signs. For sports clubs, this is another channel of communication with visitors, and one that improves the quality of that communication. And that’s not all — we will keep repeating that the possibilities of a Digital Signage system are limitless.

[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Prospects for using digital signs and displays in fitness centers” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1549961360164{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”3/4″][vc_column_text]With innovative technologies, workouts in a dull gym become interesting and exciting. Place displays opposite exercise machines (ellipticals, treadmills, exercise bikes and others) and broadcast entertaining, informational and promotional content. By doing this you:

  • communicate with the client;
  • look after their mood and entertain them;
  • share useful sports information and insights;
  • inform about news, promotions and special offers;
  • create a desired image of an innovator and increase customer loyalty;
  • sell more core and ancillary services and products;
  • increase your fitness center’s revenue.

You can manage content on all installed monitors from a single center. For a chain of fitness centers this could be the head office. This way you don’t need to change content manually on each display — everything is done in a few clicks from one media player. Training schedules, special events, announcements and other content can be created and changed instantly and remotely. You will no longer need to print signs, spending time and resources and losing precious time.

When using digital signs in gyms, you can schedule slides or playlists in advance to play automatically at specific times and on certain days.[vc_column_inner width=”3/4″][vc_single_image image=”2907″ img_size=”full” alignment=”center”][vc_single_image image=”2905″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”]Contact us and get a FREE consultation for your project[/ultimate_heading][contact-form-7 id=”2406″][/vc_column][/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Ways to use digital signage (Digital Signage)” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1549961394851{margin-bottom: 25px !important;}” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”3/4″][vc_single_image image=”2904″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Digital Signage technology can be used in gyms for instructional training. Digital screens can broadcast video instructions to assist or even replace a personal trainer. They can be used to promote trainers’ personal brands. Displaying staff information will help raise trust in the club’s team.

Monitors allow promotion of additional services: SPA, massage, smoothie bar, restaurant, etc. They can also serve as advertising platforms for advertisers and partner companies. You can also show informative clips with recipes and dietitian tips (and/or from doctors, psychologists, etc.). This targets the right audience — active people striving for a fit, healthy body.

A gym can motivate and support its clients by sharing success stories on Digital Signage screens. This is powerful evidence of training effectiveness at your fitness club, as well as proof of the trainers’ professionalism and the quality of the equipment. Positive testimonials inspire clients and sustain their trust and loyalty.

The world’s largest fitness chains already use digital signs, menus and monitors in their clubs to create a WoW effect, optimize operations and increase revenue.The Innovative DMC team is confident [and ready to contribute] that this technology will appear in most sports centers across Ukraine and Europe.